Account Based Marketing and AdvertisingSeptember 2015

2 #ABMtakeover

We build software for Account Based Marketing.

92% of b-2-b companies say Account Based Marketing is « extremely » or « very »

important to their overall marketing efforts

SiriusDecisions 2015 « State of Account Based Marketing Survey »

44

The Way B2B Marketers Create Demand is Evolving

Fishing with NetsMARKETING AUTOMATION

Fishing with SpearsACCOUNT BASED MARKETING

Sources: Flipmyfunnel, Azalead

AWARENESS

INTEREST

NURTURE

CONVERT

TARGET ACCOUNT

IDENTIFY STAKEHOLDERS

NURTURE ACCOUNT

CONVERT ACCOUNT

5

Our SaaS Solution for Account Based Marketing

1. Identify & Target highest value accounts

2. Nurture target accounts with display ads

3. Alert sales reps when accounts are ready to engage

4. Measure marketing impact on sales

66

Build Your Target Account List

77

1. Enter target accountsmanually

2. Ales can add target accountsfrom mobile app

3. Synch target accountswith CRM

Build Your Target Account List

88

Nurture Your Target Accounts with Display Ads

Target accounts see ACME adswhile they surf the web

ACME AD HERE

ACME target accountsfor ad Nurturing

Azalead DMP

Scenario manager

Bid manager & ad network

Azalead business audience

ACME website business visitors

ACME target accounts

500Kbusiness cookies

60% of worldwidead inventory

Scenario 1Scenario 2Scenario 3

Scenario 1.1Scenario 1.2Scenario 1.3

9

Send Different Ads Depending on Website Behavior

PRODUCT 1 PRODUCT 2

1010

Alert Sales Reps When Accounts Ready to Engage

1111

Measure Marketing Impact on Sales

Sales opportunity probability (%)

Mar

ketin

g E

ngag

emen

t lev

els

1212

Track ABM Progress with Dashboards

Faire glisser l'image vers l'espace réservé ou cliquer sur l'icône pour l'ajouter

1313

Integrates with CRM & Marketing Automation

1414

The Key Benefits of our Solution

1. Focus on the accounts that matter

2. Accelerate sales growth with ad nurturing and sales intelligence

3. Measure marketing impact on sales