az reggae fest partnership package

2015 Partnership Proposal

Do not copy, duplicate or distribute without prior written consent

September 4 – September 6, 2015

Scottsdale, Arizona

The AZ Reggae Fest is the brainchild of Will Davis who decided to make Phoenix, AZ his homeafter being stationed at Ft. Huachuca, AZ while serving in the U.S. Army. An entrepreneur andlover of great entertainment, Davis established DTP LIVE, the parent company of the AZ ReggaeFest, in 2007. As a promoter and booking agent for local and national artists, it was his vision tobring the community of all cultures together through reggae music, the most universal genre.

Background and Profile

ProfileAZ Reggae Fest is considered the largest reggae event in Arizona. Viewed as a prominent annualevent, this music festival fosters synergy between the community and builds a bridge thatconnects various cultures in one place; at one time. Thousands of attendees spend the dayshopping, eating great food, enjoying universally loved music, clothing, art, demonstrations, andinformational exhibits that will enhance the senses for a palate of good vibes and rich Caribbeanculture. This highly anticipated festival features live performances from local, national andinternational recording artists.

Background

AZ Reggae Fest has an outstanding record of generating favorable economic impact in the community with its annual charitable giving programs that benefit local charities.

Overview/SummaryAZ Reggae Fest is…

• A (3) day indoor/outdoor music festival during Labor Day weekend.

• A richly diverse event filled with, exhibits, vendors, headline entertainment, award-winning cultural food and art.

• A “must attend” multicultural event where participants travel from points across the country each year.

• Dates: Friday, September 4 – September 6, 2015• Location: West World – City of Scottsdale • Attendees: 30, 000 over the course of the weekend.• Reach: National scope with localized activation. • Costs: Average $35 per person

DEMOGRAPHICS

Market Reach National Scope with localized activation. Multicultural music event attracting a

broad range of enthusiasts traveling from throughout the country.

Average Annual On-Site Attendance: 25,000 - 35,000

Extended Audience Reach: Approximately 30,000 - 50,000

Media

Media coverage promoting the event includes Radio, TV, Newspaper, Website, Street teams, word of mouth, press releases and social media.

Audience: .

From Los Angeles to Las Vegas, Phoenix metro area and all points in between, via Radio, Print and Social networking, your Partnership can reach a wide diverse audience.

Some attendees will make use of near by hotels and resorts

Some attendees will utilize on-site RV spaces

Demographics

24%

47%

8%

12%

9%

ETHNICITY

African American

Caucasian

Hispanic/Latino

Native American

Other

5%

15%

20%

35%

15%

10%

EDUCATION

Some High School

High School Grad

Trade

Some College

College Grad

Post Grad

5%

35%

45%

15%

INCOME

$0 - $25000

$25000 - $50000

$50,000 - $100,000

$100,000 above

57%

43%

GENDER

FEMALE

MALE

Digital – By The Numbers

3K unique opt-in subscribersAverage 67% open rate

Likes, 10,000

Avg Organic Reach, 35,000Avg Total

Reach, 40,000

Facebook

Likes

Avg OrganicReach

Avg TotalReach

Website

Monthly visits 45,000 Unique visitors 30,000

Page views 110,000

Mobile Users

Android 45%

Iphone 43%

Email Campaigns

Partnership Benefits

AZ Reggae Fest provides an excellent opportunity for your company to:

Build brand awareness, test, sample or introduce your products to an influential consumer market.

Establish brand consideration and loyalty with a highly targeted multicultural consumer market

Execute unique, experiential lifestyle marketing programs. Gain access to invaluable insight and information to improve

customer option, sales, market share. Access special program platforms to deliver key organizational

messages or in-service learning sessions

Why Partner with AZ Reggae Fest?

Partnership Packages

AZ Reggae Fest Partner Levels

Title Partner (1 available) $50,000

Platinum Partner $25,000

Gold Partner $15,000

Silver Partner $10,000

Bronze Partner $ 5,000

Contributing Partner $ 2,500

ONE LOVE 5K RUN Partners

Presenting Partner $ 5,000

Finish Line Partner $ 4,000

Hydration Station Partner $ 3,000

Community Partner $ 1,000

Mile Marker Partner $ 500

In Kind/Product Partner

**Customizable Package Options available

Title Partner listing & Main Stage naming rights:

Ex: “3rd

Annual AZ Reggae Fest Presented by……”

Category Exclusivity

Title Partner recognition and full page ad in the official AZ Reggae Fest souvenir program book

Title Partner branding, exposure and signage in relevant areas throughout event

VIP credentials & Backstage Access

Speaking opportunity during main stage events

Photo Opportunity with featured entertainment

On-site booth space for

Customer product demonstration & sampling

On-site product display rights

Host On-Site hospitality

Merchandising/Promotional Giveaway

Use of AZ Reggae Fest logo

Exposure on AZ Reggae Fest website and Facebook page

Including a full banner ad on the AZ Reggae Fest website

Exposure on press release, printed flyers, promotional material and radio & TV advertisements specific to the event

(300) General Admission Tickets (100 for each day of the 2015 festival)

VIP credentials with branded VIP section for exclusive use by (50) registered guests.

Title Partner – Main Stage Naming Rights

ENTITLEMENTS

One (1) Available

Platinum Partner level listing

Entertainment recognition and full page ad in the official AZ Reggae Fest souvenir program book

Partner branding, exposure and signage on main stage

Speaking opportunity

VIP credentials & Backstage Access

Photo opportunity with featured entertainment



Exposure on printed flyers and promotional material specific to the event







(20) VIP Access passes

Platinum Partner

ENTITLEMENTS

Gold Partner level listing

Gold Partner recognition and ½ page ad in the Official AZ Reggae Fest souvenir program book

Gold Partner branding, exposure and signage in vendor area and special programs

Use of AZ Reggae logo

Exposure on AZ Reggae Fest website and Facebook page via flyers and promotions specific to the event








Gold Partner

ENTITLEMENTS

Silver Partner level listing

Silver Partner recognition and ½ page in the official AZ Reggae Fest souvenir program book

Silver Partner branding, exposure and signage in vendor area and special programs






Host on-site hospitality

Merchandising/promotional giveaway

(30 General Admission Tickets (10 for each day of the 2015 festival)


Silver Partner

ENTITLEMENTS

Bronze Partner listing

Bronze Partner recognition and ¼ page in the official AZ Reggae Fest souvenir program book

Bronze Partner branding, exposure and signage in vendor area and special programs






Host on-site hospitality

Merchandising/promotional giveaway

(30 General Admission Tickets (10 for each day of the 2015 festival)


Bronze Partner

ENTITLEMENTS

On-site booth space

Business Card ad in the


Exposure on AZ Reggae Fest

(30) general admission tickets (10 for each day of the 2015 festival)

ENTITLEMENTS

Contributing Partner

ONE LOVE 5K RUN Presenting Partner

The One Love 5K is an annual run/walk raising funds for community charities. The 2015 One Love 5K Run

beneficiary is Devereux, a leading nonprofit behavioral health organization that supports many of the most

underserved and vulnerable members of our communities. Through our many programs including residential

treatment centers, foster care programs, respite services, outpatient counseling services and prevention

programs, providing children and families with skills to develop resilience and strong emotional and social

health. Last year served 4,000 individuals across Arizona, helping to empower children and adults.

Leader in evidence based practices

Group Homes

Residential and day treatment programs

Respite Care Programs

Hosted by Gotta Run

Supervised apartments

Foster care homes

Special Education day school

Vocational and Pre-vocational training

Recreational and community center activities

For more information about this amazing community organization that is impacting many lives here

in the Valley, please visit http://www.devereux.org.

ONE LOVE 5K RUN Presenting Partner

Signage and logo exposure at event

On-site visibility with promotion table or signage

Ability to distribute collateral or promotional items

Speaking opportunity at event

Logo on the One Love 5K participant T-shirts

Banner display at Meet and Greet

Booth Space

Full page in the official AZ Reggae Fest souvenir program book

Giveaway in race goody bags

Special recognition on all advertisements, website, flyers, Facebook and Twitter

Complimentary race entries (10)

VIP credentials

ENTITLEMENTS

ONE LOVE 5K RUN Finish Line Partner

Signage and logo exposure at event

On-site visibility with promotion table or signage

Ability to distribute collateral or promotional items

VIP credentials

½ page in the official AZ Reggae Fest souvenir program book

Special recognition on all advertisements, website, flyers, Facebook and Twitter

Speaking opportunity at event


ENTITLEMENTS

ONE LOVE 5K RUN Hydration Station Partner

Company logo on race water bottles

Logo on race participant t-shirts

Booth Space at post event

¼ page in the official AZ Reggae Fest souvenir program book

Special recognition on website, flyers, Facebook and Twitter


ENTITLEMENTS

On-site booth space On-site product display rights Merchandising/Promotional Giveaway Exposure on AZ Reggae Fest and the host

committee website


OTHER ONE LOVE 5K RUN Partnership Opportunities

ENTITLEMENTS

IN KIND/PRODUCT Partner

Merchandising and promotional items within VIP gift bags (50/day) and/or daily raffles

On-site Merchandising/Promotional Giveaway VIP credentials

COMMUNITY Partner MILE MARKER Partner

Logo on Mile Marker Exposure on AZ Reggae Fest and the

host committee website Complimentary race entries (2)

ENTITLEMENTS

ENTITLEMENTS

Event Partnership Costs

Title Partner $50,000

Platinum Partner $25,000

Gold Partner $15,000

Silver Partner $10,000

Bronze Partner $ 5,000

Contributing Partner $ 2,500

ONE LOVE 5K RUN Costs

Presenting Partner $5,000

Finish Line Partner $4,000

Hydration Station Partner $3,000

Community Partner $1,000

Mile Marker Partner (3 available) $500

Product Partner ________________

In Kind Partner ________________

Partnership Form

Company _______________________________ Contact: _______________________________

Address ______________________________ City/State/Zip________________________________

Phone ________________ Fax __________________ E-mail __________________________________

Thank you for your consideration in Partnership of the 3rd Annual AZ Reggae Fest, at West World located at 16601 North Pima Road in Scottsdale, Arizona on September 4-September 6, 2015. Please indicate your Partnership level below and return this form to: 1 E Washington, Suite 500, Phoenix, AZ 85004 or you may fax it to (360) 364-7771.

Make checks payable to: DTP LIVE

2015 Souvenir Program Booklet Advertising Form

Ad Size Costs

1. Business Card $ 75.00

2 Tear Out Coupon $125.00

3. ¼ Page $ 250.00

4. ½ Page $ 500.00

5. Full Page $ 1,000.00

Business Name ______________________________________ Address ___________________________________________________

City __________________________________________________ State_________________________ Zip_____________________

Phone _______________________________ Fax__________________________ E-mail ____________________________________

Signature __________________________________________________________________________ Date _______________________

Printed Name__________________________________ Representative/Title _________________________________________________

Thank you for considering advertising in the 2015 AZ Reggae Fest Souvenir Program Booklet. Your advertisingsupport gives your business local and national exposure to the 15,000 – 30,000 attendees, families andfriends coming to Scottsdale for 3rd Annual AZ Reggae Fest, September 4-September 6, 2015 at West Worldin Scottsdale, Arizona.

Please complete this form and return it with your check or money order made payable to:

DTP LIVE, 1 E Washington, Suite 500, Phoenix, AZ 85004Email your electronic form, camera ready PDF, JPEG, TIFF or EPS format to: [email protected])

For Additional Information or to inquire about Partnership Packages

CONTACT:

Dionne C. ThomasAZ Reggae FestNGA | Media

Email: [email protected]: 480.447.6426Cell: 480.779-0160

az reggae fest partnership package

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