Axmedis Int’l Conference 2005

The role of collecting societies

in the digital era

Florence 1 December 2005

A.F.I

Italian Association of Phonographic Producers

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AFI Italian Association of Phonographic ProeucersAFI Italian Association of Phonographic Proeucers

• Founded in 1948, A.F.I is a non-profit association representing almost 170 SMEs of producers of music contents

• AFI collects and distributes to its members incomes of neighbouring rights (use of recorded music in public performances, TV and radio broadcasting and new interactive multimedia channels)

• AFI is the founding member of EMCA - European Music Copyright Alliance - involving European collecting societies with the aim of promoting in junior schools awareness campaigns on the “Respect of Creativity”

Association of SMEs of Music content owners

Collecting Society of their neighboring rights

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AFI role in AXMEDISAFI role in AXMEDIS

Analysis of IP and legal issuesAnalysis of IP and legal issuesEuropean legal framework - IPR management issues

Analysis of standard contracts Analysis of standard contracts Contractual provisions and terms to be considered for their

formalization into licensing models

Provider of music content Provider of music content Digital music contents for testing and validating the AXMEDIS tools and for the demonstration phase

Involvement of SMEs Involvement of SMEs Support training and dissemination activities specifically targeted to SMEs of music industry

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AFI interests in AXMEDIS AFI interests in AXMEDIS

Axmedis impact on AFI members Axmedis impact on AFI members (content owners)(content owners)Axmedis represents a unique occasion for AFI members and for SMEs of content owners to significantly enhance their competitiveness and market opportunities enabling them to exploit on a global scale their music content in a legal environment

Axmedis impact on AFI institutional role Axmedis impact on AFI institutional role (collecting society) (collecting society) Stimulate the innovation in rights management process (.i.e. digital music licensing, reciprocal agreement etc) and contribute to the harmonization of the EU legal framework on collective management

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• CMS act as representative of right holders on whose behalf they manage various type of rights

• CMS role in the digital era is becoming much more crucial

AFI AFI Panel: the role of collecting societies in the digital eraPanel: the role of collecting societies in the digital era

• DRM systems cannot assume CMS functions

• CMS role is far broader that collection and distribution of royalties…..

• Individual rights management can lock out of the market SMEs of record companies, publishers and artists

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• DRMs are not an alternative to CMS but will facilitate and enhance the management, administration and enforcement of the rights that CMS represent.

• AXMEDIS supports the interaction between the proposed DRM systems and CMS tools or networks.

• CMS are themselves active in developing DRM components and in participating in international fora ( i.e. MPEG 21)

AFI AFI Panel: the role of collecting societies in the digital eraPanel: the role of collecting societies in the digital era

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• Marc Gauvin, SDAE International Relations - Spain

DRM approach from the Authors' Collecting Societies

• Maila Sansaini General Manager IMAIE - Italy

Artists rights management: from SIREX project to the DRM

• Dominic McGonigal Director, Government Relations PPL - UK

Producers rights collective management perspective

• Antonio Brunetti Director of Information System Dep. SIAE – Italy

The FastTrack network : overview and aims

AFI AFI Panel: the role of collecting societies in the digital eraPanel: the role of collecting societies in the digital era