axel springer & vocer ignite talk
TRANSCRIPT
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@EsraD
10
ThingsI learned about social
video
Pic: http://il5.picdn.net/shutterstock/videos/17883094/thumb/1.jpg
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This is not a talk about1. Must work without sound2. Mobile friendly (ie square for vertical viewing)3. Readable text4. 60-90 seconds5. Work on multi-platforms (reversionable)6. Replicable
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But it is about tips from Digital people, growing up digital, working in digital
http://www.bfi.org.uk/films-tv-people/sites/bfi.org.uk.films-tv-people/files/styles/gallery_full/public/bfi_stills/bfi-00n-96t.jpg?itok=zGcz2gv3
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@carol_olona @Mayousef@BenTavener@ziadramley @mghbbc
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80%of all internet traffic in 2019, up from 64% in 2014.
Source: Cisco, 2014
Video will be
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315% growth Q4 2014to Q4 2015
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262% growth Q4 2014 to Q4 2015
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485% growth Q4 2014 to Q4 2015
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1. It’s not TVYou need to have a team that live and breathe social.
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It's going to be difficult to convince people that social video really matters
2. If you are site based
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http://f.tqn.com/y/top40/1/S/D/C/4/justin-bieber-what-do-you-mean.jpg
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3. If everyone is doing it
doesn’t mean you should too
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i.e. Don’t try to be Buzzfeed
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4. Skip the obviousEveryone is doing food and doing it in the same way.
“unless you’re cooking drugs or something that is exciting, don’t do it” @carol_olona
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5. Give your videos loveIt’s not enough just to publish. Every video needs
to be optimized for each platform.
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“ Produce it for yourself first. If you’re not interested, your audience won’t be
either. @mghbbc
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Techno fearFear of being differentFear of breaking the ‘rules’Fear of experimenting Fear of talking to competitors(or just laziness)
Place your screenshot here
6. There is still a lot of fear
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7. Always experimentTry different apps, different formats
+get to know your data.
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8. Many people still don’t care about data
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9. There is
numb3rN0 m@g1c
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Video is no different, apply your journalism skills. It’s just a different format.
10. It’s still journalism
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P.s. No one knows what they’re doing
Special thanks to all the people who made and released these resources for free: Presentation template by SlidesCarnival
■ Photographs by Unsplash & Death to the Stock Photo (license)
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Dance, the old fashioned way
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And of course