axe-communication plan (final presentation)
TRANSCRIPT
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COMMUNICATION DETAILED PLAN
- BRAND: AXE BLUE MADNESS
- PRODUCT TYPE: BODY WASH
- CAMPAIGN: INTEGRATED
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I. BUSINESS SITUATIONS
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II. CONSUMERS’ WORLD
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III. STRATEGY
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IV. BIG IDEA
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IV. INTEGRATED EXECUTION PLAN
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Trigger Attention
Raise Awareness
Engage Consumers
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ụ đ ế
ữ ắ ờế để ế ờ ắ
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ả ờ ựờ
ấ ịờ
ắế để ế
ờ ắ
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Đầ ồ
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