aws intro evento observatorio · $5 per million messages published to, or delivered by, aws iot. !...
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Amazon Web Services
©2015, Amazon Web Services, Inc. or its affiliates. All rights reserved
Deep experience in building and operating global web
scale systems
About Amazon Web Services
? …get into cloud computing?
How did Amazon…
Consumer Business
Tens of millions of active customer accounts
Countries: US, UK,
Germany, Japan, France, Canada,
China, Italy, Spain…
Seller Business Sell on Amazon
websites
Use Amazon technology for your own retail
website
Leverage Amazon’s massive
fulfillment center network
IT Infrastructure Business
Cloud computing
infrastructure for hosting web-
scale solutions
Over 1M of registered
customers in over 190 countries
What Is (True) Cloud Compu<ng?
The on-‐demand delivery of IT resources over public or private networks with zero up-‐front costs, no long-‐term contracts, and pay-‐as-‐you-‐go pricing
4
AWS Mandate AWS is and always has been a standalone Amazon business. AWS is a company on its own right, was established on separate infrastructure from Amazon the retailer Amazon.com is merely one of the over 1M customers that use AWS. Many of AWS’ customers compete with Amazon.com and are successfully running their mission critical workloads on the AWS cloud. They have complete confidence in AWS technologies and complete confidence that their data is not visible to, accessed by, or used in any way by any other Amazon entity.
AWS Global Infrastructure
13 Regions*
35 Availability Zones
54 Edge Locations
* announcing new regions: UK, Canada, China, US
AWS Regions and AZ
AZ -‐ A AZ -‐ B
AZ -‐ C
EU (Ireland) South America (Sao Paulo)
AZ -‐ A AZ -‐ B
Asia Pacific (Sydney)
AZ -‐ A AZ -‐ B
GovCloud (US)
AZ -‐ A AZ -‐ B
Asia Pacific (Singapore)
AZ -‐ A AZ -‐ B
AZ -‐ C
Asia Pacific (Tokyo)
AZ -‐ A AZ -‐ B
AZ -‐ C
US West (OR)
AZ -‐ A AZ -‐ B
US West (CA)
AZ -‐ C
AZ -‐ A AZ -‐ B
AZ -‐ C AZ -‐ D
US East (VA)
AZ -‐ E
China
AZ -‐ A AZ -‐ B
EU (Frankfurt)
US Regions Global Regions
AZ -‐ A AZ -‐ B
AZ -‐ C
AZ -‐ A AZ -‐ B
UMlity CompuMng
On demand
Uniform
Pay as you go
Available
Infrastructure
UMlity CompuMng
API
Infrastructure
What is Available from AWS
Deployment and AdministraMon
AWS Global Infrastructure
ApplicaMon Services
Compute
Networking
Database Storage
Security
IntegraMon
AWS Rapid Pace of Innovation
2009
Amazon RDS Amazon VPC Auto Scaling
Elastic Load Balancing
+48
2010
Amazon SNS
AWS Identity & Access Management
Amazon Route 53
+61
2011
Amazon ElastiCache
Amazon SES
AWS CloudFormation
AWS Direct Connect
AWS Elastic Beanstalk
GovCloud
+82
Amazon CloudTrail
Amazon CloudHSM
Amazon WorkSpaces
Amazon Kinesis
Amazon Elastic Transcoder
Amazon AppStream
AWS OpsWorks
+280
2013
Amazon SWF
Amazon Redshift
Amazon Glacier
Amazon Dynamo DB
Amazon CloudSearch
AWS Storage Gateway
AWS Data Pipeline
+159
2012
Since inception AWS has: • Released 1111 new services and features • Introduced more than 40 major new services • Announced 51 price reductions
2008
+24 Amazon EBS Amazon CloudFront
+516
2015
Amazon Cognito
Amazon Zocalo
Amazon Mobile Analytics
*as of Nov 13, 2014
AWS Directory Service
Amazon RDS for Aurora
AWS CodeDeploy
AWS Lambda
AWS Config
AWS Key Management Service
AWS Service Catalog
Amazon EC2 Container Service
AWS CodePipeline
AWS CodeCommit
2015
+203 As of Oct 2015
Amazon EFS Amazon WorkMail Amazon Machine Learning Amazon QuickSight Amazon Snowball AWS Inspector AWS WAF Amazon Elasticsearch Service AWS Config Rules Amazon EC2 Dedicated Hosts AWS Mobile Hub
AWS Business Model
No upfront cost No undifferenMaMng heavy liWing
No capacity guess
Gain speed and agility
Lower total IT cost Pay as you go
Scale up and down easily
Go global in minutes
Only with the Public Cloud you can get all the benefits that the Cloud can offer.
1 instance for 1000 hours =
1000 instances for 1 hour
Amazon ElasticCache reduces prices for cache nodes by an average of 34% March 26, 2014
34% Amazon S3 reduces prices for Standard and Reduced Redundancy Storage, by an average of 51% March 26, 2014
51%
We’ve announced price reductions 51* times since our inception in 2006. Recent price drops included…
*as of July 31, 2014
Amazon Route 53 lowers prices for both Standard Queries and Latency Based Routing Queries by 20% July 31, 2014
20%
Lower Costs with AWS Up-‐Front and Increase Savings as Your Usage Grows
Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.”
December 2013
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“The five-year total cost of ownership (TCO) of developing, deploying, and
managing critical applications in Amazon cloud infrastructure represents
a 72% savings compared with deploying the same resources on-
premises or in hosted environments”
Replace up-‐front capital expense with low variable cost
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51 Price Reductions
Economies of scale allow us to con<nually lower
costs
3
Pricing model choice to support variable & stable workloads
4
Save more money as you grow bigger
On-demand
Reserved
Spot
Tiered Pricing
Volume Discounts
Custom Pricing
On and Off Fast Growth
Predictable peaks Variable peaks
WASTE
CUSTOMER DISSATISFACTION
Elas<c Capacity (from this….)
Fast Growth On and Off
Predictable peaks Variable peaks
Elas<c Capacity (….to this)
The Good News is that Cloud isn’t an ‘All or Nothing’ Choice
Corporate Data Centers
On-‐Premises Resources
Cloud Resources IntegraMon
Active Directory
Network Configuration
Encryption
Backup Appliances
Your On-Premises
Apps Corporate
Data Centers
Users & Access Rules (IAM)
Your Private Network (VPC)
Encryption (S3, RDS, HSM)
Backups (Storage Gateway)
Your Cloud Apps
AWS Direct Connect
Integra<ng AWS with your exis<ng On-‐Premises Infrastructure
Enterprise Applica<ons
• Amazon RDS for Oracle provides managed Oracle database deployments
• Oracle ApplicaMons are fully supported on AWS
• Oracle licenses owned by customers are fully portable to AWS
• AWS is an SAP-‐cerMfied Global Cloud Services Partner and Global Technology Partner
• Most SAP products are now cerMfied for producMon deployment on AWS
• Full, licensed Windows Server OS on AWS
• Easily install services that you know -‐ AD, SCOM, SQL, Exchange, SharePoint
• Use your exisMng MS licenses on AWS using BYOL
Architected for Enterprise Security Requirements
CerMficaMons and accreditaMons for workloads that maber
AWS CloudTrail -‐ AWS API call logging for governance & compliance
Stores data in S3, or archive to Glacier
Log and review user acMvity
Some Case Studies
Choose your use case well
Dev & Test Spin environments up and down on demand Decouple development and test environments from operaMons constraints Explore elasMcity in a sandboxed environment
Backup & DR Take part of your data or business applicaMons step-‐by-‐step into non-‐producMon DR use Understand cloud dynamics and test during controlled failovers
Greenfield Project Embody best pracMce of cloud compuMng in unconstrained greenfield projects Self contained web projects, document archiving, etc.
Pain point Move specific service aspects causing undue cost or management burden Workflows, searching indexing, media streaming, document archiving, constrained databases
Make your first project a SMART one Specific, Measureable, Achievable, Relevant, Timebalanced
Sales Overview AWS Internet of Things (IoT) Solutions
Internet of Things (IoT) 26 Billion connected units will be installed by 2020 Key Factors include:
§ Lower price point of sensors, processors and networking § Increased connecMvity § Reducing cost of data storage and compute
Sources: hbps://www.gartner.com/doc/3086918/market-‐guide-‐iot-‐plamorms hbp://www.mckinsey.com/insights/business_technology/the_internet_of_things_the_value_of_digiMzing_the_physical_world
Economic value impact is es<mated to be up to $11T by 2025 § Large quantities of data to be analyzed and processed § Every industry vertical and domain expected to be impacted
Healthcare and Life Sciences
Municipal Infrastructure
Smart Home Retail
Manufacturing, Logistics & Supply Chain
Agriculture Education Automotive
Across many industries
Impact of IoT
Cost Savings Reduces costs, optimize use of resources, allows for real-time feedback
Efficiency Fine-tune practices and innovate novel services based on data
Decision Making Enables real-time decision making
Improved Innovation
Improved citizen service delivery based on data, e.g. improved traffic flow, water management, safer pedestrian traffic
Heavy Liding with IoT
0
Devices Network Security Data Collection Smarts
1 0
1 0
AWS IoT Fully managed cloud platform that lets connected devices easily and securely interact with cloud applications and other devices
0
Devices Network Security Data Collection Smarts
1 0
1 0
Connect Billions of Devices
Lightweight Communication Protocol
X509 Certificates DynamoDB, Kinesis, and S3
Trigger Lambda Functions
Benefits of AWS IoT Plamorm Connect and manage Devices can communicate with each other even if they use different or custom protocols
Secure devices and data
Provides authentication and end-to-end encryption throughout all points of connection, applying policies with granular permissions
Process and act on data
Filter, transform, and act upon device data on the fly, based on business rules that you define
Create a “shadow” Device Shadows store the last reported and desired future state of each device even if device is offline. You can retrieve the last reported state of a device or the desired future state through the API or by using the rules engine
Things
AWS IoT Device Gateway Rules
S3 DynamoDB Kinesis Lambda
Registry
Shadow
Your App
The AWS IoT Platform
§ Pay as you go. No minimum fees.
§ $5 per million messages published to, or delivered by, AWS IoT.
§ AWS IoT does not charge for deliveries to the following AWS services: Amazon S3, Amazon DynamoDB, AWS Lambda, Amazon Kinesis, Amazon SNS, and Amazon SQS.
§ Free Tier: 250,000 messages per month for 12 months
AWS IoT
AWS IoT: Pricing