aws empowering digital marketing with the aws cloud

50
Agenda 09:00 - 09:35 Empowering Digital Marketing 09:35 - 09:55 AKQA Customer Success Story 09:55 - 10:30 Unlocking the power of Amazon Web Services 10:30 - 10:40 Wrap up 10:40 - 11:30 Networking Empowering Digital Marketing with the AWS Cloud

Upload: amazon-web-services

Post on 26-Jun-2015

579 views

Category:

Technology


0 download

DESCRIPTION

An insight into how digital marketing organisations use Amazon Web Services and the benefits that our services bring to their business.

TRANSCRIPT

Page 1: AWS Empowering Digital Marketing with the AWS Cloud

Agenda

09:00 - 09:35 Empowering Digital Marketing

09:35 - 09:55 AKQA – Customer Success Story

09:55 - 10:30 Unlocking the power of Amazon Web Services

10:30 - 10:40 Wrap up

10:40 - 11:30 Networking

Empowering Digital Marketing with the AWS Cloud

Page 2: AWS Empowering Digital Marketing with the AWS Cloud

Agenda

AWS Background

Six Key Benefits of Amazon Cloud

Overview of Amazon Cloud Services

Customer Success Stories

Empowering Digital Marketing with the AWS Cloud

Page 3: AWS Empowering Digital Marketing with the AWS Cloud

Consumer

Business

Tens of millions of

active customer

accounts

Eight countries:

US, UK, Germany,

Japan, France,

Canada, China, Italy

Seller

Business

Sell on Amazon

websites

Use Amazon

technology for your

own retail website

Leverage Amazon’s

massive fulfillment

center network

IT Infrastructure

Business

Cloud computing

infrastructure for

hosting web-scale

solutions

Hundreds of

thousands of

registered

customers in over

190 countries

Page 4: AWS Empowering Digital Marketing with the AWS Cloud

Deep experience in

building and

operating global web

scale systems

About Amazon

Web Services

?

…get into cloud computing?

How did Amazon…

Page 5: AWS Empowering Digital Marketing with the AWS Cloud

• $5.2B retail business

• 7,800 employees

• A whole lot of servers

Every day, AWS adds enough

server capacity to power that

whole $5B enterprise

Growth

Page 6: AWS Empowering Digital Marketing with the AWS Cloud

On demand Pay as you go

Uniform Available

Utility Computing

Page 7: AWS Empowering Digital Marketing with the AWS Cloud

On demand Pay as you go

Uniform Available

Utility Computing

Page 8: AWS Empowering Digital Marketing with the AWS Cloud

No Capex, pay for what you use

Go Global in Minutes

Low Total Cost of Ownership

Easily Scale Up and Down

Improve Agility & Time-to-Market Low Cost

Deploy

Cloud Computing Benefits

Page 9: AWS Empowering Digital Marketing with the AWS Cloud

On-Premises

$0 to get started

Pay as you go

No capex, pay for what you use

Page 10: AWS Empowering Digital Marketing with the AWS Cloud

Orange Digital uses AWS for dynamic webapps

Web traffic reaches

4 Billion requests

per month

Legacy architecture

was over-provisioned

90% of the time

Infrastructure team

went from 9 to 4

Customer Success

Page 11: AWS Empowering Digital Marketing with the AWS Cloud

Scale allows us to constantly

reduce our costs

We are comfortable running a high

volume, low margin business

We pass the savings along to

our customers in the form of

low prices

Low Cost

Page 12: AWS Empowering Digital Marketing with the AWS Cloud

Samsung Improved their Product Experience with AWS

Saved $34 Million 85% savings versus

traditional hosting

Customer Success

Page 13: AWS Empowering Digital Marketing with the AWS Cloud

On-Premises

Experiment Infrequently

Failure is expensive

Less Innovation

Experiment Often

Fail quickly at a low cost

More Innovation

$ Millions Nearly $0

Improve Agility and Time to Market

Page 14: AWS Empowering Digital Marketing with the AWS Cloud

Shell uses AWS to Develop Software Faster and Cheaper

Remote Team

Core Development Team

Extra Development Resources

Contractor Team

Customer Success

Page 15: AWS Empowering Digital Marketing with the AWS Cloud

Data Centers

Power

Cooling

Cabling

Networking

Racks

Servers

Storage

Labor

Buy and install new hardware

Setup and configure new software

build or upgrade data centers

We take care of it… So you don’t have to …

Low Total Cost of Ownership Deploy

Page 16: AWS Empowering Digital Marketing with the AWS Cloud

Lionsgate uses AWS To host SharePoint & SAP

Amazon VPC

Avoided data

center build out

Saved $1M

over 3 years

50% lower cost

than hosting options

Customer Success Deploy

Page 17: AWS Empowering Digital Marketing with the AWS Cloud

Go Global in Minutes

Page 18: AWS Empowering Digital Marketing with the AWS Cloud

Thomson Reuters uses AWS to distribute content globally

Simon Ball Global Head of Operations, Multimedia Delivery, and Infrastructure

“What can be achieved by using the cloud is far easier than we anticipated. AWS is in a different league in terms of elasticity. Other providers simply weren’t capable of offering the scalability we require.”

Reduced operating

costs by 40%

Customer Success

Page 19: AWS Empowering Digital Marketing with the AWS Cloud

Self

Hosting

Waste

Customer

Dissatisfaction

Actual demand

Predicted Demand

Rigid Elastic

Actual demand

AWS

Easily Scale Up and Down

Page 20: AWS Empowering Digital Marketing with the AWS Cloud

Traditional IT

capacity

Elastic capacity

Capacity

Time

Your IT needs

Page 21: AWS Empowering Digital Marketing with the AWS Cloud

Viral Marketing

Bursty campaign TV Ad driven campaign

On Premise Utilisation

Click Stream Analytics

Page 22: AWS Empowering Digital Marketing with the AWS Cloud

Elastic capacity

Click Stream Analytics

WASTE

CUSTOMER DISSATISFACTION

Viral Marketing

Bursty campaign TV Ad driven campaign

Page 23: AWS Empowering Digital Marketing with the AWS Cloud

Elastic capacity

Click Stream Analytics Viral Marketing

Bursty campaign TV Ad driven campaign

Page 24: AWS Empowering Digital Marketing with the AWS Cloud

Lamborghini uses AWS for Dynamic Webapps

Reduced

infrastructure

costs by 50%

Reduced time to

market to near Zero

Customer Success

Page 25: AWS Empowering Digital Marketing with the AWS Cloud

Marketing Tool Kit

AWS Global Infrastructure

Application Services

Networking

Deployment & Administration

Database Storage Compute

Requirement AWS

Marketing Campaign ✔

Production Website

Dev & Test ✔

Mobile Application ✔

Email Campaign ✔

Line of Business Application ✔

Data Analytics ✔

Backup and DR ✔

Data Centre ✔

Page 26: AWS Empowering Digital Marketing with the AWS Cloud

9 Regions

25 Availability Zones

Continuous Expansion

AWS Global Infrastructure

Page 27: AWS Empowering Digital Marketing with the AWS Cloud

Amazon EC2 Auto Scaling Elastic Load Balancing

Actual

EC2

Elastic Virtual servers

in the cloud

Dynamic traffic distribution Automated scaling

of EC2 capacity

Scalable Compute

Page 28: AWS Empowering Digital Marketing with the AWS Cloud

Amazon VPC: AWS DirectConnect Amazon Route 53

DATA CENTRE A

Private, isolated

section of the AWS

Cloud

Private connectivity

between AWS and your

datacenter

Domain Name System

(DNS) web service.

Secure Hybrid Approach

On-Premises Apps Cloud Apps

DATA CENTRE B

Page 29: AWS Empowering Digital Marketing with the AWS Cloud

Amazon EBS

EBS

Block storage for use

with Amazon EC2

Amazon S3

Images, Videos, Files

Binaries, Snapshots

Internet scale

storage via API

AWS Storage Gateway

S3,

Glacier

Integrates on-premises

IT and AWS storage

Amazon Glacier

Storage for archiving

and backup

Storage Services

Images, Videos, Files

Binaries, Snapshots

Web Scale Apps Enterprise Storage

Page 30: AWS Empowering Digital Marketing with the AWS Cloud

Amazon CloudFront Amazon RDS Amazon SES

distribute content

globally

Managed relational

database service

Transaction bulk email

service

DBA

Amazon CloudSearch

Managed search

service

Managed Services

Amazon Elastic

Transcoder

Page 31: AWS Empowering Digital Marketing with the AWS Cloud

Amazon EMR

(Elastic Map Reduce)

Amazon Redshift AWS Data Pipeline

Hosted Hadoop

framework

Petabyte-scale data

warehouse service

Move data among AWS

services and on-

premises data sources

Big Data Services

Page 32: AWS Empowering Digital Marketing with the AWS Cloud

Amazon CloudWatch

AWS IAM (Identity

& Access Mgmt)

AWS OpsWorks

AWS CloudFormation

AWS Elastic Beanstalk

Web App

Enterprise

App

Monitor resources Manage users,

groups &

permissions

Dev-Ops framework

for application

lifecycle management

Templates to deploy

& manage

Automate resource

management

Getting started quickly

Page 33: AWS Empowering Digital Marketing with the AWS Cloud

Drupal Web App

MS SQL

App

Increase Speed to Market

Wordpress

Web App

MS SharePoint

App

IDEA/CUSTOMER

REQUIREMENT

ONE CLICK

DEPLOY RUNNING APPLICATION

STACK

INCREASE REVENUE STREAMS

+ INCREASE AGILITY

Page 34: AWS Empowering Digital Marketing with the AWS Cloud

Master Account

[email protected]

Cost Attribution

Page 35: AWS Empowering Digital Marketing with the AWS Cloud

Customer B

[email protected]

User2 Dev2 Admin2 IA

M

Master Account

[email protected]

consolidated billing information

Cost Attribution

Page 36: AWS Empowering Digital Marketing with the AWS Cloud

Customer B

User2 Dev2 Admin2 IA

M

Tags: Own=Div Proj=P

Tags: Own=Div Proj=Q

Tags: Own=Div Proj=R

Master Account

[email protected]

consolidated billing information Tags: (key-value)

e.g Own=Div Proj=R

Cost Attribution

[email protected]

Page 37: AWS Empowering Digital Marketing with the AWS Cloud

Operating Co. A

[email protected]

User1 Dev1 Admin1 IA

M

Tags: Own=OpCo Proj=A

Tags: Own=OpCo Proj=B

Tags: Own=OpCo Proj=C

Customer B

User2 Dev2 Admin2 IA

M

Tags: Own=Div Proj=P

Tags: Own=Div Proj=Q

Tags: Own=Div Proj=R

Business Unit C

[email protected]

User3 Dev3 Admin3 IA

M

Tags: Own=BusC Proj=X

Tags: Own=BusC Proj=Y

Tags: Own=BusC Proj=Z

Master Account

[email protected]

consolidated billing information

Cost Attribution

[email protected]

Page 38: AWS Empowering Digital Marketing with the AWS Cloud

Operating Co. A

[email protected]

User1 Dev1 Admin1 IA

M

Tags: Own=OpCo Proj=A

Tags: Own=OpCo Proj=B

Tags: Own=OpCo Proj=C

Division B

[email protected]

User2 Dev2 Admin2 IA

M

Tags: Own=Div Proj=P

Tags: Own=Div Proj=Q

Tags: Own=Div Proj=R

Business Unit C

[email protected]

User3 Dev3 Admin3 IA

M

Tags: Own=BusC Proj=X

Tags: Own=BusC Proj=Y

Tags: Own=BusC Proj=Z

Master Account

[email protected]

consolidated billing information

Predictive Cost Modeling

Page 39: AWS Empowering Digital Marketing with the AWS Cloud

Certifications

Physical Security

Datacenters in nondescript facilities

Physical access strictly controlled

Must pass two-factor authentication at least twice for floor access

Physical access logged and audited

HW, SW, Network

Systematic change management

Phased updates deployment

Safe storage decommission

Automated monitoring and self-audit

Advanced network protection

Security Standards

http://aws.amazon.com/security

Page 40: AWS Empowering Digital Marketing with the AWS Cloud

Foundation Services

Compute Storage Database Networking

AWS Global Infrastructure Regions

Availability Zones

Edge Locations

Client-side Data Encryption & Data Integrity Authentication

Server-side Encryption (File System and/or Data)

Network Traffic Protection (Encryption/Integrity/Identity)

Platform, Applications, Identity & Access Management

Operating System, Network & Firewall Configuration

Customer Data

Am

azo

n

Shared responsibility

You

Page 41: AWS Empowering Digital Marketing with the AWS Cloud

Customers around the world

http://aws.amazon.com/solutions/case-studies/

Page 42: AWS Empowering Digital Marketing with the AWS Cloud

- Jake Morris, Technical Director

“AWS gives our clients fantastic scaling flexibility, allowing us to

support significant variances in traffic that occur during typical

marketing campaigns.”

Empowering Digital Advertising

Page 43: AWS Empowering Digital Marketing with the AWS Cloud

- John Markham, Technical Director

“Amazon Web Services gives us the agility to respond to business requirements quickly, allowing greater control over capacity, performance and availability than we ever had before. With ease we can now deliver low latent, high available and scalable solutions to our customers in timescales that were previously un-achievable or cost prohibited.”

Empowering Digital Advertising

Page 44: AWS Empowering Digital Marketing with the AWS Cloud

"As a global business with locations in four continents, we need quick access to local computing power often at seemingly impossibly short notice. AWS EC2 gives us in-day turnaround on that."

- Charles Bell , Chief Architect, HeathWallace JWT

Empowering Digital Advertising

Page 45: AWS Empowering Digital Marketing with the AWS Cloud

Empowering Digital Advertising

"AWS Cloud's multi data centre hosting allows us to increase resilience for our clients cost-effectively and with minimal maintenance."

- Alec Woolford, Technical Director

Page 46: AWS Empowering Digital Marketing with the AWS Cloud

“Because of the power and flexibility of AWS it helped us deliver a

500% increase in ad spend ROI to our customer.”

- Mark Taylor, Program Director, Razorfish

Empowering Digital Advertising

Page 47: AWS Empowering Digital Marketing with the AWS Cloud

Driving Costs Down

Invest in Capital

Invest in Technology

Improve Efficiency

Reduce Prices

Attract More Customers

Page 48: AWS Empowering Digital Marketing with the AWS Cloud

Gartner “Magic Quadrant for Cloud Infrastructure a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Hayn, October 18, 2012. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong ([email protected]). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner IAAS Quadrant

Page 49: AWS Empowering Digital Marketing with the AWS Cloud

Summary

Page 50: AWS Empowering Digital Marketing with the AWS Cloud

No Capex, pay for what you use

Go Global in Minutes

Low Total Cost of Ownership

Easily Scale Up and Down

Improve Agility & Time-to-Market Low Cost

Deploy

Cloud computing benefits