aws 101: introduction to aws
TRANSCRIPT
Before we start …
… we’d love your feedback
some background
Consumer Business
Tens of millions of active customer accounts
13 countries: US, UK, Germany, Japan, France, Canada, China,
Italy, Brazil, Mexico, India, Spain, Australia
Seller Business
Sell on Amazon websites
Use Amazon technology for your own retail website
Leverage Amazon’s massive fulfilment centre
network
IT Infrastructure Business
Web-scale cloud computing infrastructure for developing, deploying & operating applications
Over 1 million registered customers in over 190
countries
How did Amazon…
… get into Cloud Computing?
AWS Mission
Enable businesses and developers to use web
services* to build scalable, sophisticated applications.
*What people now call “the cloud”
A broad and deep platform that helps customers build sophisticated, scalable applications
What is Cloud Computing?
Not excess capacity!
✕
Who is using AWS and what are they using it for?
Startups on AWS
http://aws.amazon.com/solutions/case-studies/
400,000people are hosted on any given night
Total Number of Guests
January 2013 4 Million
Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
3M
Mar 2014 Jun 2014
6M
9M
12M
15M
Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
June 2014 15 Million
Up by Over 10 Million in One YearTotal Number of Guests
3M
Mar 2014 Jun 2014
6M
9M
12M
15M
0
350
700
1,050
1,400
2010 2014
24 48
432
1,300
Total Number of EC2 instances
Why AWS?
EC2 Servers, Production Traffic,
Hive, Hadoop
RDSAll Relational Databases
S3Storage, User Generated
Content
DynamoDBRollups, Metadata
ElastiCacheMemcache
Route 53DNS, Inventory
We have a 5 person operations team.
AWS allows us to devote our resources and mindshare to the core business.
“”
Enterprises on AWS
http://aws.amazon.com/solutions/case-studies/
Each day AWS adds enough server capacity to power Amazon when it was
a global, $7B enterprise
utility computing
On demand Pay as you go
Uniform Available
Utility
On demand Pay as you go
Uniform Available
Infrastructure
Infrastructure
API
APICompute
Database
Load Balancing
NetworkingStorage
Directory
MessagingEmail
Monitoring
Content Distribution
Security
DNS
global footprint
US-WEST (Oregon)
EU-WEST (Ireland)
ASIA PAC (Tokyo)
US-WEST (N. California)
SOUTH AMERICA (Sao Paulo)
US-EAST (Virginia)
AWS GovCloud (US)
ASIA PAC (Sydney)
ASIA PAC (Singapore)
ASIA PAC (Beijing)
EU-CENTRAL (Frankfurt)
AWS Regions
US-WEST (Oregon)
EU-WEST (Ireland)
ASIA PAC (Tokyo)
US-WEST (N. California)
SOUTH AMERICA (Sao Paulo)
US-EAST (Virginia)
AWS GovCloud (US)
ASIA PAC (Sydney)
ASIA PAC (Singapore)
ASIA PAC (Beijing)
EU-CENTRAL (Frankfurt)
Availability Zones
Accessible via API endpoints
aws ec2 run-instances --image-id ami-a813fadf --count 3 --placement AvailabilityZone=eu-west-1a --instance-type m3.medium
aws ec2 run-instances --image-id ami-a813fadf --count 5 --placement AvailabilityZone=eu-west-1c —instance-type m3.large
elasticity
Traditional IT capacityCapacity
TimeYour actual capacity needs
Elastic Capacity (or lack of in this case)
On and Off Fast Growth
Variable peaks Predictable peaks
Elastic Capacity (or lack of in this case)
On and Off Fast Growth
Predictable peaksVariable peaks
Waste
Customer Dissatisfaction
Elastic Capacity (or lack of in this case)
On and Off Fast Growth
Predictable peaksVariable peaks
Elastic Capacity
From One Instance
To Thousands
And Back Again
exploiting elasticity
Typical weekly traffic to Amazon.com
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
November
November traffic to Amazon.com
Provisioned capacity
November
November traffic to Amazon.com
November traffic to Amazon.comProvisioned capacity
November
76%
24%
the toolbox
What are AWS’s services and how do I use them to run my workloads?
Enterprise Applications
Administration & Security
Core Services
Platform Services
Infrastructure
AWS Marketplace
A Broad Range of Services
11 regions 28 availability zones 53 edge locations
Infrastructure
Increasing your Security Posture in the Cloud
AWS security approach
Size of AWSsecurity team
Visibility intousage & resources
https://aws.amazon.com/security/
https://aws.amazon.com/compliance/
Broadest Certification & Accreditations
Security Benefits from Community Network Effect
Partner ecosystem Customer ecosystem Everyone
benefits
https://aws.amazon.com/security/
Compute
Compute(EC2 Instances, Auto-scaling and Load Balancing)
G2
GPU enabled
M3
General purpose
Memory optimized
R3
CR1M2
Storage and IO optimized
C4
Compute optimized
C1 CC2
I2
HI1
HS1
CG1M1
Broad Set of Compute Instance Types…
C3
EC2 Instance Type: C4
2.9 GHz E5 v3 (Haswell) Up to 36 vCPUS
EBS-optimized by default, at no extra cost
Compute Optimized
Networking, Security & Access Control
Networking
VPCRoute 53Direct Connect
Security
IAMCloudTrailCloudHSM
Storage
Storage(Object, Block and Archive)
Highly durable and available cloud storage
Amazon S3
Extremely low-cost cloud archive storage service
Amazon Glacier
Persistent block level storage volumes for use with Amazon EC2 instances
Amazon EBS
DatabasesRelational
NoSQL
Caching
AWS Database Services
Amazon RDS
Amazon DynamoDB
Amazon Elasticache
Amazon AuroraCommercial-grade Database Engine at Open-source Cost
MySQL compatible
Available, durable and fault tolerant
5X better performance than standard MySQL
Highly scalable and secure
Available through Amazon RDS
Amazon AuroraCommercial-grade Database Engine at Open-source Cost
AnalyticsHadoop
Real-time
Data warehouse
Data workflows
Sources of Truth Analysis PlatformsHigh Performance Databases
Running Analytics Workloads on AWS
Amazon S3 Amazon EFS
Amazon Redshift
Amazon DynamoDB Amazon Aurora
Amazon EMR
Real time
Amazon Kinesis
App ServicesQueuing
Orchestration
App Streaming
Transcoding
Search
λAWS Lambda
An event-driven computing service for dynamic applications
A Focus on Functions, Data and Events
AutomaticCloud FunctionsEvents from AWS services
Deployment & ManagementContainers
Dev/ops Tools
Resource Templates
Usage Tracking
Monitoring and Logs
Mobile ServicesIdentity
Sync
Mobile Analytics
Notifications
So, what are we going to build today?
A dynamic web application featuring: A highly available, fault tolerant architecture
Elasticity to deal with spikes in load A fully managed database
Static content served through a CDN
break
innovation at AWS
Small, autonomous teams Roadmap ownership
Decoupled launch schedules
Get Core Functionality in the Hands of Customers, Quickly
Small, “Two Pizza” Teams
Operational stability High scale
Limited initial feature set
Iterate Based on Customer Feedback
Epic Collaboration+ =
2008 2009 2010 2011
Amazon EBSAmazon EC2
Amazon SNS
AWS Identity & Access Management
AWS Import & Export
Amazon CloudWatch
Amazon EMR
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load Balancing
Amazon ElastiCache
Amazon SES
AWS CloudFormation
AWS Direct ConnectAWS Elastic Beanstalk
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon Glacier
Amazon Dynamo DB
Amazon CloudSearch
Amazon EC2
AWS Storage Gateway
Amazon CloudTrail
Amazon CloudHSM
Amazon WorkSpaces
Amazon Kinesis
Amazon Elastic Transcoder
Amazon AppStream
AWS OpsWorks
AWS Data Pipeline
AWS Rapid Pace of Innovation
+24
+48
+61+82
+159
+280
20132012
Since inception AWS has: • Released over 1170 new services and features • Introduced over 40 major new services • Announced 47 price reductions
+516
2014
Amazon Mobile Analytics
Amazon Cognito
AWS Zocalo
AWS Directory Service
Amazon RDS for Aurora
AWS CodeDeploy
AWS Lambda
AWS Config
AWS Key Management Service
AWS Service Catalog
Amazon EC2 Container Service
AWS CodePipeline
AWS CodeCommit
On-premises infrastructure
Upgrades are your responsibility
Every New Feature and Service Arrives Ready to Use
Upgrades happen automatically
Now available to all customers
AWS PRICING PHILOSOPHY
More AWS Usage
More Infrastructure
More Customers
Lower Infrastructure
Costs
Economies of Scale
Reduced PricesEcosystem
Global FootprintNew FeaturesNew Services
InfrastructureInnovation
47PRICE
REDUCTIONSWe pass the savings along to our
customers in the form of low prices and continuous reductions
What is the next step and how do I take it?
AWS Free Tier
To help you get started with the AWS Cloud, the AWS Free Tier allows you to gain hands-on experience with a broad selection of AWS
products and services.
http://aws.amazon.com/free/
AWS Free Tier
To help you get started with the AWS Cloud, the AWS Free Tier allows you to gain hands-on experience with a broad selection of AWS
products and services.
Design your application for the AWS cloud
For more, visit the AWS Architecture Center : http://aws.amazon.com/architecture/
Certification
aws.amazon.com/certification
Self-Paced Labs
aws.amazon.com/training/self-paced-labs
Try products, gain new skills, and get hands-on practice working
with AWS technologies
aws.amazon.com/training
Training
Validate your proven skills and expertise with the AWS platform
Build technical expertise to design and operate scalable, efficient applications on AWS
AWS Training & Certification
Don’t forget …
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@IanMmmmIan Massingham — Technical Evangelist