awc fall 2012 newsletter
TRANSCRIPT
7/31/2019 AWC Fall 2012 Newsletter
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LETTER FROM THE PRESIDENT
It continues to be a near record year for AWC Springeld. Our membership is incredibly strong and
active, and our monthly programs offer quality topics from many great presenters. We have submitted
applications for three national awards, and we have applied for a Chapter of Excellence designation.
Our Immediate Past President has also been working with National AWC to allow us to host an AWCNational Convention.
With so many things going on, there is one particular feature of AWC Springeld I would like to ad-
dress and this is our networking opportunities. With so many new members, I realize that not ev -
eryone knows everyone else. Before each monthly program, there is time to introduce yourself to
someone new and to strike up a conversation. Or simply reconnect with someone you already know.
You can also take advantage of our social media platforms such as LinkedIn and Facebook to start a
conversation. You never know where it might lead.
Jennifer Anderson
CELEBRATING 35 YEARS OF COMMUNICATIONS EXCELLENCE
SAVE THE DATE - AWC SPRINGFIELD PROGRAMS
Programs are usually held on the second Wednesday of the monthat the Sangamo Club at 227 E. Adams.
11:30 - 12:00 - Networking & Registration12:00 - 1:00 Program$16 Members; $10 Students; $21 Non-Members
Upcoming Programs:October 10 - “P.R. and the Political Campaign”
Every four years there is extraordinary pressure on political campaigns to use traditional tools andsocial technologies to share their persuasive messaging with the electorate. Our guest speaker,Ryan Keith, will share his perspective and insights.
November 29 - “In the Trenches: P.R. Lessons Learned Following the Deadliest Tornado Ever
Recorded” - Special time & place: Northeld Center @ 6:00 p.m.
Hear a rst-hand account from two PR pros (part of a 10-member team) called in by the City of Jop -
lin to provide support in the days following the disaster. You’ll nd out how both social and traditionalmedia relations played into Joplin’s disaster response and recovery strategy.
Check the AWC-Springeld website for program updates: www.awcspringeld.org/programs
FALL 2012
WWW.AWCSPRINGFIELD.ORG P.O. Box 5192 Springeld, IL 62705-5192
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AWC MEMBERSHIP DRIVENew members save $50 through Thursday, November 15
The Fall membership drive has begun and we need your help to recruit new members to the AWCSpringeld Chapter. From Sept. 15 - Nov. 15 the national application fee will be waived for all NEWmembers -- A $50 savings!
Here’s how you can help:
• Bring a guest to the October 10th program. The member who brings the most guests will
receive a free lunch at the next program!
• Connect and share your AWC experience on Facebook, Twitter and LinkedIn• Share the special application form from www.awcspringeld.org/membership with potential
members• Did you know? AWC offers a $50 scholarship to new and existing professional members; $25 to
student members (nancial support to self-employed or self-paying AWC members.)
Share your AWC experience. Recruit new members. Compete for prizes!
Recruit at least ve new members and be eligible for prizes from the National AWC campaign. Themore you recruit, the better your chances to win.
Don’t forget...Our Springeld chapter was recently named “Overall Outstanding Chapter” bythe National Association of AWC, recognizing us as the top chapter in the nation! Let’s keep
this momentum going!
If you have questions, please feel free to contact [email protected].
PAST AWC-SPRINGFIELD PROGRAM HIGHLIGHTS
August Program
“Making the Headlines”: A Media Relations Panel Discussion
- Natalie Sparacio, Anchor & Reporter,
ABC NewsChannel 20
- Bob Heisse, Executive Editor,The State Journal-Register
- Melissa Hahn, Public Information Ofcer,
Ofce of the Illinois State Treasurer
An informative and experienced paneldiscussed the tools and best practices for managing and improving your mediarelations initiatives.Lisa Rigoni moderated the session.
September Program
“Seven Keys to Email Marketing”
- Tammy Finch, Social Media Consultant,
Owner, Web Tech Services, Inc.
Tammy spoke on the power of email
marketing and provided insightful tips on howyou can create highly effective andprofessional emails that inform, engage andincrease your reach.
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CALL FOR COMMITEES
The 2012 - 2013 AWC Springeld Board is continuing to
search for Committee Members. Enhance the “skills” sectionof your resume and use your talent to help the AWC Spring-
eld chapter. The committees are a vital part of keeping our
chapter strong!
Take a moment to look over the committee descriptions on our
website at www.awcspringeld.org/about.
If you have any questions, please do not hesitate to contact
any of the current board members about their respective com-
mitttees. We look forward to hearing from you and working
with you to make the AWC Springeld chapter even stronger!
MEMBER NEWS
New Jobs/Promotions
Jennifer Anderson - Marketing & Communications Coordinator, Memorial Medical Center
Laura Evers - New Agent Support Specialist, Horace Mann
Katherine Dinges - Account Manager, HPR Marketing & Consulting Group
Vanessa Ferguson - Scheduling Manager, Hoogland Center for the Arts
New AnnouncementsKristin Fyans - Welcomed a new baby boy, Charlie, on August 26th
Springeld Clinic: AWC Members Include Christy Broccardo, Courtney Enlow, Kristin Fyans,
Emily Moore & Shelley Simon
- 2012 Clarion Awards - Marketing Communications Campaign - Budget of $50,000 or less,
“Get Your Butt In Here Campaign” & Online Marketing Campaign - Facebook Page
- 2012 Ragan PR Daily Award - Best Facebook Page
JOIN AWC CHATS!
Don’t miss the chance to
participate in AWC’s newestprofessional development fo-
rum, @AWCchat.
The chats take place on Twitter every Thursday at 11:30 am CST.
Simply follow @AWCchat onTwitter, then use #awcchat to joinin the discussion.
Don’t forget to follow our chapter at
AWC_Springeld!
NATIONAL CONFERENCE COMES TO SPRINGFIELD in 2013
The AWC Springeld Chapter is proud to have been selected as host of the 2013 AWC National
Conference! Our chapter continues to be recognized as one of the nation’s leading chapters as we
grow not simply in numbers, but in strength as forward thinkers. Accepting this opportunity allows
us to contribute back to our national organization and promote continued education in the commu -
nications eld as well as networking on a national level, right here at home.
We are nalizing the date and the venue now, working with the Springeld Convention and Visitor’s
Bureau and National AWC. The conference will either be in September
or October of 2013. Your National Conference Committee includes Lisa
Rigoni, conference chair, Jennifer Anderson, Mary Beth Clark, Christy
Broccardo, Jessie Decker, Mary Schaefer and Patti Thompson. We will
work closely with Sheryl Liddle of AWC National and will have many
volunteer roles for Springeld Chapter members. Want to get involved?
Send an email to Lisa at [email protected]. More details (in-
cluding specic volunteer needs) on the event will be coming soon!
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CELEBRATING OUR 35th YEARAs the Springeld chapter celebrates its 35th
anniversary year, we'll be sharing a variety of
historical items.
Here's the rst –
The chapter began in 1977 when the petition for a
professional chapter was submitted to the national of -
ce. In those days, a chapter could be started by ve
at-large members. Monica Bayer [now Heaton], then
assistant city editor at the State Journal-Register, took
the lead. She had joined as a student at the Universi-
ty of Iowa.
We know three of the four other founding members
- Delores Story Kaufmann, chief public information
ofcer, State Ofce of Education (and our rst chapter
president); Francine Richards, a publications editor;and Nancy Severa Zimmers, (still a member of the
chapter) who had moved from her job at Northwestern
University in Evanston and was job hunting.
Perhaps the work on the chapter archives will help us
nd that missing name.
In its second year, 1978-79, the Springeld
chapter had 15 members and another 30-some peo-
ple on the mailing list. The members were (two afl-
iations are not known) – Kitty Behof, Jeff Brody and
Mike Kienzler, State Journal-Register; Steve Eckert,
WAND-TV; Fletcher “Bud” Farrar, Illinois Times; Chris-
tina Fenner, Capital Machinery; Ann Gillies (the chap-
ter’s second president) and Linda Prather, WICS-TV;
Imogene “Jeff” Hall, Lincoln Land Community College;
Delores Story Kaufmann, State Ofce of Education;
Tari Marshall, Illinois Information Service; Suzanne
Muckensturm; Francine Richards; and Nancy Severa
Zimmers, SIU School of Medicine.Look for more AWC Springeld historical
information coming in the next AWC Springeld
newsletter!
NEW ANNIVERSARY LOGO
Take a look at our new 35th
Anniversary logo! The logo will be used
to remind our members of our chapter’s
strong history throughout the year on
various chapter communications.
MEDIA DIRECTORY UPDATE
The AWC Media Directory committee is
currently reviewing the contents of the
AWC Media Directory and Guidebook.
The Committee would love your input
on whether you nd the Directory worth-
while and would like to see its contentsupdated. Historically, the media directory
has been a comprehensive source avail-
able for the Springeld area press con-
tact information. In addition, the directory
provides key tips and tools on media
relations in the central Illinois area.
Please contact Mary Schaefer at
[email protected] with any com-
ments you might have related to whatyou would like to see in the contents of
the new Directory.