APFertilidade was legally constituted on May 20th, 2006,

following a civic movement carried out by people with fertility

problems;

Two decades after the beginning of Medically Assisted Procreation

in Portugal, a period marked by the uneven distribution of

treatment centers, by the absence of specific legislation, by the

limited access to various techniques, by the lack of information

and by a lack of interest in medical, psychological, social and

economic issues related to this disease, APFertilidade was born

as an association primarily intended to support, inform and defend

this community.

The Association website aims to be a big data center, developed for thecommunity and for the individual himself, a forum where people can meetand share their experiences and doubts about medical, legal and scientific

issues related to fertility issues.

WEBSITE

FORUM

The Association's forum is meant to be a support platform, so those whohave fertility issues can share their experiences and be advised how to

proceed. The forum addresses issues like abortions, infertility,endometriosis, twins, surrogacy, and others.

CAMPAIGNS

IRS 2016The campaign's goal was to raise the public's awareness of thefact that if they donate 0.5% of their tax money (IRS), withoutany additional costs, they would help many women to achievetheir dream of becoming a mother, in this case, represented by

a second line on the pregnancy test.

0.5% can help to achievethis outcome!

Increasing age for assisted reproductiontechnologies (ART)

This awareness campaigntargeted the parliament

deputies and consisted ondelivering messages fromreal couples who have the

dream of becoming parentsbut in order to achieve thatdream need the conserning

law to be changed. Inaddition to the postcards

with quotes, there was alsoan hourglass for each deputewith the following sentence

printed on: "don't let thetime run out for 300.000

couples"

PARLIAMENT DEPUTIESCAMPAIGN

Infertile couplesdemand more

time andopportunities.

SurrogacyOnline Video - published in May 6th

(https://www.facebook.com/apfertilidade/videos/)

Surrogacy law gets approved

Clipping from July 20th 2016

WHAT IF A DONATIONCOULD HELP CREATE

A LIFE?

G A M E T ED O N A T I O N

C A M P A I G N :

Concept

Goals

Target audience

Universities

Partners

Sponsors

Information dissemination

Numbers

Media campaigns

C O N C E P T

The idea is to appeal to the emotions

of young adults, showing them that

gamete donation should be seen as

an altruistic act enabling many

couples to fulfil their dreams.

With the motto “What if a donation

could help create a life?”, we are

trying to raise the awareness of our

young adults by debunking myths

and showing them the importance of

this type of donation.

GOALS

Short term:

Inform young adults of what

gamete donation consists of and

raise their awareness of its

importance

Medium/long term:

Increase the number of male

donors (sperm) and female donors

(eggs).

TARGET AUDIENCE

The target audience selected was university students, given thatthey are in their peak of fertility, in order to increase the quality

of gametes donated.

Number of flyers distributed

during the campaign

enabling us to reach

potential donors in Portugal.

Number of universities in

the country which supported

the campaign and passed on

information to their

students.

26,250105

PARTNERS

For this campaign we contacted the Public Bank of Gametes and allthe Portuguese Clinics which receive gamete donors, identified below.

Posters and flyers distributed inUniversities and Colleges;Facebook posts and covers on the officialpage of the Portuguese FertilityAssociation;

Sharing campaign graphics with:

- Student Associations and thecommunication platforms ofeach university- Facebook pages and websites of ourpartners and campaign sponsor

INFORMATIONDISSEMINATION

Flyers

- Press releases about the campaign;

- Interviews with students to gain understanding of their knowledge ofthe topic and their position on gamete donation – if they are open or not

to the idea of donation and their reasons;

- Interviews with the members of the board of the Portuguese FertilityAssociation to explain the concept, goals and impact of the campaign;

Events covered by the press:

DN - Diário de Notícias

TSF Online Destak

EVENTS

Fertility Walks

These walks happened for severalyears and took place every year in thefirst Sunday of June. More than just a

walk along the sea, there was anextensive area sponsored by partners

providing services like trackingdiseases, massages, acupuncture,nutrition, dermatology, amongst

others. A gift bag was also offered toparticipants. After the walk, the

associates gathered in a hotel in Oeirasfor lunch.

Because you never giveup on a son!

EVENTS

Picnic and Mega

Zumba Class

Este evento aconteceu dia 18 Julho de 2015 no Parque Urbanodo Jamor e para além, da aula de zumba oferecida por umginásio de Lisboa, contou ainda com uma mini feira com

diversos parceiros. Teve rastreios na área da saúde,massagens, atividades para crianças, entre outras animações.No final, deu-se o piquenique e convívio entre associados e

amigos que juntou várias dezenas de pessoas.

This event happened on 18 July 2015 in Jamor’sUrban Park.

The zumba class was provided by a gym in Lisbonand further activities were organized by the

partners.

By the end, the members got together for the picnicwhich brought together several dozens of

participants.

10th ANNIVERSARYThis year the Association celebrated its 10th anniversary. The

event included the presence of an improvising comedy group, acocktail and animation for kids.

T H A N KY O U !

W W W . A P F E R T I L I D A D E . O R G