award letters that don't suck - a 2015 nasfaa conference presentation
TRANSCRIPT
CampusLogic
Smart cloud based solutions delivering exceptional student experience with lower administrative costs
Terminology
Info Overload
Limited by Format
Inexperienced Audience
The Award Letter Challenge
Inflexible SIS Options
Confusion
“More than two-thirds of student loan borrowers misunderstood or were surprised by some aspect of their student loans.”
- Young Invicibles Study by Whitsett and Allison 2015
“Millennials struggle more with money management and financial literacy than older generations.”
- President’s Advisory Council on Financial Capability for Young Americans 2015
Information Processing Bottlenecks
Lack of Context
Tyranny of Choice
Apples and Oranges
Format of Information
Quality of Information
- Adapted from College Information Design and Delivery, Whitsett and Allison (2015)
Dynamic
Content Plugins
Automated Delivery
Educated Decision Making
Solution: AwardLetter
Mobile
Digital
Sample Results
116k Letters and Shopping Sheets Digitally Delivered
39% Reduction in Borrowing
18% Increase in Enrollment
Student Financial Aid. Simplified.
ContactCampusLogic, Inc.1325 N Fiesta Blvd, Suite #102Gilbert, AZ 85233(602) [email protected]