award categories€¦ · multidisciplinary marketer, team, or brand. we’ve covered everything...

A W A R D C A T E G O R I E S

There’s an award category for every multidisciplinary marketer, team, or brand.

We’ve covered everything from email creative to omnichannel, ecommerce to not-for-profit and more. You can enter as many awards as you like, plus submit the same entry for multiple categories.

Below, we’ve summarized each award category and included a breakdown of what we’re looking for.

Award categories

3 dotties | Award categories

1. Best use of data

There’s no denying that many marketers miss the mark when it comes to data. So, if you’re proud of how you handle data, this is the category for you. Mastering the data lifecycle is no mean feat. We want to know how you slice and dice your audience to create an enhanced customer experience; one that positively impacts your bottom line. The geekier the entry, the better!

Here’s what we’re looking for:

1. Provide some background on your business (max 50 words)

2. What challenge were you trying to overcome? (max 50 words)

3. What was the campaign? (max 150 words) What were the elements that brought your campaign to life? I.e. creative, content, segmentation, channels, etc. Please upload any screenshots.

4. Why was it successful? (max 150 words) Include any specific results. What made this a winning campaign? Did you hit your KPIs? Percentages and ROI would be good ways of highlighting success.

2. Most advanced automation

Has automation transformed your marketing results? Are you triggering intelligent messages based on customer actions? We want to know the ins and outs of your best marketing automation. It could be a high performing loyalty program or a rule-based event series. To bring home the award you should show how program builder has benefited your business. Inspire other users to work smarter!



2. Please upload screenshots of your campaigns/automations

3. What was the campaign? (max 150 words) What challenge were you trying to overcome? What elements brought your campaign to life? I.e. creative, content, segmentation, channels, etc.



3. Favorite omnichannel campaign

This award is for brands who have shown some omnichannel flair. Engagement Cloud connects seamlessly with other systems to join up the customer experience. Let us know which tactics and tools you’ve used to meet audiences in their own moments. We want to know how you’ve engaged the right customer at the right time on the right channel.



2. Please upload screenshots of your campaign

3. What was the campaign? (max 150 words) What challenge were you trying to overcome? What elements brought your campaign to life? I.e. creative, content, segmentation, channels, etc.


4. Outstanding email creative

This award recognizes original, visionary creative talent. We want to see your most glittering campaign; a visually inspired email that engages your audience and makes your competitors think twice about their own designs. This category isn’t about open rates or ROI – it’s pure show! Does your email campaign look drop-dead gorgeous?



2. Please upload screenshots of your campaign creative

3. What was the campaign? (max 150 words) What were you trying to achieve? What where the elements that brought your campaign to life? I.e. creative, content, segmentation, channels, etc.

4. Why was it successful? (max 150 words) What made this campaign a winning one? Include any specific results.


5. Team of the year

Calling all trailblazer teams! This category is for marketers who’ve demonstrated practical and innovative ways of reaching targets and engaging customers. How has your team used the Engagement Cloud platform to generate outstanding results? We want to know the areas where your team has upskilled and improved. Teamwork makes the dream work!


1. Provide some background on the team

2. What have you done as a team to inspire change within your company?

3. What challenges has the team faces over the past year?

4. What results has the team delivered?

6. Rising star

Have you or another team member empowered your brand using Engagement Cloud? This award is for an individual who has demonstrated personal development while advancing their brand. Who has furthered your team’s marketing zeal to meet targets, execute strategy, and engage audiences? The winning candidate will be someone with a steadfast work ethic who’s determined to succeed.


1. Provide some background on the individual

2. How has this person showed excellence as an individual?

3. What challenges has he/she faced over the past year?

4. What results has he/she delivered?

The dotties highlights


7. Leading B2B campaign

How does your winning campaign measure up? Which Engagement Cloud tools helped you achieve your brilliant, revenue-smashing campaign? We want to know what data you used to craft a message that drove your contacts to act.



2. Please upload screenshots of your campaign showing the content

3. What was the campaign? (max 150 words) What was the challenge you were trying to overcome? What were the elements that brought your campaign to life? I.e. creative, content, segmentation, channels, etc.

4. Why was it successful? (max 150 words) Include specific results. What made this campaign a winning one? Did you hit your KPIs? Percentages and ROI would be a good way of showing results.

8. Leading B2C campaign

Which campaign knocked your customers’ socks off? How did you use Engagement Cloud to orchestrate an inspired message that stirred audiences? We want to know which tools helped your business gain traction in the inbox, on mobile, online.




3. What was the campaign? (max 150 words) What was the challenge you were trying to overcome? What were the elements that brought your campaign to life? I.e. creative, content, segmentation, channels, etc.

4. Why was it successful? (max 150 words) Include specific results. What made this campaign a winning one? Did you hit your KPIs? Percentages and ROI would be a good way of showing results.


9. Most impressive ecommerce campaign

Does your campaign cut through the noise? Have you used welcome programs, abandoned cart triggers, and preference centers to entice customers into buying from your online store? If your mission is to create a stellar customer experience, this category is for you. We’re on the lookout for aspiring brands who are taking ecommerce by storm.




3. What was the campaign? (max 150 words) What was the challenge you were trying to overcome, and what elements brought your campaign to life? I.e. creative, content, segmentation, channels, etc.

4. Why was it successful? (max 150 words) Include specific results. What made this campaign a winner? Did you hit your KPIs? Percentages and ROI would be a good way of highlighting results.

10. Inspiring not-for-profit campaign

The winner of this award will demonstrate their commitment to delivering excellence for a charitable cause or social movement. Show us how you identified a specific audience – it might be donors, volunteers, supporters, or members – and created a meaningful campaign that ultimately helped others. Whichever the medium, whatever the creative, we want to celebrate those pushing the boundaries of NFP marketing.


1. Provide some background on your mission (max 50 words)


3. What was the campaign? (max 150 words) What was the challenge you were trying to overcome? What elements brought your campaign together? I.e. creative, content, segmentation, channels, etc.

4. Why was it successful? (max 150 words) Include specific results. Engagement levels such as open and click-through rates would be a good way to highlight the campaign’s performance.


11. Most effective crisis-communication campaign

Has the global pandemic tested your skill in crisis communication? Have you connected with your customers on a different level? We want to know what your message was, the channels you used, and how it was received by your audience. We’ve seen some really thoughtful, kind-hearted campaigns out there: so show us your true colors.


1. Provide some background on your challenge (max 50 words)




Regional Awards

11 dotties | Regional Awards

12. Best use of dotdigital in APAC

Are you top of your game? Is your omnichannel marketing automation generating impressive levels of engagement across Asia-Pacific? The winner of this category will showcase a highly relevant campaign that rouses customer attention, delight, and intent. If you’re connecting with customers through contextual triggers, relevant products, or storytelling, we want to know.






13. Best use of dotdigital Americas

Do you have what it takes to moves audiences into action? Have you created an engaging campaign that ticks all of the boxes? We’re looking for an American brand who’s mastered omnichannel marketing automation. Show us how you’re using multichannel triggers to connect with your customers on a one-to-one basis. How is this generating results, engagement. and long-term loyalty?






12 dotties | Regional Awards

14. Best use of dotdigital EMEA

Has your campaign been a sensational hit with the masses? Have readers consumed your content with intrigue and clicked through to complete the desired action? If yes, your campaign could be a dotties’ winner for the EMEA region. We want to know where you’ve excelled and how. Reveal which customer engagement tactics helped you deliver such outstanding results.






15. Best partner - UK & EMEA, Americas, APAC*

The true benefits of partnership are the shared successes that come from common goals. Has your agency worked with dotdigital on a truly successful project? Why does this story merit this award? Whether it’s a campaign, program, or an onboarding, we want to know the ins and outs of its success.


1. Please provide some background about the agency

2. Describe the relationship between dotdigital and the partnership

3. Tell us an example of how you have collaborated on a project together?

4. Why is the agency a worthy winner?

*Three awards up for grabs - one per region

www.dotdigital.com

award categories€¦ · multidisciplinary marketer, team, or brand. we’ve covered everything...

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