Los Angeles Launch Event

August 12th

On August 12th Ted’s North American PR team hosted over 170 stylists, editors, celebrities,

influencers, license partners, and business partners at the Carondolet House in downtown Los

Angeles to celebrate the AW15 collection launch.

The PR team transformed the villa into a wondrous maze of curiosities inspired by the AW15

‘Curiosities’ campaign.

Romantic melodies sung in French floated from room to room while guests enjoyed specialty cocktails

and gourmet treats courtesy of chef Alan Dunn. Anonymous New York performance artists Gill & Jill

Bumby provided fashion forecasting with nothing more than their manual typewriters and charming

wit, and guests were lined up, excitedly awaiting their personal appraisals.

Upon entering the space through a bewitching hallway with an arched ceiling reminiscent of our New

York City event space guests made their way into a whimsical courtyard and were faced with a scene

of two models, dressed in the likeness of the actors in the brand film, encapsulated within two life-

size bell jars.

The brand film played on loop and guests praised the beauty and style that was Ted’s AW15

collection.

OVERVIEW

Over 170 guests attended the launch event. Key guests included but were not limited

to the below:

Media: E! News, BizBash, ABC, Access Hollywood, OK! Magazine, The Zoe Report, &

Variety

Bloggers: Bonnie Tsang, FashionLaine, MLovesM, Walk In Wonderland,Evelina,

SydneStyle, GrasieMercedes

Talent: Adam Pally, Jeannie Mai, Serinda Swan, Guillermo Diaz, Sabrina Carpenter

ATTENDANCE

AW15 PRODUCT

ATMOSPHERE

ATMOSPHERE

ATMOSPHERE

THE BUMBYS

CATERING

Actress Serinda Swan TV personality Jeannie Mai Actress Sabrina Carpenter

TALENT

Actor Adam Pally Actor Stephen Colletti Actor Keith Powers

TALENT

SOCIAL MEDIA ANALYSIS & CALL OUTS With a total of 210 posts, we achieved 11.4m impressions with engagement reaching over

600k.

Over 115 photos and over 20 tweets were uploaded using the hashtag #TedBakerAW15.

Over 10 photos and over 10 tweets were uploaded using #Wonders. Key elements that

were heavily posted on social media were the models in bell jars, the drinks, the future

eyes and the venue.

INSTAGRAM

TWITTER

Thank you…