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AVONRoadmap To SuccessQ4 2021 TRAINING WORKBOOK

@avoninsider

@avoninsider

FOR 135 YEARS...our mission has beento help make life beautiful.

Supporting our Representatives toachieve their dreams and earn on theirown terms, contributing to causes thatimpact our community, and developinginnovative products that surprise anddelight are all a part of who we are.With the Avon family, you’ll find ourdoors are always open to everyone.

@AvonUSARepresentatives

WE

LC

OM

EHappy

xo,

PG 2A V O N C O N V E N T I O N 2 0 2 1

135!

@OfficialAvonRepresentativeSocialSelling

@AVON

TABLE OFcontents

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re:tune Lifestyle Habits

Shade Matching & Complexion Effective

Words from our founder David H. McConnell

Spa Level Skin Care

Q4 Holiday Planning

Leader's Perspective: Prioritizing

Social Media with Content Creators

Updated Avon Site Experience

The Power of You with Pegine Echevarria

A V O N C O N V E N T I O N 2 0 2 1PG 3

We know how busy life can get. But no matter how packed yourschedule becomes, it’s super important to take care of yourself—

inside and out.

re:tune spokesperson, Frances Largeman-Roth, offers nutritionaltips, ideas, and lifestyle habits to help you feel your best at every

age and life stage!

re:tuneLIFESTYLE HABITS TO FEEL YOUR

BEST AT EVERY LIFE STAGE

A V O N C O N V E N T I O N 2 0 2 1 PG 4

For optimal health at every age, which supplements should I take?

As a nutritionist, I always tell clients that good health starts with a balanced diet. The majority of thefoods we eat should come from the earth and include fruits, vegetables, whole grains and nuts andseeds. Lean protein and dairy also provide important nutrients.

Unfortunately, our busy lifestyles don’t always align with having a perfectly balanced diet and canmake it difficult to prepare healthy meals and snacks. That’s when supplements can be helpful inensuring we’re getting all the nutrients and support we need to feel our best. Avon’s re:tune DailyEssentials collection was created to help keep you healthy regardless of your age.

Daily Essentials Digestive Health: A healthy gut is key to feeling your best overall. This twice-dailyprobiotic contains two strains to help support the growth of good gut bacteria. No matter your age,taking care of your gut health is vital to feeling healthy.

Daily Essentials Bone Health: Bone health is always important for women, but after 50 ourcalcium needs increase (from 1000mg to 1200mg per day) to help stave off the effects of decreasedestrogen production. It can be tough to get that much from your diet, even when you’re eating therecommended three servings of dairy each day. This supplement combines calcium with vitamin D,to help with absorption, and helps to keep your bones in top shape.

Daily Essentials Vitamin C: Vitamin C is a potent antioxidant and is necessary for keeping ourimmune system strong. Eating a diet full of colorful fruits and vegetables is a great way to make sureyou’re getting enough Vitamin C, but if you smoke or if you don’t get enough fresh produce, you mayneed more than you’re getting from your diet. Daily Essentials vitamin C has 500mg of this importantnutrient to help keep you healthy.

Daily Essentials Eye Health: We may not think about how our diet impacts our vision, but thereare key nutrients that are necessary to keep our eyes healthy. You probably know that carrots aregood for your eyes, but it’s the vitamin A in them that provides the benefit. Vitamin A is also found inother orange-colored fruits and veggies, like mangoes, butternut squash and apricots. Lutein, anutrient with antioxidant properties, also helps to protect our eyes. Daily Essentials Eye Healthsupplement combines both nutrients into an easy-to-take softgel.

Daily Essentials Omega-3: Numerous studies have shown that omega-3 fatty acids are vital forour heart health. Fatty fish is the number-one source of this important nutrient, but most of us don’tget enough in our diet. Daily Essentials Omega-3 delivers 200mg of DHA and 300mg of EPA fattyacids, which combine to support a healthy heart.

Whatever your age, re:tune Daily Essentials is a good way to help your body get the key nutrients itneeds so you can feel your best even when your life is on overdrive.

Staying Well with Frances

PG 5 A V O N C O N V E N T I O N 2 0 2 1

B Y F R A N C E S L A R G E M A N - R O T H , R D N , N U T R I T I O N E X P E R T , A U T H O R A N D A V O N W E L L N E S S A M B A S S A D O R

https://www.avon.com/product/re-tune-daily-essentials-digestive-health-76521?rep=miralee

https://www.avon.com/product/re-tune-daily-essentials-bone-health-76522?rep=miralee

https://www.avon.com/product/re-tune-daily-essentials-vitamin-c-76523?rrec=true&rep=miralee

https://www.avon.com/product/re-tune-daily-essentials-eye-health-77143?rrec=true&rep=miralee

https://www.avon.com/product/re-tune-daily-essentials-omega-3-77144?rrec=true&rep=miralee

re:tune Lifestyle Habits Notes


MakeupSHADE MATCHING 101


Level up and become an expert in shade matching and complexion products!

Learn how to determine your undertone and best shade matchusing our color charts and an every day makeup routine, allwhile mastering our unique virtual AR shade matching tool.

PG #

Prime

Brows

ColorCorrect

Complexion

SET

Priming for your skin type is key to a long lasting makeup look. Thereare may types of primers (face & eye). Multi-benefit primers such as

Magix Prime- It helps control oil while smoothing texture. We have many finishes between MAGIX & VDL

to achieve a glow-y look all the way to a matte look. The outcome of your overall complexion will depend on how you Prep

& Prime, so make sure not to take any shortcuts!

Dark under eyes or redness? Use a high pigment corrector such asthe MAGIX Corrector to neutralize the area. This will make sure the

dark/red are covered when you conceal. Starting with this step gives time for the product to settle,

giving you a more smooth canvas for your foundation.TIP: For dark areas use peach/red,

for redness use greens & for sallowness use blues/violets.

When using a brush always apply your foundation from the centerof the face in a downward motion to lessen texture. After coveringand concealing, add your bronzer and blush to sculpt out the face.

TIP: Only apply extra foundation where needed. This will helpavoid the "cakey" look.

Set it and forget it,+ Finish to diminish!Using a setting powder will assist in locking your complexion intoplace. Whereas a finishing powder will help smooth your skin andget rid of texture. Don't forget to use your favorite setting spray

as the final touch for a longlasting look!

Makeup RoutineP R E P , P R I M E & S E T

PrepBefore applying any makeup to the skin it's super important to

establish a healthy skin routine. (See page 13). This will help all products, from skin to eyes and lips, apply more

smoothly to create a more flawless finish.1

2

3

4

5

Sculpting and defining the brow helps frame the face and makesit easier to notice areas to highlight or contour

TIP: Use a concealer and flat eye brush to help sculpt brow + hideany unwanted hairs for a precise shape!

6A V O N C O N V E N T I O N 2 0 2 1 PG 8

Determine your undertone: Check the back of your hand or inner wrist for your vein color.For purple or blue choose cool, for blue or green choose neutral, for green or olive,

choose warm or warm olive. If you’re unsure of your undertone, choose a neutral shadewithin your skin tone range from the chart below.

Find Your Cashmere Foundation Shade

PG 9

Virtual Try-On Tool


Go to Avonnow.comClick "Digital Catalog"Scroll down + click "Find yourshade match"Allow access to cameraScroll through to find the perfectmatchAdd to cart

Simple steps to to the perfectshade!

1.2.3.

4.5.

6.

Pro tip:

Use this tool with a cleansed clear faceto get the perfect match.

*Bathroom lighting works great forthe best results

Makeup Notes


If we stop and look over the pastand then into the future,

we can see that the possibilitiesare growing greater

and greater every day... that we have scarcely begun toreach the proper results from the

field we have before us.


David H. McConnell

Did you know Avon has rejuvenating products that mimic professional treatments?

Become a Skin Spa Specialist!

Learn about the ‘treatments’ we offer and how to provide the right solutions foryour customers by elevating the overall experience.

SkincareSPA LEVEL SKINCARE


Essence

Treat

Moisturize

Eye Cream

Lip

Prepare to repair! An essence includes a lot of great benefits for your skinand acts as a 'primer' in your routine. It helps the activeingredients in the rest of your products become more

effective, as well as providing weightless hydration to helprestore your skin's natural moisture balance.

Targeted treatments – often called serums – areconcentrated products that address a particular skin

concern, such as fine lines and wrinkles.TIP: If applying multiple serums, start with the thinnest

formula and build to thickest.

Moisturizers are multi-taskers: they maintain or replenishprecious moisture targeted to your skin's needs and can helpdeliver anti-aging benefits. Use a moisturizer with SPF duringthe day and use a richer, more nourishing formula at night.

Designed for the delicate eye area, eye products help addressspecific needs like dark circles and lines/wrinkles.

TIP: Use your 4th finger to gently tap product around your eyearea. Why your 4th? It’s your weakest finger and won’t pull on

the delicate skin around the eye.

Condition your lips to keep them looking youthful, butalso hydrated and to prep for any other lip products.

Skincare RoutineP R E P , T R E A T & M O I S T U R I Z E I N 6 E A S Y S T E P S

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Cleanse Skin accumulates oil and impurities throughout the day. Cleansing removes unwanted elements and prepares

your skin to receive other products.12

3

456


Skincare Concerns & CollectionsR E C O M M E N D T H E B E S T P R O D U C T B A S E D O N T H E N E E D

PG 15

Skincare Eye Creams + TreatmentsB E S T P R O D U C T T O H E L P T A R G E T T H E C O N C E R N

PG 16

Spa Level Skincare Notes


Create your 4th Quarter Roadmap with your DREAMS and GOALS as the destination.

HolidayPlanning


PG #W W W . Y O U R W E B S I T E H E R E . C O M

Holiday Sales in 2020

of Avon annual online sales happened in the 4th Quarter.

Compared to the rest of the year, youronline customer's orders in November &December were +9% higher.

Online customers added in average,1 to 2 more products to their online ordersin November & December .

of the adult population in the USA weredigital shoppers in 2020 (According toStatista figures). This number is projectedto grow even more in 2021.

PG 19

33%

A V O N C O N V E N T I O N 2 0 2 1

88%

Driving your Business

If you did not have any obstacles, what would you like to do?

How much earnings would it take to make your dream come true?

By when would you like to achieve your dream?

Which sales level would you like to achieve in 2021?

How much do you need to sell to achieve it?

Which incentives are you working on? How much do you need to sell to achieve them?


Your long term goals

PRP Levelrequired sales

Your Cycle toDate Sales

Your sales goal

$ 5,000 Premier$10,000 President's Club

$20,000 Honor Society

$ 35,000 Rose Circle$65,000 David H. McConnell

$110,000 Presidents Council $220,000 Inner Circle

Your short term goals

My Sales Goals

CAMPAIGN 20 CAMPAIGN 21 CAMPAIGN 22



TOTAL Q4 SALES


11/27/21Small Business DayInvite customers to

support you

21

4

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3

9/6/21Labor Day

Holiday Selling Seasonstarts here

10/31/21Halloween

Showcase your look &give lip balm treats

11/26/21Black Friday Share Avon'sspecial offers

11/29/21Cyber Monday

Share your Digital Catalog

7

01/01/22New Year - New You!

Focus on re:tune

12/25/21Christmas Day

Use your inventory aslast minute gifts

8

Important Dates to Remember

PG 22

Pro Tip: Manycustomers startshopping for theholidays in early

October.Don't wait!

Pro Tip:Personalized

messages lead tohigh transaction

rates

Pro Tip: WOW Color

Bundles are aperfect way to

transitioncustomers to Fall

makeup


11/25/21Thanksgiving

Give thanks to yourcustomers

Campaign 20S E P T E M B E R 1 S T - S E P T E M B E R 1 4 T H

Conversation Starters:

Listen to your customers, look for comments like:

Gift with Purchase: Buy a full size ISA KNOX LX NEWPLATINUM, get a try-it size FREE. Take advantage of the Business Builder Bundles.

"What more would you like to get from your skin care routine?" "What skin care concerns would you like your

routine to address?"

"My skin isn't like it was when I was younger" "I wish my skin was younger looking"

ISA KNOX LXNEW PLATINUM

CASHMERE EYESHADOW PALETTE, CASHMERE24HR CREAM EYELINER, GLIMMER LIP GLAZE, GLIMMER LIP PLUMPER

Topaze Cologne, back by popular demand! Let Topaze fans know and ask for their testimonialto share with new customers.

WHATS NEW 22 - WOW BUNDLEFall In Love with Color - $30 your cost - $50customer price ($140 value). Boost your customers' makeup routine with thesemust-haves! Selling statements: "Update your makeup routine with on-trend forms and shades" "Try Avon's bestsellers"

PG 23

BACK COVER


Selling Statements: Eyeshadow Palette: "Create looks from soft and subtle to sophisticated smoky or high glam" 24HR Cream Eyeliner: "24 hours wear and waterproof " Lip Plumper: "Visibly plump your lips" Lip Glaze: "Dimensional shine and instant moisture "

*Offers & prices are subject to change based on inventory availability.

Campaign 21S E P T E M B E R 1 5 T H - S E P T E M B E R 2 8 T H

AVON SENSESTarget your customers by their moods with thedifferent scents spa-inspired body care collections.Perfect door opener to other Avon categories.Suggest as gifts to:

Gift with Purchase: Get 2 Avon Senses HydratingShower Gel (in Blushing Cherry Blossom+ JuicyPomegranate & Mango) with any 3 Avon Sensespurchase.

Teachers College students Housewarming/host gifts

MISSION TRAVEL KITAn entire luxury skin routine - on the go!Kit allows them to try the full regimen. Ideal for customers that are starting off with 1Mission product.

BACK COVER OFFER

Avon All-Time Superstars: $30 customer price! Value of $170. Brochure only.Sell the value - Avon forever favoritesOpportunity to cross-sell into new categories for free

WHATS NEW C23 - WOW BUNDLES


BROCHURE - WOW BUNDLE

Buy one - get one free of the same item!One for home and one for on the go!

$30 your cost - $50 customer priceAll That Glitters" $140 value.Nourish Your Skin: $136 value.Selling Statements

"Everything you need for the Holiday season - including some sneak peeks!" "Nourish your skin from head to toes"


Campaign 22S E P T E M B E R 2 9 T H - O C T O B E R 1 2 T H

IKA KNOX LXNEW CLINICAL BOOSTERConversation Starters:

Use samples to target customers looking forimmediate effects. Try the product and share your personal testimonial.Gift with Purchase: Buy one full size Booster, getanother full size pairing for FREE. Buy 2 ClinicalProducts get full-size lash serum FREE.

"It's a skin care powerhouse booster with a high concentration of a single ingredient or two to target specific concerns" "Use it alone or save a step and Just mix a few drops into your serum or cream to give a boost to

your routine"

FMG CASHMERE 24 HOUR BROW POMADE Create bold well-defined brows with 24 hours ofwaterproof wear.Add on! Recommend to use together with The FaceShop Tattoo Station Proof Brow Pencil and the HI-Brow Sculpting Gel to perfect the look!

MAKEUP SALE, LIP EVENT & BACK COVERNew fmg, VDL and VDIVOV lip products that are onlyavailable for one campaign in the brochure!Create urgency with the can't miss, never seen beforeprices starting at $2.99, plus entire makeup store over50% off. Suggest different looks to every customer and presentas stocking stuffers and holiday gifts.

WHATS NEW C24 - WOW BUNDLEColor Bundle: $30 your cost, $50 customer price. Selling Statements

"Everything you need to get ready in 5" "VDL and popular makeup must haves"



Campaign 23O C T O B E R 1 3 T H - O C T O B E R 2 6 T H

FMG GLIMMER GLOW UP, GLIM UP MEGAPALETTE

At only $22, an all time customer's favorite, ourholiday Mega Palette makes the best gift of theseason.Turn this into your doorbuster offer to yourC24 holiday store.Help your customer build their Holiday list andfind gifts for each.Be the one stop shop for this Holidays withthemed boxed gifts, jewelry, fashion and newfragrances.

MISSION DISCOVERY SET OFFER

Free Mission Discovery Set with any full sizeMission Luxereve purchase.The Discovery Set includes 4 mini's - yourcustomers can try more mission products.

BACK COVER OFFERNEW Far Away Intense variations with a luxefeel that lasts - ideal Holiday gift for fragrancelovers.Lead to the Rub sample inside of the brochure.Gift with Purchase: FREE Far Away Beyond Intense Travel Spray with any Far AwayCollection Purchase.

WHATS NEW C25 - WOW BUNDLE


Night to Day Skincare Regimen: $30 your cost,$50 customer price, $191 value.Selling Statements

"Keep Skin Looking gorgeous 24/7".


Campaign 24O C T O B E R 2 7 T H - N O V E M B E R 9 T H

HOLIDAY HOME COLLECTION

Something for everyone: Leverage Holidaydecoration, giftables and fashion to find newcustomers.Conversation Starters:

Partner with Businesses to decorate their shop,lobby or waiting room.The season of giving: consider holding a fundraiser.

"How will you decorate your home this season?" "What is your favorite room to decorate during the holidays?" "How are you spending the holidays?"

"What are your Avon favorite products?"

HOLIDAY GIFTABLES

BACK COVER: FMG GLIMMER LINER COLLECTION


Suggest options depending on budget and likes: "Tell me more about your cousin's lifestyle?" "How much are you comfortable spending on your neighbor's gift?" "What age ranges are you preparing stockings for?"

GIFT WITH PURCHASE

FREE Try-it-size Anew Vitamin C Brightening with any2 Magix purchases from specific pages.FREE Try-it sizes of ISA KNOX PLATINUM DAY CREAM +ISA KNOX ULTIMATE DAY CREAM with any 2 skin carepurchases from specific pages.


Glimmer Eyeliner available in Cream & DiamondGlimmer Brow DefinerSelling statements: "Long-wearing retractable liners for eyes and brows" "Creamy, smooth formulas with all-day comfortable wear" "Makes for a great stocking stuffers"

Campaign 25N O V E M B E R 1 0 T H - N O V E M B E R 2 3 R D

HOLIDAY FASHION AND SLIPPERS

Conversation Starters:

Consider holding a "Slipper for Seniors" fundraisingcampaignCreate Momentum! Black Friday, Small BusinessSaturday, and Cyber Monday are coming soon!

"What is your family Christmas morning tradition?" "I have the coziest slippers and pajamas for you

and your family!"

BACK COVER SPECIAL GIFTSET

belif Holiday Magic of Glow set.This is a gift for anyone - suggest keeping one on hand for last minute gift needs.


SPECIAL OFFERS - GIFT WITH PURCHASEBuy any Farm RX skin care product and receive a Farm Rx Trial Kit FREE.Buy any 2 Anew Vitamin C (specific pages), get a re:tune Daily Essentials Vitamin C FREE.Buy Any Cashmere Face (specific pages) and get a full-size VDL Rosy Primer for FREE.Buy any 2 GLIMMER eye (specific pages) get a full-size VDL Eye Primer in Original FREE.Buy any Whitening Essentials Toothpaste, get Perioe Thera-White Dental WhiteningStrips FREE

Avon will contribute 15% of the sales price of Sparkling Grapefruit &Orange Blossom Shower Gel, Body Lotion, Body Mist, and Pink Hopefundraising products, up to $700,000 in 2021, to the American CancerSociety’s breast cancer programs and services. The American CancerSociety does not endorse any product or service.See brochure for full details.

THE SEASON OF GIVING


BACK COVER

Leading statements: "Even our Skin So Soft bath oil got dressed for the holidays and it is only $19.99!" "Decorate your bathroom with this special edition of the daily essentials"

Campaign 26N O V E M B E R 2 4 T H - D E C E M B E R 7 T H

ADDITIONAL GIFT WITH PURCHASE OFFERS

Buy 2 Unit Magix items and get The Face Shop 10Indulgent Moments Mask Set FREEBuy any 2 Unit Glimmer Eye items (specific pages,excludes Glimmersticks) and get GlimmerEyeshadow Quad Mega Palette FREE


Focus on last minutes gifts.Revisit holiday list with customers.

LAST HOLIDAY CAMPAIGN!

SPECIAL OFFER

Something for her: FREE Waterfall Chandelier Earrings with the purchase of any 2 Holiday products (specific + pages, hand creams and lip balms excluded).


MEZMERIZE ULTIMATE & MEZMERIZE PLATINUM

Gifts for him!Leading statements:

Lead to the Rub sample inside of the brochure

"Our most beguiling and hypnotic fragrance just got even more alluring" "Bold notes and precious ingredients for a

luxe feel that lasts"

Ask for referrals

Segment your target market andpersonalize your approach

Brand Yourself & Have a strongdigital presence

Be the Product Expert

Partner with complementarybusinesses

Network on social groups (bothdigital and traditional)

Find Business Opportunities(Events, Open House etc.)

Offer samples & promote theopportunity

Ways to get newcustomers....

Newcustomer

acquisition isan essentialskill to grow

yourbusiness.

FindingNewCustomers


New Customers ChallengeCheck a box each day that you add a new customer !!

WEEK MON

12

TUE WED THU FRI SAT SUN

PG 31

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135

GROW CUSTOMERS AND SALES

Convert Subscribers into Customers

CONVERT TO A CUSTOMER

BUILD RELATIONSHIP

ADD EMAIL ADDRESSES

PG 32

WARMTHEM UP

PERSONALIZE YOURAPPROACH


S O U R C E : D I A N N E H E R N A N D E Z

YOUR HOBBIES

Finding New Customers

OUTDOOR ACTIVITIES

LIFESTYLE INTERESTS STAGE OF LIFE

YOU'D LIKE TO LEARN ABOUT ...SPIRITUAL LIFE

J O I N S O C I A L M E D I A G R O U P S T H A T M A T C H Y O U R I N T E R E S T S


WHO I WANT TO HELP AND WHY

DEFINE YOUR PERFECT CUSTOMER

MALE / FEMALE / BOTH

SINGLE / MARRIED

AGE RANGE

DO THEY HAVE KIDS?

HOW MUCH MONEY DO THEY MAKE?

WHERE DO THEY WORK OR DO THEY WORK?

WHAT MOTIVATES THEM?

WHAT DO THEY STRUGGLE WITH/PAIN POINTS?

WHAT MAKES YOU UNIQUE? WHAT CAN YOU UNIQUELY OFFER TOYOUR CUSTOMER?

REACH YOUR CUSTOMER

WHAT SOCIAL MEDIA PLATFORMS DO THEY USE?

WHERE DO THEY HANG OUT, IN PERSON AND ONLINE?

WHAT ARE THEIR INTERESTS?

WHAT TYPES OF MARKETING DO THEY RESPOND TO THE BEST?

Who is your New Customer?


Finding New Customers Notes


Sell MoreProducts


Brand yourself as the one-stop shop

Use conversation starters andquestions to offer cross-category products

Create the habit to ask aboutdaily essentials needs

Go for the NO's!

Keep Adding to Cart...

Suggestive SellingW O R D S T O U S E & Q U E S T I O N S T O A S K

LEADING INTO SKIN CARE01 LEADING INTO COLOR02

LEADING INTO HOLIDAY 03 ADD-ON SALES ($5 AND UNDER)04


What are someconcerns you havewith your skin?

What is your currentskin care routine?

What more do youwant to get from yourskin care routine?

What makeup looksdo you like the most?

How often do youwear makeup?

What shades do youtypically like to use?

What part of yourhome do you lovedecorating the most?

Where are youspending theholidays?

Who is on yourHoliday list?

Who does thelaundry at yourhouse?

Which dailyessentials are yourunning low on?

How manystockings are youlooking to stuff?

Build the Sale

Great! Your customer just called

you with an order.

Now let's build the sale!

Congratulations on building your sale!

Keep using this strategywith every customer.

If they are open to engaging

Find out which category you want to upsell with by asking open-ended questions to find solutions to their needs.

What concerns do youhave with your skin ?

If they are not open toengaging:

Try another conversationstarter and continue to offer

samples & follow-up

PG 38

When was the last timeyou changed your

mascara?Who is on your list?

Skin Care Color Giftables

The sale is still not over. Continue the conversation with our $5 and under products!


Finding Products for your Customers


HOW TO KEEP THE MAIN THING - THE MAIN THING4th Quarter is the time to take your business to the next

level. Join us to hear several of our top Leaders share how tostay on track and keep your business focused to achieve your

goals!

A Leader'sPerspective


Takeaways from the TopLeslie Watson - Gold Leader, Honor SocietyStudy your Brochure on a daily basis - the more you learn, the more you earn!

Jennifer Wolsey - Gold Leader, Rose Circle You can achieve any Avon incentive. Develop a daily method of operation that anyrepresentative can follow, no matter what level!

Amy DeLine - Bronze Executive Leader, Honor SocietyThink of your Avon business as a garden. If you want yourbusiness to produce results, tend to it - water it, nurtureit, fertilize it, give it a bit more light. Watch your beautiful,fruitful garden grow!!

Where are you now?

Where are you going to be at the end of C26?


Leader's Perspective Notes


It's all about Staying Socially Savvy on your social mediaplatforms. Check out these ideas that will help you stayorganized and give you inspiration for posting on social.

SocialMedia


Content Creator Best Practices

"Don't just talk about it, BE about it! Find your 5 passions to share."

Natasha LightnerGold Leader, David H. McConnell

PG 44

"Do it scared! Educate yourself and be an authentic expert."

Emily StephensGold Leader, President's Club

"Find a song or theme that connects to who you really are."

Timothy Brown Bronze Leader, Rose Circle

"Use Analytics to track your highest engagement."

Micaela SerediukSilver Ambassador, President's Club


Social EngagementHow To Engage with your Social Media Followers

The key to a successful social media profile and the growth of followers is having engagement.Engagement can be defined as creating conversations, answering questions, and buildingcommunity on your social media platforms. Find different ways to get your customers toengage with you over direct messages, in comments, and groups the following ways:

Ask QuestionsPost pictures to your feed and ask questions in the caption. This will generate comments inthe comment section and cause other followers to engage as well. Examples of this could be;“comment your favorite Vitamin C product,” “What is your favorite fragrance scent?” “commentyour go-to summer product.” Accompany these questions with pictures that correspond.

Post Polls and SurveysHave polls and surveys on your Instagram story that make it easy for your followers to reactand respond in one click.

Post about the Avon ExperienceYou have so much content from amazing Avon events, with team members, and from beingpart of this great community. Post about it to social and have your followers wonder how youget to be part of such cool experiences. This might spark conversations about how youstarted your journey and Avon business.

PG 45

Post dailyBe engagingRespond to comments on various pagesStart social media interest groupsConnect with all customers and friendsShare your profileAsk for referralsAsk your customers to share and like your postJoin groupsFollow others who have shared interestsResearch current trends

How to Gain Followers


30 Day Social Challenge

Day 1POST A PRODUCT IMAGE

IN THE NATURALDAYLIGHT

Day 2POST A PICTURE OF YOUR

VANITY FULL OF AVONPRODUCTS!

Day 3POST ABOUT THE LATESTBUSINESS BUNDLE ON

YOUR FACEBOOKPAGE/GROUP

Day 4POST A BEFORE ANDAFTER USING YOURFAVORITE SKINCARE

PRODUCTS!

Day 5POST A SELFIE

Day 6UPLOAD A STORY TOYOUR INSTAGRAM

FEATURING A PRODUCT

Day 7POST A PICTURE OF YOU

AT CONVENTION ANDTALK ABOUT THE AVON

OPPORTUNITY

Day 8POST ABOUT THE DIGITALCATALOG TO SOCIAL AND

MENTION THE TRY ONTOOL

Day 9POST YOUR FAVORITE

HOME PRODUCT

Day 10CREATE A SKIN CARE

REGIME VIDEO

Day 12POST A TIKTOK OF YOUR

MAKEUP ROUTINE

Day 13TAKE A SHELFIE

SHOWCASING YOURFAVORITE AVON

PRODUCTS

Day 14FILM A "WHAT'S IN MY

BAG VIDEO"

Day 15POST ABOUT YOUR AVON

JOURNEY

Day 11POST A PICTURE OF YOURFAVORITE AVON FASHION

PIECE

Day 16ADD A POLL TO YOUR

INSTAGRAM STORIES TOENGAGE WITH YOUR

CUSTOMERS.

Day 17FILM A "GET READY WITH

ME"

Day 18POS T TO YOUR

FACEBOOK GROUP ANDASK YOUR CUSTOMERS

TO SHARE THEIRFAVORITE AVON

PRODUCT

Day 19POST THE NEWEST

FRAGRANCE LAUNCH TOSOCIAL

Day 20CREATE A HIGHLIGHTREEL ON INSTAGRAM

ABOUT AVON!

Day 21POST A PICTURE USING

THE TRY ON TOOL FROMTHE DIGITAL CATALOG

Day 22POST A TIKTOK USING ALL

OF OUR HOMEPRODUCTS

THROUGHOUT YOURHOME!

Day 23POST ABOUT THE MOST

RECENT MAKEUPLAUNCH

Day 24SHOW US YOUR DAY-TO-NIGHT AVON LOOK ON

SOCIAL

Day 25POST A PICTURE OF YOU

AND YOUR TEAM TOSOCIAL

Day 27START A NEW SOCIAL

MEDIA ACCOUNT

Day 28POST A PICTURE OF OUR

NEW HAIRCARE LINE

Day 29PROMOTE THE AVON LIVE

SHOPPING EVENT ONSOCIAL AND SHARE YOUR

LINK!

Day 30TAKE A VIDEO OF YOUR

FAVORITE SKINCAREITEMS AND TALK ABOUTWHY YOU LOVE THEM

Day 26CREATE A POST ON

CANVA TO PROMOTE ANEW PRODUCT LAUNCH


Social Media Notes


Our new Avon website for both Representatives and customers is coming soon!

This new digital destination will include an enhancedshopping experience for customers and better features and

functionality to help support your business.

Your NewWebsite


Steps to Take Now


Save This for Later!


The Powerof You


Be Powerful!Be You!

Make a positive impact!

Be grateful for the small pieces that make the big picture.

10things I amgrateful for

4.

1.

7.

10.

3.

6.

9.

2.

5.

8.


Affirmations for Personal GrowthAFFIRMATION #1


AFFIRMATION #2

AFFIRMATION #3

AFFIRMATION #4

AFFIRMATION #5

Share Your BlissList 10 people who probably don't know what you have

accomplished and commit to telling them.

NAME NOTES


Dear Me....


Love always,Me

The Power of You


Resources


Product 1 Pagers haveeverything you need to

know about our keyproducts. And you can

easily watch replays of livetrainings and download

PowerPoint presentations.

AVON U


Did you know that AVON U has lessons and resources to help grow and build yoursales?

Representatives who complete around 25 lessons in AVON U average +$157 more inmonthly sales compared with their sales before getting started in AVON U!

Lessons are organized byTopics, with our newest one

designed for NewRepresentatives.

A powerful SEARCH ENGINEto find content you are

interested in

Don't leave money on the table! If you have anAvon credit on your account, learn how to apply

it to your next order.

Begin your journey to become an AvonFragrance Expert with this first lesson of ourFragrance 101 series. At the conclusion, you'll

earn your Fragrance 101 badge!

Welcome to the first lesson in the Skin CareSpecialist series. When you complete the five

lessons, you'll have earned your Skin Care 101 badge.

AVON U courses to take now!

PG 59

Let's talk about makeup - and more importantly- why your customers love makeup! And when

you complete this series, you'll have your Makeup 101 badge.

Open your camera on yoursmartphone.Hold the camera up to the QR codeto scan. When the link displays on yourscreen, tap to be redirected tolesson in AVON U.

1.

2.

3.


Elastine SALON de Color

PG 60

Convention Reflections

Use your reflections above to set some goalsthat you can implement in the next 90 days.

GOALS GOING FORWARD ACTION STEPS FOR GOALS

What are your key takeaways from Convention?

What did you learn about yourself during these sessions?

How are you going to use these lessonsto positively impact your business?

What main area of your businesswill you focus your action on first?


avon . #, / . 4$22

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