avoiding the collaboration hangover
TRANSCRIPT
AVOIDING THE
COLLABORATION
hangover5 ways to make consumers
part-time employees of a company
By Anouk Willems
Hi! I’m Anouk
27 years old, living in Utrecht (NL).
Working as Research Innovation Manager
at InSites for 4 years, of which the last 2,5
years in our R&D team. Master degree in
Marketing.
Working for global brands like Unilever,
eBay and Heinz. On a mission to connect
brands with consumers to develop cool
stuff!
Besides working at InSites, I’m co-founder
of DIY community ‘Klustips’ (2009).
@AnoukW1
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CONSUMERS
GO BEHIND
THE scenes
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THEY BECOME
part-time EMPLOYEES
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5 CHALLENGES
OF
HAPPINESS
employee
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THE PARADOX
OF purpose
1.
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Know where to start
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Identify the objectives
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Challenge accepted?!
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We’re on a mission
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purpose
Clarify the goal(s)
of your community
for sustainable
use.
5 CHALLENGES
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THE
COLLABORATION
hangover
2.
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SOME ARE
MORE
THAN OTHERS
extreme
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Feedback is a painkiller
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Make impact tangible
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purpose impact
Be open in sharing
feedback and make
it tangible
5 CHALLENGES
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IS
THE NEW
NORMAL
Engage 3.
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HEY MISTER DJ!
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MIX IT
right
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Deep dive activities
48 hour activities
Bottom-up activities
NO SOUND
OF silence
Time
Inte
ns
ity
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ALSO SURPRISE THE
client
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purpose impact curious
Think playlist, not
checklist. The mix
keeps it engaging.
5 CHALLENGES
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THE COMMUNITY
IS yours or mine?
4.
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Making members a co-owner
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Bringing down the silos
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Install the Consumer
Ambassador Team
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purpose impact curious belonging
Make the community
co-owned for both
consumer and
company.
5 CHALLENGES
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IT’S NOT ABOUT
THE money…IS IT?
5.
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Beware of the goldrush effect+33%
*Results from motivation study among 763 members of 11 long-term communities
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The value of the community
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Make it a habit
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purpose impact curious belonging rewards
Prevent a gold rush.
Measure the value
and celebrate success
5 CHALLENGES
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3 takeaways
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linkedin.com/in/anoukwillems
@anoukw1
www.insites-consulting.com
Anouk WillemsResearch Innovation Manager