Learn how to avoid making any of these 3 mistakes and what to do instead

You only contact people to ask for business or to solicit the next sale

Contact people throughout the year - Commemorate occasions that your customers care about, like birthdays, or start date of working together

You only contact people when collecting payment

Surprise your clients with an invitation rather a bill or invoice. Host an appreciation event for your clients who gave the most referrals or who has the larger accounts

You only have a superficial professional relationship because you spend no time with your clients unless to transact business

Create a personal connection by knowing the person as well as their business. Ask yourself, "What do I know about the person behind the business?"

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Photo credits

Cold – Original Image courtesy of graur razvan ionut at FreeDigitalPhotos.net

Fireplace – Original Image courtesy of franky242 at FreeDigitalPhotos.net

Don’t Forget to Congratulate Others - Image courtesy of Apolonia at FreeDigitalPhotos.net

Champagne Celebration - Image courtesy of stockimages at FreeDigitalPhotos.net

Business Deal - Image courtesy of Apple's Eyes Studio at FreeDigitalPhotos.net