thinaire

thinaire

Wireless Multi-Channel Media to MobileDistribution Network

thinaireour position

• Media publishing and advertising network bridgeto mobile channels and payment transactions

media advertising mobile payments

thinairevertical supply chain

• Media Advertising and Distribution Networks

• Hardware Handset and Device Manufacturers

• Wireless WiFi, Satellite, Cable and Carrier Networks

• Mobile Media Content and Application Providers

• Promotional Licensing and Entertainment Media

• Stored Value, Pre-Paid, Loyalty and Gift Card

• Mobile m-Commerce Transaction Networks

• Retail Point-of-Sale (POS) Transaction Networks

thinaireecosystem

• Media Networks + Wireless + Online + Payments

MEDIA NETWORKS

BROADCAST

OUT OF HOME

PUBLISHING

MAGAZINE

NEWSPAPER

EVENT

RETAIL

ENTERTAINMENT

WIRELESS

AGGREGATOR SMS/PSMS/MMS WIRELESS CARRIER

SATELLITE NETWORK WiFi / WAN/LAN NETWORKS

MOBILE VIRTUAL NETWORK OPERATOR MVNO

ONLINE

CONTENT MANAGEMENT CMS AFFILIATE NETWORK

AD SERVER NETWORK SOCIAL NETWORK SITES / SNS

USER GENERATED CONTENT / UGC / UCC{PAYMENTS

NFC M COMMERCE OTA

RETAIL BANKING MERCHANT SERVICES

CREDIT DEBIT PRE PAID

BEHAVIORAL LOYALTY

TICKETS / TRANSPORTATION / ENTERTAINMENT

RETAIL PRODUCT/SVC DIGITAL MEDIA

thinaire

thinaireindustry action 2010

• AT&T, Verizon, T-Mobile, Discover Card, Barclays Joint Venture MercuryMasterCard’s stock dropped 3.6% on news of the Mercury JV (Bloomberg)

• 215.8 million wireless subscribers will be introduced to Mercury(based on combined carrier subscribers VZ, AT&T,T-Mob)

• $2.45 T, 82% of 2009 US card spending on Visa and MasterCard

• $70 Million in Obopay with venture stakeholder Nokia Money (Reuters)

• More than 40 B in annual interchange fees in the US migrating to mobile

• iTunes stored value for mobile transactions limits interchange fees

• Apple’s mobile pay vision cuts banks out of the picture, (American Banker 2010)

• Latest Patents show Apple has a clear business model for NFC-enable mobile payments(NFC World)

• Google $750 Million purchase of AdMob cleared by FTC (Bloomberg)

• Google mfr. HTC announces NFC enabled handset Q4

• Visa field tests Device Fidelity’s In2Pay microSD NFC reader (NFC World)

• Visa buys e-commerce provider CyberSource for $2 Billion (American Banker 2010)

• First Data service trials Tyfone’s SideTap microSD NFC reader (NFC World)

thinaireindustry polarization

Apple

PayPal

Mercury

Nokia MoneyObopay

VisaMasterCardAmEx

.mobi .merchant

dependence

ubiquity

Google

Device FidelityWireless DynamicsTyfone

GoMobo

Micros

Intuit

Vivotech

mFoundry Rfinity

AlienWestern Union

M-ComAffinity GSM-Via

Fundamo

ZoomPass

M-Pay

thinairemulti-channel network platformWireless signal encoding and embedding for multi-channel media:broadcast, magazine, out-of-home, newspaper, event, venue, kiosk

• multi-channel includes 87% $156 Bof ad spending to wirelessly enable (Zenith OptiMedia)

• Internet (Google, Double Click) representsjust 13% of ad spending

• clickable by mobile proximity and vicinity

• for media to mobile engagementexperiences, mobile transactions andresponse tracking

• driving mobile loyalty, m-commerceand multi-form payments

thinairethinaire technology

• Multi-channel media to mobile device Electronic Data Interchange (EDI)

• Near-field communications (NFC) handsets, e-readers, point-of-sale terminals

• Global System for Mobile (GSM) 13.56 MHz reader enabled consumer devices

• ISO standardized proximity (5 centimeters) and vicinity (5 meters) wireless

• ISCI commercial coding (Ad-ID) media asset standardization tracking

• uniform commercial code (UCC) now electronic product code (EPC) tracking

• mobile m-commerce, NFC merchant and point-of-sale (POS) retail transactions

Automated Mass Media Commerce, US Patent No. 7,739,150

Proprietary patented automated mass media commerce employs radio frequencyidentification (RFID) media signal encoding and embedding for:

thinairetransaction model

advertising mobile stored value network POS

1. RFID enabled advertising media network

2. media proximity and vicinity wireless transmission to consumer handhelds

3. optional stored value, loyalty, pre-paid and gift card transactions offered

4. wireless network, location based services (LBS) and m-commerce services

5. response tracking, media performance integrated with mobile payment transactions

thinairetransactional revenue model

• advertising and promotions drive mobile interaction, track response, initiate payments

• migrates consumer retail loyalty, promotion and redemption to mobile platforms

• aligned customer acquisition for stored value, pre-paid, gift transactions

• deliver multi-payment platforms: m-commerce, near-field proximity, mobile payments

• integrate media response, redemption, m-commerce with mobile point of sale transactions

advertiser promotion redemption payment

% $ placement % $ CPC /CPM % $ distribution % $ revenue share

Links ad media with smart phones driving mobile payment transactions

thinaireadvertising introduces m-payment

advertiser promotion redemption payment

transportation commuter pass m2m turnstile m-commerce

entertainment entertainment media wireless m-commerce

retailer loyalty closed loop POS POS NFC

package goods mfr. coupon POS POS NFC

electronics bundled offer wireless m-commerce

beverage rewards wireless vending m2m NFC

restaurant menu specials wireless POS m-commerce

1. Advertising embedded with a radio frequency signal drives NFC media to mobile interaction

2. Advertiser promotions are accessed from media and displayed on the mobile device

3. Redemption occurs between the mobile device and the designated payment platform

4. Consumers are introduced to mobile payment platforms, offers and options

5. Mobile purchase is tracked from advertising response

thinairerevenue by markets

• $3.6 T US retail point of sale (NRF)

• $1.42 T US entertainment and media

spending by 2014 (Veronis Suhler Stevenson)

• $183.2 B online, electronic and mail

order retail (US Census))

• $87 B gift card market 2009$63 B from closed loop in-store (Tower Group)

• $2.4 B mobile m-commerce2010 up from 1.9 B 2009 (ABI)

Point of sale is migrating to mobile NFC proximity payments as payments marketis fragmented by new payment product offers

thinaire• 402% mobile payment growth3 Year CAGR: point-of-sale 49% mobile payments 94% digital purchases 120% tickets 138%

mobile CAGR

NFC POS 49.19%

payments 94.8%

digital 120.3%

tickets 138.3%

TTL 402.59%

IE Market Research Corporation has announced the release of its new report, 3Q.2010 Global Mobile Payment Market Forecast, 2010 - 2014Mobile Payment - Advanced Technologies (NFC), Strategies And Future Of Remote & Proximity Payment In U.S

thinairesummary

• Most advertising media spending is offline

• RFID signal embedding connects offline advertising interactively on mobile devices

• Mobile payments include m-commerce, mobile apps and retail point-of-sale terminals

• Tickets and digital media are the fastest growing mobile payment categories

• Wireless and credit card banking services are converging on mobile

• Mobile loyalty and wireless financial services are fragmenting the payments market

• thinaire introduces advertising and media audiences to mobile payments

thinaire

• ad-venturemedia.com

• 415.419.7242

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