aviatorusa deck-5.9
TRANSCRIPT
MANTRAFunction, comfort, and style for people on the go.
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GO FURTHER.
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PROBLEMWearing your workout clothes when you’re
not exercising.
SOLUTIONAviator has the function of your activewear
and the style of your sportswear. 4
PURPOSETraditional sportswear brands just don’t cut it anymore
when it comes to our day to day lives. Aviator, is in the space between active wear and sportswear,
and will do so with a direct to consumer model. 5
- First to market, high end apparel brand, targeting travelers and people on the go.
- Aviator products fit in the market between sportswear and active wear.
- Healthy margins selling at a little more then wholesale, and giving great value to the customers.
- We have cut out the middleman and now have direct relationships with our customers.
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COMPETITIVE ADVANTAGE
APPAREL MARKET SIZEGLOBAL SPORTSWEAR MARKETGrew 7.5% last year to $244 Billion.
GLOBAL ACTIVEWEAR MARKET$33.7 Billion and growing 8% annually over the past 3 years
US SPORTSWEAR MARKET IS THE LARGEST$80 Billion
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U.S. APPAREL E-COM$73B$64B$56B$48B$41B$34B$28B
2010 2011 2012 2013 2014 2015 2016
COMPETITIVE LANDSCAPE
JAMES PERSE
SPLENDID LULULEMON
NIKE DRY FIT
UNDER ARMOR
FASHION FUNCTION
HIGH PRICE
LOW PRICE
BOTTOM FEEDERSLOW QUALITY
BOTTOM FEEDERSNO STYLE
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The style and luxury feel of these brands
The function of these brands
Aviator is a great value with a direct to consumer model.
www.aviatorusa.com
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FUNCTION / COMFORT / STYLE
FUNCTION STAYS IN STYLE AND DOESN’T GO ON SALE
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CUSTOMER ACQUISITIONS AND CONVERSIONSLAUNCHING NEW PRODUCTS ON KICKSTARTER
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- Shows proof of concept- Huge audience looking for new products and brands
- Pre-order the product- Collect data and convert to Aviator shoppers
OUR LATEST PRODUCTPERFORMANCE SHIRT FOR HIM / HER
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THE MOST ADVANCED NANOTECHNOLOGYStain Resistant / Moisture Wicking / Antimicrobial / Non Toxic
OUR PRODUCTS
FIRST CLASS HOODIECOST: $34
RETAIL: $138
RED EYE HOODIECOST: $28
RETAIL: $98
RED EYE HOODIECOST: $28
RETAIL: $98
FIRST CLASS HOODIECOST: $34
RETAIL: $138
GRAPHIC T-SHIRTSCOST: $9
RETAIL: $35
STRETCH JEANSCOST: $25
RETAIL: $98
FLIGHT CARGO PANTCOST: $33
RETAIL: $138
STRETCH JEANSCOST: $25
RETAIL: $98
Go2 LEGGING COST: $25RETAIL: $98
NONSTOP SHORTCOST: $25
RETAIL: $98 12
SALES PLATFORM
TRADITIONAL SALES MODEL
AVIATOR SALES MODEL
WHOLESALE x 2.5 = RETAIL(CONSUMER COST: $125)
WHOLESALE(example $50)
Welcome to Aviatorusa.com, the exclusive place
to buy Aviator products.
This platform adds value to our customers by cutting out
the middle man.
The Aviator website saves customers up to 60% off the traditional retail cost.
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TRADITIONALRETAIL=$$$$+TAX&SHIPPING
AVIATORCUSTOMER=$$INCLUDESSHIPPING
OURCOSTCOSTMORETOMAKEINTHEUSA,
BUTIT’SWORTHIT!
THEIRCOSTOUTSOURCEDISCHEAPERANDNOTASGOOD.
SALES PLATFORM WITH AN EXPERIENCE
THEY SAY “GREAT CONTENT AND GREAT PRODUCTS DRIVE TRAFFIC” Each product will feature an original short video highlighting the product in action as well as enhance the overall experience.
Mobile experienceComputer experience
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REAL STATISTICSEXAMPLE OF OUR EMAIL LIST COMPARED TO THE INDUSTRY
ADMIN ON OUR WEBSITE
FIRST CLASS HOODIEPROMOTION
Above are the results from our email marketing service, Mailchimp.
aviatorusa.comBACK-END
To the right, you will see the results from
The First Class Hoodie promotion.
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SALES GROWTH CHART
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Jun.2013
Jan.2014
Jun.2014
Jan.2015
1M
900K
800K
700K
600K
500K
400K
300k
200K
100K
Jun.2015
DEMOGRAPHICMen: 50%Women: 50%Domestic: 90%International: 10%Repeat Customers: 80%
PRODUCTSHoodies: $260KBottoms: $60KT-Shirts: $15K
INVESTOR PATH:
CURRENT PATH:
$1M INVESTMENT = 25% EQUITY
$350K buildout
- Operating expenses.- Create pop up experience.- Redesign www.aviatorusa.com to a truly unique platform.
$350K product
Inventory of our core products will deliver
$1.2-1.4 Million in sales.
$300K marketing
Include hiring a leading PR firm, as well as influencers in social media, and various customer acquisition costs.
TIME FRAME BY QUARTER Q1
- Production starts on our most popular products.
- Marketing begins with celebrity and media outreach.
- Conceptualize “pop-up” shops and target locations.
- Website is revamped with a cleaner look and with our new content features added.
- Late in this quarter we start selling new inventory and making money!
Q2- SELL SELL SELL
- Marketing plan is in full effect. First “Pop-up” Shop opens.
- New website is completely revamped with all new features.
- Phase two of production. This means producing additional styles and more of the best sellers. - We will also consider adding subscribtion based programs.
Q3 - SELL SELL SELL
- Pop up shops in different cities.
- Phase three of production. This means producing more top sellers from the first two quarters. Also produce new product samples for pre-order sales.
Q4 - SELL SELL SELL
- Marketing plan is in full effect.
- More live events building up fan base.
- Phase four of production. This means more top sellers from the first three quarters. Also produce production from pre-orders.
- Sales by the end of this quarter will total more then $1M
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RAISE: $1.1M in 2011Google Meta Description:Everlane: Modern Basics. Radical Transparency.https://www.everlane.com/We Sell Exclusively To You. In traditional retail, a designer shirt is marked up 8x by the time it reaches the customer. We do things differently.
PLUS- Lowest markup at 2x cost
- Lots of products
- No middleman
MINUS- Products are made all over the world
- Cheap fabrics and labor means poor quality
- Charges for shipping
- Lowest markup means lower margins
OTHER DIRECT TO CONSUMER MODELS vs AVIATOR
RAISE: $4.4M in 2014 ($6.4M Total)Google Meta Description:DSTLD Jeans | Luxe Denim from $65https://www.dstldjeans.com/DSTLD strips away excess, impurities, and retail go-betweens, offering men & women of style luxe premium denim & other high-caliber essentials
PLUS- Low markup at just over 2x cost
- Large selection of jean styles
- No middleman
- Free shipping and returns
MINUS- Jeans are made in Asia
- Fashion jeans don’t hold their value
- Low markup means lower margins.
ASK: $1MGoogle Meta Description:Aviator: Made in USA | Premium Travel Wear | No Middleman aviatorusa.com/Aviator is a contemporary travel brand that combines function, comfort, and style for people on the go. Backed by our guarantee. If it’s breaks, we will fix it for free. Free shipping and returns on all domestic orders.
PLUS- Low markups at 2.25x cost
- Premium fabric and construction
- Made in the USA
- Free shipping and returns
- No middleman
- Free repairs
- Doesn’t go out of style
- Doesn’t lose value
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THE AVIATOR TEAM
A well-respective creative leader who’s diverse skills have resulted in the consistent achievement of business goals and objectives. A seasoned professional with over 15 years experience backed by a strong track record that can perform a variety of roles. Colby has been an Art Director for Macy’s, wrote and sold a script, acted in studio films and national commercials, modeled for Ralph Lauren, and launched his own American heritage clothing line. In 2013, Colby successfully changes direction and launches Aviator, which is a contemporary travel sportswear brand. To do this, he turned to Kickstarter and successfully raised over $250,000. His new business model is to sell directly to the consumer where he can have larger margins and stronger customer relationships. This has proven to be a smarter way to grow the brand and business.
FOUNDER: COLBY KANEHometown: New York Education: University of Hartford Graduated: BFA
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A quirky engineer with strong business acumen constantly striving pursuehis goals. Craving to be a technology consultant soon, Nilay is currentlypursuing his Masters in Engineering Management at USC. In his free time, heloves to help business grow their online reach by providing search engineoptimization strategies, developing interactive web designs and increasingits customer engagement. He has been associated with over 5 differentstartups now and is on his way to soon be an entrepreneur himself - A True Trojan!
TECHNOLOGY CONSULTANT: NILAY MEHTAHometown: Los Angeles Education: University of Southern California Studies: MS 2016
TESTIMONIALS FROM OUR CUSTOMERS
“Received mine in Melbourne Australia yesterday. Absolutely love it!”- Peter Marshall, AUSTRALIA
“I just got my hoodie and it is awesome!! I wish I had ordered 2, one for me and one for my wife.”- Benjamin Nelson, Castle Rock CO, USA
“Love the product. And even more, this company knows how to take care of its customers. Will buy from these guys again. And did I mention the hoodie is awesome?”- Eric Roebuck, Shawnee, KS, USA
“Super soft and fluffy!! Fits me perfectly!! Loving it overall!”- LI Gao Shang, Singapore
“I was able to get an exchange on the tight fitting hoddie I originally received. The replacement arrived a few days ago, a lot faster than I was expecting. This hoodie is easily the most comfortable piece of clothing I have. I am completely blown away by everything.”
-Matthew Theroux, Canada
“Received mine last week. They appear to be expertly crafted.”- Joseph D’Angelo, Sandston, VA, USA“I‘m so excited to finally have my hoodie! I literally squealed when I put it on! It’s so comfortable, and I’m loving the three-way sleeves.
No more cold hands for me!”- Patricia Sanvictores Richland, WA, USA
“I am very impressed by this hoodie. Extremely soft materials, fits great with just enough stretch, all seams appears to be very meticulously sewn. I really like the thumb-holes, which will come in hand here in Indi- ana in the colder months, and the oversized
hood is fantastically executed--enough to make a Jedi master jealous. Thank you Colby and Aviator USA team, this hoodie is a home run!”
- Andrew Jacobs, Fort Wayne, IN, USA
“This hoodie is greatest travel tool ever! Now I can sleep on the plane and not have to be annoyed at the people who leave the windows up or the reading lamp on.”
-Alvin Wong, San Francisco, CA
“Received mine in Melbourne Australia yesterday. Absolutely love it!”-Peter Marshall, Australia
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