aviatech capabilities 06 10
TRANSCRIPT
CapabilitiesThanks for viewing our Capabilities presentation.
For more information on Aviatech contact:Jason KnillDirector, Business [email protected]
Our Approach: Holistic Interactive
Aviatech builds Interactive Vision and Strategy in a Full Service Integrated Agency atmosphere with the belief that NO Marketing Tactic Exists in a Vacuum. Our Strategies and Analytics drive results — Powerful Results. • Online Affiliate Lead Generation Management/Execution
• Website Development• SEM/SEO Departments• TV Commercial Production• Traditional Print/Outdoor• Radio Spots• Creative Services• Analytics • Full Service IT/Programming• B2B Strategy and execution• Promotions• Rich Media Development (Flash/Maya/Adobe Premier Competent)• Emmy Award Winning Video Production/Post Production• Email marketing/CRM platform development• Social Media Strategy and Execution• Media Strategy/Buying•
Our Clientele
ANALYTICS
ONLINE TRAFFIC
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It’s about generating the Right TRAFFIC and CONVERTING. PERIOD.
AD ORGANIC CRMSearchMobileNew Media ApplicationLocal Online DirectoryBannerEvents SponsorSocial MediaUnder Brand EmailNewsletter SponsorTV comm. ProductionRadioPrintLocal POS
ON .com SEOLink BuildingContent BuildingContent DistributionNew Media ApplicationSocial Media-Comm Mgmt.Video DistributionSWAGCause Marketing Partners
Exclusive Content-NatExclusive Offer-NatExclusive Offer-LocalExclusive Content-LocalFranchisee NewsletterReferral ClubRewards ClubFirst Time PartyCause-marketing Events
Current Client Campaigns
The Villa Group: Timeshare/Resort/Fractional
Challenge• 13 properties across Mexico• Timeshare / Resort / Partial Ownership specific campaigns• Several dozen vendors to manage• NO online expertise, focused ALL efforts traditionally
The Villa Group - Solution
As The Villa Group’s Agency of Record, Aviatech developed an integrated traditional campaign with interactive support in 2008 and then began shifting nearly all dollars Online in early 2009
Aviatech designed multiple campaigns including various types of media to cover The Villa Group resorts, timeshare and real estate objectives, integrating branding and direct response initiatives to drive consumers to the websites and generate conversions.
Spa related media
Spa related media
E-blastsE-blasts
PR PR
Pay Per ClickPay Per ClickOnline DisplayOnline Display
Social MediaSocial Media
E-newslettersE-newsletters
Travel Industry publications
Travel Industry publications
Online ContestsOnline Contests
The Villa Group – Solutions Continued
Results•Traffic to The Villa Group website reached numbers never achieved before• In 12 months, 200% increase resorts bookings• Significant conversion increase in ONLINE traffic• Elevation of brand’s emotional connection among the target consumers Better Results / Tighter
Budget
Lead Conversion: Testing Drives Results.
Testing Message & DesignWe complete ABC Online Media and Conversion Tests Regularly
Interactive Success
It’s about OPTIMIZATION & ANALYTICS
Pay-Per-Click: Campaign in Action
Step One: Fill in Zip or Call
Step Two: Call
Step Three: RESULTS
- Removal of the form fill on second page increased total leads compared to the form and phone number existing alone.
- Decreased CPL by over 100%
- Segmented spends based on location to give campaign local feel.
CRM Solutions: Complexity for Lower CPL
• Developed and Executed complex CRM Strategy based on communication paths geared to convert generated leads into Sales.
• Concept included over 6 different offers, 12 unique email creative layouts & 140 different nodes based on 5 unique paths to conversion.
Email is very complex, that is, if you want low Cost Per Leads
Social Media: Controlling The Debate
To CONTROL THE DEBATE, brands need to appropriately PARTICIPATE, SUPPORT, EXTEND, EMPOWER, and EMBRACE the conversation taking place in social media.
The Beginning: To effect a brand’s success and growth, it’s necessary to mobilize key audience opinions and CONTROL THE DEBATE in the sectors critical to your goals. Begin by LISTENING.
Addressing and Engaging in social media is now key to any brand attempting to control the debate for its products or services.
Why? Because at the end of information that comes to us from someone we relate to. the day it is human nature to follow and trust opinion, influence, commentary, or
•Lead Generation: Analytics + Custom reporting
Aviatech builds custom reporting dashboards to enable our analytics teams to guide media buying, decision making and business growth.
Lead Generation Strategy: Landing Pages
Apply the KISS rule & add in Rich Media or Content Incentives
Example: Content-Rich White Papers
Lead Generation Strategy: Online Coupon
Holiday Coupon Campaign: Over 3,000 Online Coupons printed through Banner Ads & PPC Marketing Strategies yielding an ad cost per coupon at less than $10.
Lead Generation Strategy: Video and PromotionsFull Production of Video with Targeted TV & Online Distribution Services
Lead Generation Strategy: Technology Integration
Implementation for Best Practice Lead Management- FranConnect- Emax- Sales Force
Development for Online Content Management Systems- Open Source- .NET programming solutions
Localized Franchisee Integration & Campaign Monitoring
- Franchisee Intranet Setup and Support
Full Service Web Development and New Media Application
Thanks for viewing our Capabilities Presentation.
For more information on Aviatech contact:Jason KnillDirector, Business [email protected]