avi chai academy foundations webinar2012
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THE FOUNDATIONS OF
SOCIAL MEDIA
FOR JEWISH DAY SCHOOLS
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JDS Social Media Academy
20 Schools selected for intensive Academy experience
10 Webinars open to all day school representatives
Facebook and Twitter conversations
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https://www.facebook.com/groups/jdssocialmedia/
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Tweeting? Use
#JDSacademy
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Traditional Mindset: Hub & Spokes
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Network Mindset
“connect and collaborate” rather than “command and control”
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Characteristics of Social Media
• Participatory: It blurs the line between producer and consumer, media and audience.
• Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth & strength of communities around a particular shared interest.
• Connected: Thrives on being connected, rather than being territorial and proprietary.
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Attention EconomyBe SocialAdd ValueBe RealStrengthen the Network
5 New Rules of the Game
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#1 THIS IS AN ATTENTION ECONOMY
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#2 ListenAnd…
Temple Israel, Memphis Facebook Page
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… Be Social
Temple Israel, Memphis Facebook Page
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#3:
ADD
VALUE
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Social Content is Social Capital
• Social Capital is the value of connections between and among nodes in social networks.
• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
• 12:1 ratio of adding value.
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Your Unique Value
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#4: BE REAL
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Voice: Sixth & I Synagogue in DC
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Make it
Personal
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#5: Work To Improve The Health of the Network
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Fortress: Insiders in, Outsiders out
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Sponges: Transparency & Constant Flow In and Out
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Families,
and parenting,
are changing.
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John Fitch’s Steam Engine
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John Fitch’s Steam Engine
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IT’S NOT ABOUT TECHNOLOGY
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October 25, 2-3pm ET: Foundations of Social MediaNovember 6, 2-3pm ET: Maturing Your Facebook UseNovember 20, 2-3pm ET: Social Media Policies and GuidelinesDecember 11, 2-3pm ET: Social Media MetricsDecember 19, 1-2pm ET: Content Generation and CurationJanuary 8, 2-3pm ET: Social FundraisingJanuary 22, 1-2pm ET: Using Photos and Video EffectivelyMarch 5, 2-3pm ET: Brandraising Through Social MediaMarch 20, 2-3pm ET: Integrating Web, Email & Social MediaApril 17, 1-2pm ET: Evaluating Shiny Objects
UPCOMING WEBINARS
MARK YOUR CALENDAR!
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THIS EXPERIENCE
• Stay nimble – change is the name of the game. Experiment and refine. Repeat.
• Know your goals so you can use social media to achieve them, and know if you’re succeeding.
• Address your whole culture, not just marketing & communications.
• Share Share Share!