avg dd7 executive report
TRANSCRIPT
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AVG DIGITAL DIARIES SEVEN - EXECUTIVE SUMMARY
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Most of us feel that social media has eroded privacy at work. In the five English speaking countries (UK, US, Australia, Canada,New Zealand), over 6/10 feel that the use of social networks has eroded their privacy, with 64% in the US and UK thinking this.
Over 1/4 of workers have felt pressured into accepting a social media friend request from a colleague. This includes 34% in Italy,30% in Spain and 28% in the US and UK.
15% of US workers have been insulted electronically by a co-worker. 1/10 US workers have also been the target of unwantedromantic advances online by a colleague - compared to only 4% in France
Cyber-bullying is least common in smaller companies - only 7% of workers in small (less than 100 staff) companies have had rumourscirculated about them online, compared to 12% of workers in companies with 1000-10,000 employees. Workers in small companiesare also the least likely to have been the target of unwanted romantic advances online.
Most UK and Australian companies now have anti-bullying policies covering cyber-bullying. In comparison, only 1/5 Frenchcompanies have this.
Despite the results showing that cyber-bullying is less common in small companies, only 1/4 have anti-bullying policies coveringcyber-bullying. By contrast, most companies with more than 10,000 employees do.
While 6/10 UK and US employees agree that their bosses are responsible for their personal social media use at work, only 1/4German workers feel the same.
13% of US workers have experienced a manager using information from a social network against them or a colleague
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AVG Digital Diaries - Top line results
1 - Are you aware of your company's policy regarding cyber-bullying in the workplace? By country
All UK US Australia NewZealand
Canada France Germany Italy Spain CzechRepublic
Company hascomprehensivepoliciesincluding cyber-bullying
Cyber-bullyingisn't covered
Don't know
37% 51% 44% 57% 39% 41% 20% 23% 30% 41% 23%
25% 14% 20% 13% 20% 23% 31% 42% 33% 21% 30%
38% 36% 37% 30% 41% 36% 48% 35% 37% 38% 47%
Key finding: Most UK and Australian companies now have anti-bullying policies covering cyber-bullying. In comparison, only 1/5
French companies do.
Are you aware of your company's policy regarding cyber-bullying in the workplace? By company size
All 1 to 99 100 to 249 250 to 499 500 to 999 1,000 to2,499
2,500 to9,999
10,000 to24,999
25,000 to49,999
50,000+
Company hascomprehensivepolicies includingcyber-bullying
Cyber-bullyingisn't covered
Don't know
37% 25% 36% 39% 47% 45% 45% 51% 56% 49%
25% 37% 27% 27% 20% 17% 18% 10% 7% 15%
38% 38% 37% 34% 33% 38% 36% 39% 37% 36%
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Key finding: Only 1/4 of small companies have anti-bullying policies covering cyber-bullying. By contrast, most companies with morethan 10,000 employees do.
2 - Do you think your company is responsible for the online behaviour of employees during work hours if they are using theirpersonal social media account(s)? By country
All UK US Australia NewZealand
Canada France Germany Italy Spain CzechRepublic
Yes
No
50% 60% 61% 53% 51% 63% 44% 27% 53% 48% 37%
50% 40% 39% 47% 49% 37% 56% 73% 47% 52% 63%
Key finding: While 6/10 UK and US employees agree that their bosses are responsible for their personal social media use at work,
only 1/4 German workers feel the same.
Do you think your company is responsible for the online behaviour of employees during work hours if they are using theirpersonal social media account(s)? By company size
All 1 to 99 100 to 249 250 to 499 500 to 999 1,000 to2,499
2,500 to9,999
10,000 to24,999
25,000 to49,999
50,000+
Yes
No
50% 44% 54% 48% 53% 55% 57% 50% 51% 52%
50% 56% 46% 52% 47% 45% 43% 50% 49% 48%
Key finding: Workers in larger organisations are more likely to agree that their bosses are responsible for they use social media atwork.
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3 - Do you think your company is responsible for online behaviour of employees outside of work hours if they are using theirpersonal social media account(s)? By country
All UK US Australia NewZealand
Canada France Germany Italy Spain CzechRepublic
Yes
No
16% 18% 19% 16% 9% 20% 22% 11% 19% 16% 11%
84% 82% 81% 84% 91% 80% 78% 89% 81% 84% 89%
Key finding: More than 8/10 workers dont feel their boss is responsible for how they use their personal social media accountsoutside work.
Do you think your company is responsible for online behaviour of employees outside of work hours if they are using theirpersonal social media account(s)? By company size
All 1 to 99 100 to 249 250 to 499 500 to 999 1,000 to2,499
2,500 to9,999
10,000 to24,999
25,000 to49,999
50,000+
Yes
No
16% 12% 20% 19% 14% 18% 19% 20% 20% 17%
84% 88% 80% 81% 86% 82% 81% 80% 80% 83%
Key finding: Workers in larger organisations are more likely to accept that their bosses have some degree of responsibility for howthey use social media outside work.
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4 - Which of the following do you consider cyber-bullying? By country
All UK US Australia NewZealand
Canada France Germany Italy Spain CzechRepublic
Criticising a colleague behindtheir back using digital
communications such as email,instant messaging, social mediaor SMS
Posting negative commentsonline about a colleague'sappearance in work eventphotos posted on a social mediasite
Making fun of a work colleaguewho misbehaved at a non-workevent, using digitalcommunications
Sending unpleasant ordefamatory remarks to or abouta colleague using digitalcommunications
69% 73% 73% 85% 80% 78% 63% 67% 54% 63% 56%
79% 88% 83% 89% 90% 87% 74% 79% 59% 68% 69%
66% 63% 66% 76% 70% 75% 60% 70% 50% 64% 60%
82% 93% 85% 91% 93% 88% 74% 80% 72% 81% 65%
Key finding: There is broad agreement that any type of aggressive behaviour online is cyber-bullying.
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Which of the following do you consider cyber-bullying? By company size
All 1 to 99 100 to249
250 to499
500 to999
1,000to2,499
2,500to9,999
10,000to24,999
25,000to49,999
50,000+
Criticising a colleague behind their back usingdigital communications such as email, instantmessaging, social media or SMS
Posting negative comments online about acolleague's appearance in work event photosposted on a social media site
Making fun of a work colleague whomisbehaved at a non-work event, using digitalcommunications
Sending unpleasant or defamatory remarks to
or about a colleague using digitalcommunications
69% 66% 69% 67% 70% 70% 75% 73% 67% 69%
79% 77% 76% 77% 83% 82% 83% 81% 77% 78%
66% 64% 61% 66% 68% 65% 73% 66% 64% 63%
82% 80% 80% 77% 84% 84% 87% 85% 85% 86%
Key finding: There is broad agreement that any type of aggressive behaviour online is cyber-bullying.
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5 - Have you ever experienced the following in the workplace? By country
All UK US Austral ia NewZealand
Canada France Germany
Italy Spain CzechRepublic
Been insulted by a colleague using digitalcommunications such as email, instant
messaging, social media or SMS
Discovered secret discussions about youbetween colleagues using digitalcommunications
Rumours about you have been circulated in theoffice using digital communications
Been the target of unwanted romanticadvances using digital communications
9% 10% 15% 10% 11% 9% 6% 9% 5% 5% 9%
10% 8% 11% 8% 10% 13% 9% 14% 7% 9% 10%
8% 8% 14% 10% 9% 8% 8% 7% 5% 6% 7%
6% 7% 10% 7% 4% 5% 4% 7% 8% 6% 5%
Key finding: 15% of US workers have been insulted electronically by a co-worker. 1/10 US workers have also been the target ofunwanted romantic advances online by a colleague - compared to only 4% in France
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Have you ever experienced the following in the workplace? By company size
All 1 to 99 100 to249
250 to499
500 to999
1,000to2,499
2,500to9,999
10,000to24,999
24,999to50,000
50,000+
Been insulted by a colleague using digital
communications such as email, instantmessaging, social media or SMS
Discovered secret discussions about youbetween colleagues using digitalcommunications
Rumours about you have been circulatedin the office using digital communications
Been the target of unwanted romanticadvances using digital communications
9% 8% 10% 8% 12% 13% 10% 7% 9% 9%
10% 8% 11% 8% 16% 10% 13% 13% 8% 8%
8% 7% 8% 8% 11% 12% 12% 8% 10% 10%
6% 4% 7% 9% 10% 9% 10% 7% 7% 7%
Key finding: Cyber-bullying is less common in smaller companies - only 7% of workers in small (less than 100 staff) companies havehad rumours circulated about them online, compared to 12% of workers in companies with 1000-10,000 employees. Workers in smallcompanies are also the least likely to have been the target of unwanted romantic advances online.
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6 - What action would you take if you felt a colleague had bullied you via digital communication? By country
All UK US Australia NewZealand
Canada France Germany Italy Spain CzechRepublic
Confront colleague directly using digitalcommunications
Confront colleague in person in theworkplace
Confront colleague in person outside of theworkplace
Discuss with other colleagues using digitalcommunications
Discuss with other colleagues in theworkplace
Discuss with colleagues outside theworkplace
Bring it up with a manager / HRrepresentative
Take a sick day
11% 9% 12% 8% 11% 11% 14% 14% 11% 8% 11%
51% 47% 44% 51% 54% 47% 56% 65% 52% 38% 54%
20% 12% 20% 11% 13% 19% 25% 26% 34% 21% 22%
5% 6% 7% 3% 7% 6% 4% 5% 5% 5% 4%
23% 23% 19% 21% 27% 20% 29% 33% 20% 16% 23%
12% 12% 9% 11% 12% 10% 18% 15% 13% 12% 11%
58% 69% 61% 66% 70% 65% 55% 53% 39% 63% 41%
4% 2% 6% 6% 5% 2% 6% 4% 4% 2% 2%
Key finding: 1/5 workers would discuss an instance of cyber-bullying with fellow workers, most would bring it up with an HRrepresentative or manager. German workers are the most likely (65%) to confront the colleague who is bullying them in person
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What action would you take if you felt a colleague had bullied you via digital communication? By company size
All 1 to 99 100 to249
250 to499
500 to999
1,000to2,499
2,500to9,999
10,000to24,999
25,000to49,999
50,000+
Confront colleague directly using digital
communications
Confront colleague in person in theworkplace
Confront colleague in person outside of theworkplace
Discuss with other colleagues using digitalcommunications
Discuss with other colleagues in theworkplace
Discuss with colleagues outside theworkplace
Bring it up with a manager / HRrepresentative
Take a sick day
11% 10% 12% 12% 12% 11% 14% 14% 12% 8%
51% 54% 51% 48% 54% 49% 50% 45% 49% 53%
20% 22% 20% 22% 17% 20% 19% 16% 21% 20%
5% 4% 4% 5% 7% 7% 6% 7% 8% 5%
23% 23% 24% 23% 27% 26% 23% 25% 29% 20%
12% 12% 14% 12% 11% 16% 12% 13% 8% 13%
58% 53% 57% 54% 55% 64% 66% 72% 63% 60%
4% 4% 2% 2% 3% 2% 2% 4% 2% 7%
Key finding: A majority of workers in every size of company would bring up cyber-bullying with their manager, with workers in largercompanies more likely to do so.
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7 - Have you ever been embarrassed by photos or videos taken at a work event and uploaded onto social media? By country
All UK US Australia NewZealand
Canada France Germany Italy Spain CzechRepublic
Yes
No
11% 14% 10% 10% 9% 10% 8% 5% 11% 19% 12%
89% 86% 90% 90% 91% 90% 92% 95% 89% 81% 88%
Key finding: 14% of UK and 19% of Spanish workers have been embarrassed by photos and videos taken at a work event and uploadedonto social media.
Have you ever been embarrassed by photos or videos taken at a work event and uploaded onto social media? By company size
All 1 to 99 100 to 249 250 to 499 500 to 999 1,000 to
2,499
2,500 to
9,999
10,000 to
24,999
25,000 to
49,999
50,000+
Yes
No
11% 9% 14% 13% 15% 12% 13% 11% 10% 7%
89% 91% 86% 87% 85% 88% 87% 89% 90% 93%
Key finding: Workers in smaller companies are less likely to have been embarrassed by work event videos and photos posted online
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8 - Has a manager ever used information against you or a colleague found on a social media site? By country
All UK US Australia NewZealand
Canada France Germany Italy Spain CzechRepublic
Yes
No
9% 9% 13% 8% 9% 9% 9% 5% 8% 9% 12%
91% 91% 87% 92% 91% 91% 91% 95% 92% 91% 88%
Key finding: 13% of US workers have experienced a manager using information from a social network against them or a colleague.
Has a manager ever used information against you or a colleague found on a social media site? By company size
All 1 to 99 100 to 249 250 to 499 500 to 999 1,000 to2,499
2,500 to9,999
10,000 to24,999
25,000 to49,999
50,000+
Yes
No
9% 7% 11% 8% 11% 11% 13% 11% 8% 6%
91% 93% 89% 92% 89% 89% 87% 89% 92% 94%
Key finding: Workers in small companies are least likely to have information from social media used against them.
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9 - Would you say social media has eroded privacy in the workplace? By country
All UK US Australia NewZealand
Canada France Germany Italy Spain CzechRepublic
Yes
No
53% 64% 64% 62% 60% 61% 45% 38% 42% 53% 36%
47% 36% 36% 38% 39% 40% 55% 62% 58% 47% 64%
Key finding: Across all ten countries, most workers feel that social media has eroded privacy at work. In the five English speakingcountries (UK, US, Australia, Canada, New Zealand), over 6/10 feel that the use of social networks has eroded their privacy, with 64%in the US and UK thinking this.
Would you say social media has eroded privacy in the workplace? By company size
All 1 to 99 100 to249
250 to499
500 to999
1,000 to2,499
2,500 to9,999
10,000to24,999
25,000to49,999
50,000+
Yes
No
53% 50% 52% 56% 53% 57% 55% 59% 52% 53%
47% 50% 48% 44% 47% 43% 45% 41% 48% 47%
Key finding: Workers in smaller companies are least likely to feel that social media has eroded workplace privacy. 55%+ of workersin companies with 1,000 - 10,000 employees however feel this way.
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Action taken by those agreeing that social media has eroded privacy at work. By country
All UK US Australia
NewZealand
Canada
France
Germany
Italy Spain CzechRepublic
Respondents more careful aboutwhat they post
Respondents limit posting on thesocial network that caused privacyconcerns at work
Respondents avoid posting on thesocial network that caused privacyconcerns at work
53% 53% 54% 52% 58% 58% 29% 49% 59% 53% 59%
23% 18% 23% 25% 22% 19% 31% 13% 21% 35% 21%
24% 29% 22% 23% 19% 23% 40% 37% 21% 12% 20%
Action taken by those agreeing that social media has eroded privacy at work. By company size
All 1 to99
100 to249
250 to499
500 to999
1,000to2,499
2,500to9,999
10,000 to24,999
25,000 to49,999
50,000+
Respondents more careful aboutwhat they post
Respondents limit posting on thesocial network that caused privacyconcerns at work
Respondents avoid posting on the
social network that caused privacyconcerns at work
53% 53% 60% 57% 54% 51% 53% 55% 68% 43%
23% 23% 20% 23% 25% 25% 22% 27% 13% 25%
24% 24% 20% 21% 21% 24% 25% 19% 19% 33%
Key finding: 1/4 of workers who feel social media has eroded their privacy at work now avoid posting on the social network thatcaused the privacy concerns. Over half are now more careful.
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10 - Have you ever accepted a colleague's social media request even though you didn't want to? By country
All UK US Australia NewZealand
Canada France Germany Italy Spain CzechRepublic
Yes
No
27% 28% 28% 26% 27% 24% 23% 24% 34% 30% 23%
73% 72% 72% 74% 73% 76% 77% 76% 66% 70% 77%
Have you ever accepted a colleague's social media request even though you didn't want to? By company size
All 1 to 99 100 to249
250 to499
500 to999
1,000 to2,499
2,500 to9,999
10,000to24,999
25,000to49,999
50,000+
Yes
No
27% 24% 33% 29% 32% 30% 28% 26% 31% 23%
73% 76% 67% 71% 68% 70% 72% 74% 69% 77%
Key finding: Over 1/4 workers have felt pressured into accepting a social media friend request from a colleague. This includes 34%in Italy, 30% in Spain and 28% in the US and UK