avatars in the working environment
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Avatars in the Working Environment
Avatar - Definition• There are many
definitions of the word avatar:– An Avatar is Divinity
taking a human form. – Avatar is a character that
you can personalize and use when interacting with friends online, creating your own unique persona.
Important• Thousands of real-world
employees are beginning to use avatars as part of their regular jobs.
• There are many companies that have been using Avatars to deal with customers and internal matters:– IBM, Accenture, Cisco, State
Farm, Intel, BP and Wells Fargo.
Avatar – Main Activities• Employees are logging into
virtual worlds and use avatars to:– Brainstorm with colleagues, – Recruit employees, – Sell to customers, – Attend leadership training, – Manage programs, direct
operation centers, – And collaborate with company
groups around the world.
Avatar - 2011
• The Gartner Group predicts that 80% of us will use an avatar at work by the end of 2011.
Avatar – Benefits• They're practical:
– It's easier, cheaper, greener, and healthier to meet people in a virtual world than it is to fly, drive and host a live meeting where people meet face to face.
– Document sharing and all forms of AV as well as tracking methods, create a richer, more interesting environment with contextual clues about who's interested and who's paying attention.
Avatar – Benefits• You can do things with
avatars that you can't do in the real world:– You can customize your
avatar by picking your appearance, role, personality, size, gender and race; you can have total control over its movements.
– Puppeteering an avatar is a whole lot of fun.
Avatar – Benefits
• People become more interested:– As a result of this
intensity, avatars create the emotional and social connections necessary for the most valuable business conversations.
Avatar – Problems
• Using Avatars can offer some problems since it creates an imaginary world with characters that don't exist.
• It can develop an Internet Addiction Disorder with a major impact on our mental health (obsession).
Avatar – Problems• It can interfere in our everyday
life and decision-making when facing the real world.
• It can give up or reduce important family, social, occupational, or recreational activities in duration because the user can get out of his imaginary and fun world.
• Feeling of incapacity to deal with real life problems.
Avatar – Conclusion
• The sense of engagement that avatars can create will be valuable as companies seek new ways to design work that is compelling and purposeful.
• Avatars generate a kind of fun that isn't the opposite of work — it's a reason that people will engage their work.
Avatar – Conclusion
• But we need to be always aware of the many differences between Neverland and our Real World.
Lico Reis Consultoria & Línguas
Roberto Lico Reis
E-books: www.migre.me/oQ5Linkedin: www.migre.me/1d9r
Twitter: @licoreis