avatars, audiences and interactive television
Embed Size (px)
DESCRIPTION
This presentation for PCA 2013 examines how virtual world television producers who utilize the online world Second Life have constructed their virtual spaces to become places of interactive television with programming that exemplifies access, social and content interactivities. The analysis considers how the producers and their shows’ viewers are both users of the virtual world, but are able to become something more when using the virtual world as a technology to supplant traditional television technology by providing for truly interactive television experiences.TRANSCRIPT
Avatars, Audiences and Interactive Television: Television productions in Second Life exemplifying the possibilities
of interactive television
CarrieLynn D. ReinhardDominican University
Pooky AmsterdamPookyMedia
Interactive Television (iTV)
• History of iTVo Winky Dink and You (1953)o Technologies to increase
interactivity• Developed for TV sets• Appropriated for TV
broadcasting
• Intentionso Empower to control TV useo Impact delivery platform or
content
• Best matched with Interneto Inherent interactivity = best fit
Three Types of Interactivity
• Content control
• Content sharing
• Content editing
Access interactivity
Social interactivity
Content interactivity
Synchronous
Asynchronous
Virtual World Television• Virtual World Television (VWTV)
o Multiple users coordinating synchronouslyo Multi-part fictional, non-fictionalo Live streamed or post-production
• Importance of projecto Second Life users become television producerso Producing iTV, to various degrees
simultaneously:• Access interactivity• Social interactivity• Content interactivity
VWTV Project• Project’s participants
o 54 television series produced in-worldo Interviewed 23 producers of 39 series
• Project’s interviews focused on:o Entering Second Life and creating their serieso Ideas series' design and audience’s role o What challenged by and learned abouto How helped and hindered during productiono How see VWTV relate to traditional TVo How see VWTV’s future
Three Types of Programming
1. Live studio audience encouraged to
participate
2. Live studio audience not encouraged to
participate
3. No live studio audience
Access Interactivity• Networks serve as collective
agencies• Exhibition in-world and online
o Specialized in-world add-onso In-world exhibition areaso Online video sharing platformso Specialized website hosting
• Recording & viewing optionso Live but recorded for archivalo Recorded, post-production, for archival
Social Interactivity• Text channels for synchronous communication
o Chatbridges: Constructive cacophonyo Encourage audience discussion during production
Content Interactivity• Chatbridge
communicationo Content
progression: suggestions impact content
• De facto crew memberso Glitch checkingo Performance as
participation
Discussion• Remediates access and social interactivities
of traditional TVo Timeshiftingo Social TV
• Remediates TV formats promoting content interactivityo AudienceParticipanto “Lucky Viewer” responsiveness
• True content interactivity in ability to enter production processo UserProducero AudienceCrew
Conclusion• Virtual world: social medium, user-
generatedo Television channel: access interactivityo Virtual living room: social interactivityo Television studio: content interactivity
Access Interactivi
ty
Social Interactiv
ity
Content Interactiv
ity
Virtual World Technology
Thank You For Listening…
Visit www.playingwithresearch.com
for more information.