Public Relations

Marketing

Internal & External Communication

Professional Writing

Brand Development

Event Management

Microsoft Suite

Adobe Creative Suite

Social Media Management

WordPress

Survey Monkey

Bilingual (American Sign Language)

(309) 912-4174AvalonLTR@gmail.comTwitter: @AvalonTRPR

LinkedIn: Avalon Thomas-Roebal

Bradley University - Peoria, ILPublic Relations, 2013

Minors: Sociology, Women's StudiesDean’s Scholarship

Developed a brand identity for Renaissance Rock Island and organizations within. Insures brand identity is coordinated into regular marketing strategies.Promotes services available through Renaissance Rock Island, both locally and regionally.Coordinates and develops all external marketing collateral and internalcommunication mediums including but not limited to, bi-annual magazine, quarterly newsletters, annual report, and economic development guide.Is the lead for all media communication and develops/distributes press materials.Maintains Renaissance Rock Island’s website, social medias, and monthly E-News. Maintains up-to-date information for available commercial and residential real estate and markets available properties.Works with the Strategic Asset Manager for new business meetings and property showings, including follow ups with potential business owners.

RENAISSANCE ROCK ISLAND - Rock Island, IL 1.2016 - Present

Planned, developed, and coordinated "Let's Have Dinner!" public relations campaign with a team of four.Designed and created campaign logo, slogan, and objectives.Conducted research through published articles, focus groups, surveys and individual interviews to support objectives.Developed and distributed media releases related to the campaign and event.Successfully obtained and tracked local media coverage for all clients.

Responsible for development, implementation, documentation, and promotion of the Main Street Program.Promoted cooperative climate for Main Street's interests with agencies at the local, state, and national levels.Consulted with individual tenants and property owners on physical improvement projects providing guidance on available �nancial assistance opportunities.Developed and implemented ongoing public awareness campaigns designed for downtown Rock Island.Encouraged and coordinated joint business activities, promotional events, advertising, business recruitment, and various marketing strategies.Prepared Main Street Program statistics required by administrators both at state and national levels.Worked closely with the City of Rock Island in multiple facets.Represented Renaissance Rock Island at various community outreach events.

RENAISSANCE ROCK ISLAND - Rock Island, IL 6.2014 - 12.2015

1.2013 - 5.2013 PLATINUM PUBLIC RELATIONS - Peoria, IL

Public Relations Network

Young Professionals Network

Downtown Revitalization Plan

Heritage Resources Plan

UT Crush Volleyball Coach