available now at a dealer near you connected cars and what they mean for radio
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Available Now at a Dealer Near You Connected Cars and What they Mean for Radio. Valerie Shuman VP, Industry Programs Connected Vehicle Trade Association. 2011 – Jill and Mike V Shuman. Overview. WHAT is a Connected Car? WHY are we connecting cars? HOW are we connecting cars? - PowerPoint PPT PresentationTRANSCRIPT
Available Now at a Dealer Near YouConnected Cars and What they Mean for Radio
Valerie ShumanVP, Industry Programs
Connected Vehicle Trade Association
2011 – Jill and Mike V Shuman
Ideas in this presentation arenot necessarily those of the CVTA.
Overview
• WHAT is a Connected Car? • WHY are we connecting cars? • HOW are we connecting cars? • WHEN will most cars be connected? and…• What does this mean for RADIO?
WHATIs a Connected Car?
WHATIs a Connected Car?
Safety & Convenience
Infotainment
1.0
Insurance
WHATIs a Connected Car?2.0
WHYAre we connecting cars?$100B wasted
33,000 deaths
>50% drivers want it
HOWAre we connecting cars?
Easy for the consumer Optimal driver interface Integrated with vehicle systems Works when car’s alone Business model issues Quickly obsolete
Fairly easy for the consumer Non-automotive interface Harder to integrate Doesn’t work when car’s alone Business model works well Consumer refreshes device often
Embedded Brought-in
Software-Defined Everything
HOWAre we connecting cars?
Smartphone interfaces
App stores
APIs Virtual Dashboard
Software Defined Radio
Bottom Line:The platform is changing.
HOWAre we connecting cars?
WHENWill most cars be connected?
230M Vehicles
Streaming Radio Capable cars
18M*In-car Streaming Radio listeners
11M
U.S. 2012 90M+ cars with AUX jacks
164M Smartphones
WHENWill most cars be connected?Future
About 50 car models in the United States already have Internet radio app integration or will have it in their model-year 2012 versions.
SiriusXM this year will be factory installed in close to 70% of all new vehicles sold in the U.S. SiriusXM is available in vehicles from every major car company, as well as most specialty auto makers.
Ford and Microsoft, which said the companies’ 5-millionth vehicle equipped with the SYNC system had been sold.
Over 90 percent of new cars sold in the United States have an option for iPod connectivity.
About 40 percent of the cars sold in the United States last year can already connect to wireless data networks.
What does all this mean for radio?
You Are No Longer Alone
http://fromthistothatbybobbalou.blogspot.com/2012/10/leafs-me-bewildered_7.html
The Elephant’s Got A Whiteboard
http://www.visualphotos.com/image/2x3907151/elephants_trunk_and_a_whiteboard
• How do consumers consume content?
• What does “programming” mean now?
• How will you make money in this new environment?
Opportunity: Content Integration
“Traffic on the 8’s: Lane closures on EB and WB I-70 from 2 miles east of I-55/70/270 interchange to the US-40 interchange at Pocahontas.”
“Would you like me to find an alternate route?”
Same content. Same problem.Totally different user experience.
Opportunity: Mobile Advertising
“Tickets on sale now! ”
I’ll have to remember that.
Take an existing process to another level.
“$5 off oil change, auto dealership 1 mile ahead ”
Content & services“budget”
How will you handle nomadicity?
Dividing the Dashboard Dollar
AutoCosContent Providers
Content Creators Hardware & Software
HD Radio IP licensing
Satellite radio fees Dashboard real estate fees
Content licensing (varies)
• How will you make money in this environment?
In Summary
• You are no longer alone– Basic car connectivity
available now• Opportunities are out there– How do consumers consume
content?– What does “programming”
mean now?– How will you make money in
this environment?
2011 – Jill and Mike V Shuman
Learn More…
• CVTA is an international, non-profit trade association formed to advance the interests of industries and organizations involved in vehicle communications
• Membership is open to companies, universities, standards bodies and public agencies globally
• Contact: Valerie Shuman ([email protected])
www.shumangroupllc.com