ava overview 2014. our organisation australian veterinary association members board policy advisory...
DESCRIPTION
Staff Structure Chief Executive Officer Human Resources Corporate Services Finance IT Education Education Admin Events Events Admin Membership & Sponsorship Member Services Public Affairs Media Policy Communications & Marketing Strategy SIGs DivisionsTRANSCRIPT
AVA Overview 2014
Our Organisation
Australian Veterinary Association
Members
Board
Policy Advisory Council
Other Advisory
Committees
Chief Executive
Officer
Special Interest Groups
Staff Divisions
Branches
Australian Veterinary
Journal
Staff Structure
Chief Executive Officer
Human Resources
Corporate Services
Finance
IT
Education
Education Admin
Events
Events Admin
Membership & Sponsorship
Member Services
Public Affairs
Media
Policy
Communications & Marketing
Strategy
SIGs
Divisions
To drive the success of our profession, and promote veterinary science for the benefit of animals, our members and the community.
AVA Mission
Collegiality: We respect, listen to and support our colleagues.Integrity: We tell the truth, behave ethically and do what we say we will do.Knowledge: We base our decisions on evidence and actively seek out knowledge.Innovation: We recognise that creativity and new ideas will lead the way to the future.Excellence: We strive for the highest possible standards in everything we do. Animal welfare: The health and welfare of animals is our key concern.
Our values
One AVAA strong voice for the professionCulture change: you need to be a
memberCreating AVA advocates
Business Strategy
Planning an effective workforce Ensuring economic sustainability
Better regulationFilling the gap in Government
services Anti microbial resistance
A voice: 5 Strategic priorities
Effective advocacy Community perceptions
Clear differentiation Change the culture to one of membership
Membership engagementCohesive organisational structure
Right people, right roles, right resourcesGood governance
8 Critical success factors
• new graduate offer • practice owner / practice
subscription • associate membership
Membership: initiatives in 2014
Membership KPI’s
Measure description AVA KPI 2013 outcome 2014 target
Total graduate members total members excluding students & associates Measured monthly. and annually:- on 30 June- on 1 October
5272 4576
6060
Market penetration Total graduate members as a % of registered veterinarians
TGM @ 30 June compared to board registrations @ 30 June annuallyBreak down by state / territory
50%
55%*
Total registered vets Total board registrations Measured annually @ 30 June Break down by state / territory
10548 11017
Student members Total student members Paid / unpaid student members
Measured monthly and annually 30 June
2179/ 564
Student member market penetration
Total student members as % of all enrolled veterinary students
Measured monthly and annually 30 June Break down by university
90% 90%
Total membership Total of graduate, student and associate members
Measured monthly and annually on 30 June 8032 8835
New graduate members 1st year graduates 2nd year graduate 3rd year graduates
Measured monthly and annually on 30 June TBC
Practice membership Number of practices subscribed to AVA practice membership package
Initially % of a maximum 100. Measured monthly and 30 June
N/A 100
Membership KPI’s
Measure description AVA KPI 2013 measure 2014 target
Membership growth ** Increase in membership from last year’s total graduate membership
Set % target for growth over and above prior years TGM @ 30 June. **
15%
Acquisition *** “new” = members who have not been members in the previous 18 months
Number of new members who join between 1 July – 3 June each year ***Break down graduate / new graduate
Not measured
Growth in registrations Best guess of growth in registered vets 470 est
Retention Number / % of TGM @ 30 June who remain members @ 1 October
TGM measured annually:- from 30 June- to 1 October
86% 90%
Student / new graduate member conversion
Number of graduating student members @ 30 June who pay to become members
Conversion rate measured @ 1 October, then monthly until 30 June
Not measured 65%
New graduate retention Year 1 graduates who renew in year 2Year2 graduates who renew in year 3
New graduate members who renew, measured @ 1 October then monthly
Not measured 65%
New graduate / full member conversion
Number of new graduate members who renew as full members
Year 3 recent graduate members who renew as full members
Not measured
To drive the success of our profession, and promote veterinary science for the benefit of animals, our members and the community.
AVA Mission