General Data

Circulation: 17,000 copies/issue

Audience: 148,000 readers/issue*

Frequency: fortnightly

Distribution: national

Cover price: 2.99 RON

Size: 210 mm x 280 mm

Number of pages: 64 + 4

Print: Offset

Cover paper: 130 g/m2 DCL

Page paper: 65 g/m2 LWC

* Source: National Study of Audience (SNA Focus)October 2007 – October 2008

The fortnightly magazine appeared in March 2000 as a result of that time’s radio talk show listeners’ wishes or hobbies.

Autoshow quickly became one of the best known motoring press brands in Romania.

The Autoshow readers are the "early adopters", persons that are “haunted” by all advertising partners.

Autoshow is both an entertainment and an information magazine that presents news from Romanian and International car market, new models launches, events, first drive-test with new car models, interviews with important people from the industry, spy pictures, tuning, auto shows, car lovers and their "creations", useful information and data etc.

Profile and history

14-2430%

25-3427%

35-4421%

45-5415% Over 55

7%

Age

Male89%

Female11%

Sex

Primary (less than 12 grades)

15%

High School or Vocational

School54%

University or College

31%

Education

A & B 26%

C 44%

D & E 30%

Social Status

* Source: National Study of Audience (SNA Focus)October 2007 – October 2008

A -> principal manager and professional with a high level of educationB -> manager and director of middle levelC -> employees with high education or owners of small firms

Reader's Profile

75.000

85.000

95.000

105.000

115.000

125.000

135.000

145.000

155.000

Jul 06 - Jul 07 Oct 06 - Oct 07 Jan 07 - Jan 08 Apr 07 - Apr 08 Jul 07 - Jul 08 Oct 07 - Oct 08

115.000

123.000

129.000 130.000

144.000148.000

Autoshow has been constantly growing over the last two years,in terms of readers, circulation and editorial content!

Evolution

Number of readers

Autoshow’s audience is

composed of mature people,

usually male readers, with a

high education and high

incomes.

Overview of men’s magazines Romanian market

Source: National Study of Audience

(SNA Focus)October 2007 – October

2008

AutoExpert

Aventurila pescuit

CHIP

Connect

FHM

Maxim

PhotoMagazin

Playboy

Top Gear

XtremPCAutoshowper issue

Autoshowper month

20.000

40.000

60.000

80.000

100.000

120.000

140.000

160.000

180.000

10.000 20.000 30.000 40.000 50.000 60.000 70.000 80.000

The size of the bubble indicates the number of readers from the first two

ESOMAR social categories

Number of readers living in big cities(100.000 inhabitants or more)

Number of readers with high education(college or university graduates)

0

20.000

40.000

60.000

80.000

100.000

120.000

140.000

160.000

180.000

200.000

220.000

Playboy Autoshow per month

Autoshow per issue

CHIP Auto Expert FHM XtremPC Aventuri la pescuit

Top Gear Connect Maxim Photo Magazin

210.000

195.000

132.000124.000 120.000 118.000

104.000 101.000

65.000

54.000

34.000 33.000

Men readers

Overview of men’s magazines Romanian market

0

2.000

4.000

6.000

8.000

10.000

12.000

14.000

16.000

18.000

20.000

Autoshow per month

Playboy Autoshow per issue

FHM CHIP Auto Expert XtremPC Top Gear Connect Aventuri la pescuit

Maxim Photo Magazin

20.000

18.000

14.000

13.000

12.000 12.000

9.000

7.000

6.000

5.000

3.000 3.000

Men readers with high income (2.000+ lei)

Overview of men’s magazines Romanian market

Overview of men’s magazines Romanian market

€ 0,0

€ 200,0

€ 400,0

€ 600,0

€ 800,0

€ 1.000,0

€ 1.200,0

€ 1.400,0

Autoshow CHIP XtremPC Auto Expert Playboy FHM Aventuri la pescuit

Top Gear Connect Maxim Photo Magazin

€ 182,0

€ 233,1 € 234,6 € 240,3€ 305,2

€ 415,5

€ 579,5 € 588,2

€ 659,3

€ 1.336,5 € 1.366,9

Cost to reach 1000 men earning high monthly incomes (more than 2.000 lei)

Cars andaccessories

Lifestyle

* Source: National Study of Audience (SNA Focus)October 2007 – October 2008

100 110 120 130 140 150 160 170 180 190 200

I cannot see myself leaving without the car.

I spend a lot for maintaining my car.

Prior to buying a car, I look through auto magazines.

I enjoy stopping at gas stations, as I can purchase something, have a coffee.

I buy fuel from the same gas stations network.

I chose my car for its technical features, rather than its looks.

When I will change my car, I will choose the same brand.

It is quite a pleasure to drive a car.

I enjoy travelling in a special car, one that you cannot see too often on the

roads.For car maintenance, I trust mostly the authorized service shop of the brand my

car is.First of all, a car should look good.

The more powerful, the better a car is.

Index of affinity (centered around the "Surely Yes" and "Probably Yes" answers)

Lif

esty

le H

ab

it

The more the affinity index is over the population standard of 100, the more the readers are expected to show inclination towards the specific

lifestyle habit.

The more the affinity index is over the population standard of 100, the more the readers are expected to show inclination towards the specific

lifestyle habit.

Banking, financial and insurance

services

Lifestyle

* Source: National Study of Audience (SNA Focus)October 2007 – October 2008

100 105 110 115 120 125 130 135

I'm happy with my financial status.

I'm very careful when I choose an insurance company to work with.

I succeed in saving some money.

Generally, the banks help me do what I want.

I try to use only those bank services that help me save some time.

I'm very careful when I choose a bank to work with.

I use banks because they are a safe place to keep money.

I save money for my retirement.

I'm interested in financial services commercials.

I borrow money from banks only when I fail to get money from other sources.

Insurance is very important in case of unpleasant events.

Index of affinity (centered around the "Surely Yes" and "Probably Yes" answers)

Lif

esty

le H

ab

it

FORMAT SIZES RATE CARD FORMAT SIZES RATE CARD

Cover 2 210 x 280 mm 3.000 EUR 3/5 page (vertical) 124 x 280 mm 1,500 EUR

Cover 3 210 x 280 mm 2.700 EUR 1/2 page (vertical) 102 x 280 mm 1.300 EUR

Cover 4 210 x 280 mm 3.300 EUR 1/2 page (horizontal) 210 x 137 mm 1.300 EUR

Opening spread 420 x 280 mm 4.500 EUR 2/5 page (vertical) 82 x 280 mm 1.150 EUR

Interior spread 420 x 280 mm 4.000 EUR 1/3 page (horizontal) 210 x 90 mm 1.000 EUR

1/1 page 210 x 280 mm 2.500 EUR 1/4 page (horizontal) 210 x 67 mm 700 EUR

Junior page 137 x 210 mm 1.700 EUR 1/5 page (vertical) 45 x 280 mm 600 EUR

1/5 page

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1/2 page

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1/4 page

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Cover 2

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Cover 3 Cover 4

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1/1 page

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3/5 page…………………………………………………………….……………………………………………………………………………………………………

2/5 page

Spread

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1/2 page 1/3 page

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All prices are VAT free.

Advertising Rate Cards & Formats (mare publicitate)

1/5 page

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1/2 page

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1/4 page

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2/5 page

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1/2 page 1/3 page

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All prices are VAT free.

1/4 page

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1/9 page Product Presentation

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1/8 page

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1/6 page

FORMAT SIZES RATE CARD FORMAT SIZES RATE CARD

1/1 page 210 x 280 mm 1.200 EUR 1/4 page (horizontal) 210 x 68 mm 400 EUR

3/5 page (vertical) 124 x 280 mm 850 EUR 1/4 page 102 x 138 mm 400 EUR

1/2 page (vertical) 103 x 280 mm 700 EUR 1/5 page (vertical) 40 x 280 mm 300 EUR

1/2 page (horizontal) 210 x 138 mm 700 EUR 1/6 page 210 x 86 mm 250 EUR

2/5 page (vertical) 82 x 280 mm 600 EUR 1/8 page 210 x 67 mm 200 EUR

1/3 page (horizontal) 210 x 90 mm 500 EUR 1/9 page - product presentation 67 x 90 mm 100 EUR

Each box will contain product image, logo, price, contact

details

Advertising Rate Cards - "Util" section (mica publicitate)

Issue01/09

no. 21602/09no. 217

03/09no. 218

04/09no. 219

05/09no. 220

06/09no. 221

07/09no. 222

08/09no. 223

09/09no. 224

10/09no. 225

11/09no. 226

12/09no. 227

13/09no. 228

Deadlinefor orders

19.12.2009 15.01.2009 29.01.2009 12.02.2009 26.02.2009 12.03.2009 26.03.2009 09.04.2009 23.04.2009 07.05.2009 21.05.2009 04.06.2009 18.06.2009

Deadlinefor ads

06.01.2009 19.01.2009 02.02.2009 16.02.2009 02.03.2009 16.03.2009 30.03.2009 13.04.2009 27.04.2009 11.05.2009 25.05.2009 08.06.2009 22.06.2009

Firstselling day

15.01.2009 29.01.2009 12.02.2009 26.02.2009 12.03.2009 26.03.2009 09.04.2009 23.04.2009 07.05.2009 21.05.2009 04.06.2009 18.06.2009 02.07.2009

Issue14/09

no. 22915/09

no. 23016/09

no. 23117/09

no. 23218/09

no. 23319/09

no. 23420/09

no. 23521/09

no. 23622/09

no. 23723/09

no. 23824/09

no. 23925/09

no. 24001/2010no. 241

Deadlinefor orders

02.07.2009 16.07.2009 30.07.2009 13.08.2009 27.08.2009 10.09.2009 24.09.2009 08.10.2009 22.10.2009 05.11.2009 19.11.2009 03.12.2009 04.01.2010

Deadlinefor ads

06.07.2009 20.07.2009 03.08.2009 17.08.2009 31.08.2009 14.09.2009 28.09.2009 12.10.2009 26.10.2009 09.11.2009 23.11.2009 07.12.2009 04.12.2010

Firstselling day

16.07.2009 30.07.2009 13.08.2009 27.08.2009 10.09.2009 24.09.2009 08.10.2009 22.10..2009 05.11..2009 19.11.2009 03.12.2009 17.12.2009 14.01.2010

Technical requirements for ads:

+5 mm bleed all-around; 300 dpi resolution; CMYK; format TIFF, JPG, EPS; texts converted to curves.

Timetable & Technical Details

DORIN MARINESCU

Director Publicitate Divizia Reviste Auto

E-mail: dorin.marinescu@burda.ro

Mobile: +4 0722.405.371

Address

Union International Business Center

11th Ion Câmpineanu street, 3rd floor,

1st sector, Bucharest, Romania

Phone: +4 021.312.20.12

Fax: +4 021.311.35.87

Web: www.AutoShow.ro

www.Burda.ro

Contact