As a car dealership, is imperative to pay attention to your online reputation to strengthen your

customer retention. By overlooking complaints and bad dealer reviews, you could be losing loyal

customers and the opportunity of new prospects. Every unsatisfied comment needs to be managed

and dealt with effectively.

Let’s take a look at a few tips to improve your fragile online reputation and turn it into a strong and

client-oriented forum by using Carfolks.com

Benefits of using Carfolks.com for your Dealer Reviews

Carfolks.com presents a simple and complete solution to dealer reviews. By providing landing

pages for the dealership and the employees, every single dealer review can be managed in one

place. As a dealer, you won’t have to worry about searching thru multiple review platforms to find

either positive reviews to brag about or negative reviews to handle. Your Carfolks.com profile

becomes a time efficient tool.

Constant monitoring- by constantly monitoring your dealer reviews on Carfolks.com, you’ll have

the upper hand in handling a bad review or comment immediately and finding a scalable solution to

the client’s issue. Besides having the option of replying to the client directly by the affected

employee, the managers or team leaders are also alerted of this negative post automatically.

Carfolks.com believes that if a dealership acts as a unit to resolve a client’s issue, the automotive

marketing of dealer reviews will reach a higher level of accountability and problem solving.

Respond to Negative Posts- Responding to negative dealer reviews has to be a priority for the

dealer. There is absolutely very little that cannot be fixed when it comes to customer service and

satisfaction. Consumers know no one is perfect, but when they see you respond and resolve an

issue, it speaks to the credibility and trustworthiness of your dealership.

Your Carfolks.com profile lets you respond to a dealer review without losing continuity. A bad post

will have the dealer’s response shown and once the issue is resolved, either the dealer or the client

can post an update.

The best thing about Carfolks is their automatic invitation process for participating dealerships.

Their process is a set it and forget program, so your people can focus on sales and building

relationships not “pushing customers” to post reviews.

It’s basic human nature. If you make it easy for people to say they were happy with the customer

experience . . . they will.

Great Customer Service means being truthful

Powerful Marketing- Carfolks.com brings endless opportunities for every dealer employee or

management team to post and respond to dealer reviews with more than just “thank you.”

We can assure you that for the new prospects browsing through your Carfolks.com profile, the

responses and interaction posted with satisfied customers and the solutions offered to the unhappy

ones, will always put the dealer in a win/win situation.

100% customer satisfaction in the car business is an elusive goal, but when a dealer responds to an

issue, and acts to make a customer happy that can make a difference. Great customer service

includes quality, knowledge, honesty and sincerity.

With your posts, you’ll let the clients and prospects know that you are here to help them and listen

to their needs.