AUTOMOTIVE NEWS MARKETING SEMINAR: d i v e r s i t y , f l e x i b i l i t y a n d m o b i l i t y

SENIOR VICE PRESIDENTS a l e s & M a r k e t i n g a n d O p e r a t i o n s , N i s s a n U . S . A .

FRED DIAZ

Sports Multicultural Core models Super BowlThe Voice

OUR GOAL IN 2014 WAS TO GO BIG ON TARGETED MARKETING OPPORTUNITIES FEWER. BIGGER. BETTER

500% increase in social media interaction

2.7M video views

COLLEGE FOOTBALL PLAYOFFS

#1 cable event

Over 33M viewers

THE VOICE

GTR Challenge:5M+ Views

Life Coach:2.5M+ Views

#RedThumb Promise: 1.6M+ Views

• 5+ years of double digit growth

• 36% sales to multicultural consumers

• #2 with US Hispanics

• #3 with African Americans (just .3 pts from #2)

• #3 with Asian American

Global UEFA Champions League Sponsorship

MULTICULTURAL

SUPER BOWL XLIX• Two-decade hiatus

• Improved brand OaO

PRE-GAME IN-GAME POST-GAME

Content Creators

Teaser

Spot

Social #WithDad Explosion

Charity

Maxima Reveal Wink

A HIGHLY FLEXIBLEPLAYBOOK

MOST TALKED ABOUT AUTO BRAND GLOBALLY

+22MYouTube views

#1America’s favorite

Super Bowl spot, winning Google/YouTube AdBlitz

TOP 10USA Today Ad Meter

90%Increase in purchase

consideration (Source: Edmunds.com)

38K#withdad posts

on Twitter

MOST TALKED ABOUT AUTO BRAND GLOBALLY

WHAT’S NEXT• Return of the 4DSC

• 8th-generation Maxima

• Strong, bold styling

• Menacing, in-your-face attitude

• Cummins street cred