Do you know how informed your customers really are?

Before they even set foot in the showroom, they have read 18.2 sources to inform them about your vehicles.

18 2

With so much information available to them, your customers are ready to purchase in 1-2 months

(down from 6-12 month purchase cycle)

Do you realise how much this content is

able to influence their purchases?

41% of auto customers who use social media in the

buying process said they saw a post that caused them to

add a brand or model to their consideration...

...and 28% saw a post that caused them to

add a dealership to their consideration.

of car buyers would be confident enough to purchase

their vehicle online

So influential is this content, that

42%

So what?

Your customers are informed, connected

and powerful!

Yet, in today’s marketplace,

there is still growing misalignment...

between the needs of customers...

and the traditional way of marketing to them.

Sell. Sell. Sell. Sell.ain’t a

grea

t stra

tegy a

ny more.

Shouty marketing makes you come across like a used car salesperson. No one likes that.

Buy!something!

So, if your marketing only talks about your cars...

Your customers will go elsewhere to find the information they need.

The future of marketing is not about owning or controlling your customers. It’s about actually providing a relevant experience that enhances their lives!

Newsflash!

Launch marketing is outdated.

Me. Me. Me.Focusing all your budget on

glossy adverts for your new car launch is pretty self-centred.

Analysts call it product-centric.

The new cool is customer-centricity and its linked to better business results.

howyou doin′

Relationship marketing trumps launch marketing...

OMG!NEW LAUNCH

that enables relationships to be made, through understanding

and engagement.

and it’s

Content Marketing

Shift gear...

and take advantage of new ways of communicating with customers,

the huge amount of data they are willing to share,

and the openness they have towards discussing and sharing your brand.

Keep talking...

understand your customers’ interests and intent through the

content they consume…

is able to...

...track content

interactions to understand what

interests they have, enabling you to...

communications, making them unique and relevant for each and every one of your customers.

...personalize

to become more relevant

All of whichempowers you

more engaged...and them

giving you more chances to speak to them about your brand & products.

This powerful interest data empowers you as a marketer to understand the context of your customers, and can be used to better inform your marketing strategy, and the future of your business.

It’s all possible and what’s more...

it’s automated,real-time...and multi-channel.

So every customer gets a personalized brand

experience across web and email with no additional

effort on your part!

What are you waiting for?

Get in touchidioplatform.comsales@idioplatform.com0205401924