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  • 8/8/2019 Automotive Industry in Germany Invest in Germany

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    The Automotive Industry in Germany Driving Performance through TechnologyIndustry Overview

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    SpainPortugal

    France

    Switzerland

    UnitedKingdom

    Netherlands

    Belgium

    Luxembourg

    Italy

    Greece

    Malta

    Cyprus

    Poland

    Estonia

    Latvia

    Norway

    Belarus

    Ukraine

    Macedonia

    Serbia

    Bosnia-Herzegovina

    Croatia

    Albania

    Turkey

    RU

    Finland

    CzechRepublic

    Hungary

    Romania

    Bulgaria

    Denmark

    Slovakia

    Slovenia

    Austria

    Ireland

    Lithuania

    Montenegro

    3h>

    1.5h>

    Moldova

    Moscow

    Germany

    Sweden

    The Automotive Industry in Germany

    Germany is the Geo-

    graphic and Economic

    Center of Europe

    If Germany is known for one thing, its

    the automotive industry. But were not

    just sitting back and riding on the coat-

    tails of our reputation as the home

    of the automobile. Our automotive in-

    dustry continues to operate at fullthrottle. Automotive is Germanys larg-

    est industry by turnover, accounting for

    more than a third of total domestic R&D

    spending. German car manufacturers

    and suppliers are world leaders in inno-

    vation with more than 3,500 registered

    patents every year. With 47 OEM com-

    ponents and assembly plants, 32 indus-

    try-related innovative clusters, 3,600

    tier 1, 2, and 3 suppliers and Europes

    most experienced workforce, Germany

    is the primary location for technology-

    driven companies active in all stages of

    the value chain.

    Member States of the European Union

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    Industry Overview 2008www.invest-in-germany.com 3

    1 Source: ACEA, 2008

    2 European Union 25 + EFTA 3 (Switzerland,

    Norway and Iceland)

    The German Automotive

    Industry in Numbers

    - Number one automotive market by pro-

    duction and sales: accounting for 34 per-

    cent of all passenger cars produced and

    20 percent1 of all new registrations in

    Europe2

    - 5.7 million passenger cars and 500,000

    trucks and buses produced at German

    plants in 2007

    - 25 passenger car assembly plants - more

    than one third of Europes installed

    capacity

    - Over EUR 290 billion in annual combined

    revenues for manufacturers and suppli-

    ers in 2007 seven percent growth com-

    pared to 2006

    Passenger Car Production in Europe 2007 in Million Units

    - A year-on-year increase of 310,000 units

    in passenger car production by far the

    largest in Europe

    - Industry R&D expenditures in 2007 excee-

    ding EUR 18 billion - more than a third

    of total R&D spending in the German

    industry

    - 745,000 people work directly in the auto-

    motive industry - 43 percent of them

    employed at the supplier level

    Change in Passenger Car Production in Europe 2006/2007 in Thousand Units

    6

    5

    4

    3

    2

    1

    0

    Germany

    France

    Spain

    UK

    CzechR.

    Italy

    Belgium

    Poland

    Others

    Source: ACEA, 2008

    5.7

    2.6

    2.2

    1.5

    0

    .9

    0

    .9

    0.

    81

    .4

    0.7

    300

    200

    100

    0

    -100

    -200

    Germany

    Spain

    UK

    CzechR.

    Poland

    Italy

    Fracne

    Source: ACEA, 2008

    310

    117

    92

    77 6

    3

    18

    -169

    -83

    Belgium

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    The Automotive Industry in Germany

    The Advantages of Ger-

    many as a Location for

    Automotive Investments

    Advantages abound across all segments

    within the automotive value chain. The

    leading role played by German manufac-

    turers and suppliers in the international

    vehicle industry further demonstrates

    Germanys competitive edge as an out-standing business location.

    Market

    Germany hosts the largest concentration

    of OEM plants in Europe - creating con-

    siderable production volume, client and

    product diversification advantages for sup-

    pliers. Established suppliers in Germany

    are able to access nine different OEMs

    and their respective decision centers, 25

    assembly plants (an impressive one third

    of Europes total installed capacity) as well

    as production facilities of almost all top

    100 tier 1 suppliers.

    Personnel

    Germanys excellent highly-skilled labor

    force has been the key to success for the

    German automotive industry. Benefiting

    from the countrys unique education sys-

    tem geared to meet industry needs, the

    industry can count on a direct workforce of

    almost 750,000 highly-trained and experi-

    enced people. One in nine employees work

    in automotive-related R&D. The steady

    flow of mechanical engineers graduat-

    ing from approaching 100 universities andcolleges is helping to ensure continuity of

    German engineering excellence.

    4 Industry Overview 2008

    Value Chain

    ActivityDevelopment Design Manufacturing Distribution

    Type of Facility R&D Center Design Center Production &

    Assembly Site

    Logistics Center

    No. of Automo-

    tive Locations

    in Germany

    211 212 253 334

    Germanys

    Share of the

    European Total

    42% 36% 20% 34%5

    1: OEM R&D centers

    2: OEM design centers

    3: OEM final assembly plants for passenger vehicles;

    the total number of OEM production sites in Germany is 47

    4: Automotive logistics center

    5: Share of German companies among top 100 European logistics prov iders

    Source: Automotive News Europe, Nov. 2006; German Federal Logistics Association

    (Bundesvereinigung Logistik), 2006; Invest in Germany Research, 2008

    BMW Group, production plant, CO2-booth underframe

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    Mechatronics/Microsystems

    Engineering

    Microsystems

    Micro and Nanotechnology

    Mechatronics

    Microelectronics

    Power Engineering

    Fuel Cells/Hydrogen

    Power Electronics

    (Hybrid Engines)

    Traffic and Transportation

    Automotive Engineering

    and Telematics

    Information and

    Communication Tech.

    Navigation, Telematics

    Traffic Systems

    Software Engineering

    Virtual and Augmented Reality

    Environmental Technology

    Recycling Technology

    Industrial Manufacturing

    Adaptronics

    Automotive

    Carbon Fiber Reinforced Plastics

    Virtual Engineering

    Mechanical Engineering

    Process Technology

    Materials Science

    Component Behavior (Modeling)

    Surface Engineering of Plastics

    Lightweight Construction

    Natural Fiber Composites

    Textile Research

    1

    R&D

    Germany is home to 42 percent of all Euro-

    pean OEM and tier 0.5 supplier automo-

    tive R&D centers. This makes the country

    the most important automotive develop-

    ment activity location in Europe. German-

    based suppliers and service providers

    profit from close interaction with their

    clients from the pre-development stage.

    They can take advantage of joint research

    activities with some of the worlds leading

    automotive technology research institutes

    and universities. Numerous innovation

    clusters integrate industry, science and

    education in automotive-related areas

    including mechatronics, microelectronics,

    mechanical engineering, manufacturing

    processes, and material sciences.

    Technology Leader

    From machine building to electronics,

    Germany is the technological leader in all

    automotive-related industries.

    Physical Infrastructure

    Located at the heart of Europe, Germany

    offers a sophisticated infrastructure that

    integrates state-of-the-art transporta-

    tion networks with the most modern and

    cost efficient IT and telecommunications

    systems available today. Not for noth-

    ing is Germany Europes number one in

    logistics. Germanys exceptional strength

    in this area has been underlined by the

    World Economic Forums (WEF) Global

    Competitiveness Report 2008 in which

    the German economy took first place

    for infrastructure. It is this world class

    infrastructure which supports the con-

    tinued success of the highly efficient and

    smooth operating automotive logistics

    environment.

    Incentives

    Germany offers investment incentives of

    up to 50 percent of capital expenditure. In

    addition, extensive support is also pro-

    vided for employment and R&D purposes.

    Stable Investment Environment

    Social, economic and political stability

    all provide a solid base for your corpo-

    rate projects. Our judiciary and civil ser-

    vices are highly professional. Contractual

    agreements are secure and intellectual

    property is strictly protected in Germany.

    Industry Overview 2008www.invest-in-germany.com 5

    Automotive Industry-Related Networks of Competence in Germany

    Dresden

    Kiel

    Potsdam

    Stuttgart

    Hanover

    Mainz

    Wiesbaden

    Saarbrcken

    Erfurt

    Magdeburg

    Schwerin

    Dsseldorf

    Munich

    Berlin

    Hamburg

    Bremen

    SWITZERLAND

    FRANCE

    THE NETHERLANDS

    POLAND

    CZECH REPUBLIC

    BALTIC SEA

    BALTIC SEA

    BELGIUM

    LUXEM-

    BURG

    Mecklenburg-Vorpommern

    Brandenburg

    Saxony-Anhalt

    Saxony

    Thuringia

    Bavaria

    Baden-Wrttemberg

    Hessen

    Saarland

    Rheinland-Pfalz

    North Rhine-Westphalia

    Lower Saxony

    Schleswig-Holstein

    DENMARK

    NORTH SEA

    NationalBorder

    (Federal)State Borders

    (Federal)State Capital

    City-State

    Source: Federal Ministry of Economics and Technology, 2007

    1

    2

    3

    4

    1

    2

    1

    2

    3

    4

    1

    2

    3

    4

    5

    6

    1

    2

    3

    4

    5

    1

    45

    3

    2 1 1

    4

    3

    3

    1

    4

    1

    1

    1

    2

    2

    1

    3

    6

    2

    1

    5

    24

    3

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    The Automotive Industry in Germany

    6 Industry Overview 2008

    Opportunities

    No other country in Europe can boast a

    comparable concentration of automotive-

    related R&D, design, supply, manufac-

    turing, and assembly facilities. No other

    country in Europe provides the same new

    investment opportunities offered by the

    German industry.

    - Within the next five years, 16 new vehicle

    programs - representing an accumulatedvolume of more than two million units at

    peak - will be launched in Germany. This

    represents one third of all new program

    launches in Europe within 2008 and 2012.

    - German vehicle manufacturers are com-

    mitted to delivering further CO2emission

    reductions. The goal for 2012 is clearly

    set by the European Commission - new

    vehicles are to produce not more than

    130 g/km by means of vehicle technology

    improvements and other contributory fac-

    tors. A further 10 g/km reduction is fore-

    seen through other improvements and

    increased use of bio-fuels. The industry

    is building on the countrys longstanding

    experience in environmental technologies

    to secure a leading position in all fields of

    sustainable mobility.

    This approach translates into a strong

    demand for innovative products that en-hance fuel economy and energy efficiency.

    Powertrain solutions providers, battery

    manufacturers, advanced materials (includ-

    ing light metals and composites) suppliers,

    and electronics systems suppliers are all

    finding unique business opportunities in

    Germany.

    Germany

    20

    .4

    Italy15

    .3

    France

    11

    .3

    Spain10

    .8

    CzechR.

    9.1

    Belgium8

    .3

    Poland5

    .4

    Portugal3

    .0

    Sweden

    2.0

    UK1

    .1

    Source: European Light Vehicle Industry Forecast, Global Insight, 2007

    No. of New Programs

    Accumulated Peak Volume in 100,000 Units

    New Vehicle Programs and Forecast Volumes

    in European OEM Plants (SOP 2008 -2012)

    16

    12

    7

    54 4

    1

    3 3

    8

    - The industry is supported by an active

    innovation policy and significant pub-lic investments. A total of EUR 15 billion

    has been made available by the German

    Federal Government for R&D projects

    in cutting edge technologies. Applicable

    research fields in the automotive industry

    include: alternative fuels, fuel cell tech-

    nology, alternative powertrain and energy

    storage systems, active safety, vehicle-to-

    X communication and traffic management

    systems. All companies active in Germany

    (regardless of country of provenance) are

    eligible.

    Mercedes-Benz Direct Hybrid concept vehicle

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    Industry Overview 2008 www.invest-in-germany.com 7

    Incentives

    Cash Incentives

    Investment Incentives Package Operational Incentives Package

    Reduced Interest

    Loans

    R&D IncentivesLabor-Related

    Incentives

    Public Guarantees

    Investment GrantKfW Loans

    (National Level)

    State

    Investment

    Allowance1 State Development

    Banks

    Combined State/

    Federal

    GrantsRecruitment

    Support

    LoansTraining

    SupportSilent/Direct

    PartnershipWage Subsidies

    +

    1) only in eastern Germany

    Types of Incentives

    Source: Invest in Germany Research, 2008

    Incentives for Investments

    in the Automotive Industry

    Germany offers numerous incentives for

    all investors - regardless of whether they

    are from Germany or otherwise. There is

    a large selection of programs designed

    to support a wide variety of business

    activities at different stages of the invest-

    ment process available. Support ranges

    from cash incentives for the reimburse-ment of direct investment costs to incen-

    tives for labor and R&D.

    Germanys Investment

    Incentives Package

    Investors production facility set-up costs

    can be significantly reduced using a num-

    ber of different measures from Germanys

    extensive investment incentives package.

    The package consists of cash incentives,

    loan programs offering reduced interest

    rates and public guarantees at state and

    national level.

    The amount of these investment incen-

    tives generally depends on three factors:

    project scope, investor company size and

    the new investment location. Investment

    incentives can reach up to 50 percent of

    eligible expenditures once these factors

    have been considered.

    BMW Leipzig plant,

    central building:

    Production BMW 3 Series

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    The Automotive Industry in Germany

    8 Industry Overview 2008

    Cash Incentives

    The main instrument of Germanys invest-

    ment incentives package are cash incen-

    tives provided in the form of direct

    investment grants. Germany will make

    more than EUR 2.3 billion in cash incen-

    tives available in 2008.

    Investment grants are offered in sev-

    eral incentive regions in Germany. Eligi-

    ble investment costs include the purchase

    or production costs of buildings, machin-

    ery and equipment. The purchasing costs

    of intangible assets are likewise eligible.

    In general, investment projects must cre-

    ate long-term jobs in order to benefit from

    investment grant provision.

    In eastern Germany, investment grants

    are complemented by the Investment

    Allowance (Investitionszulage IZ), which is

    usually provided in the form of a cash pay-

    ment and/or tax credit. As with investment

    grants, eligible Investment Allowance

    costs include the purchase or production

    costs of buildings, machinery and equip-

    ment. Because the Investment Allowance

    is a tool specifically created to support the

    eastern parts of Germany, all equipment

    financed through the investment allow-

    ance must remain in eastern Germany for

    at least five years upon completion of the

    investment project.

    Interest-Reduced Loans

    Special loan programs make up a second

    component of Germanys investment incen-

    tives package. They are offered by publicly

    organized financial institutions.

    These programs usually offer loans at

    below-market interest rates and subordi-

    nated loans similar to equity.

    The provision of such loans makes it easier

    for investors to access additional funding

    from public banks.

    Public Guarantees

    The investment incentives package is com-

    pleted by public guarantees. This tool is

    offered by the state and the federal govern-

    ment to help secure private bank loans.

    VW plant Wolfsburg Golf GTI and Golf R32 production (body construction)

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    Industry Overview 2008www.invest-in-germany.com 9

    Germanys Operational

    Incentives Package

    Labor-Related Incentives

    Labor-related incentives are available

    throughout Germany. The Federal Employ-

    ment Agency and all German states offer

    a range of different labor-related incentives

    programs. They can be divided into three

    main groups: programs focusing on recruit-

    ment support, training support, and wagesubsidies respectively.

    Incentives for R&D Projects

    Germany offers several incentives pro-

    grams targeted at reducing the operating

    costs of R&D projects. Programs operate

    at the regional and national level wholly

    independent from investment incentives.

    At the national level, all R&D incentives

    programs are subsumed under the Fed-

    eral Governments four-year High-Tech

    Strategy. The High-Tech-Strategy defines

    specific sectors with a high dependency on

    new high-tech developments. Each sector

    comprises various R&D programs. More

    than EUR 770 million is available for R&D

    projects in the automotive and traffic tech-

    nologies sector.

    The High-Tech Strategy: Sectors with Relevant Budgets 2006-2009 in EUR Million

    Source: German Federal Ministry for Education and Research (BMBF)

    3,650

    2,000

    1,180

    800

    770

    640

    430

    420

    420

    310

    300

    270

    250

    220

    150

    80

    50

    Space technologies

    Energy technologies

    Information and communication tech.

    Health research and medical technology

    Automotive and traffic technologies

    Nanotechnologies

    Biotechnology

    Environmental technologies

    Materials technologies

    Optical technologies

    Plants

    Aviation and aeronautical technologiesProduction technologies

    Microsystems technology

    Maritime technologies

    Security research

    Services

    Most R&D projects related to the automotive industry are financed through programs

    focusing on automotive and traffic technologies providing an incentives budget of

    EUR 770 million. According to application focus, possibility exists to participate in

    other funding programs (e.g. materials, production, microsystems, et al.).

    German Aerospace Center (DLR), Automotive drive simulator

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    10 Industry Overview 2008

    The Automotive Industry in Germany

    Invest in Germany Closely Supports Your Project Management

    Team throughout the Entire Investment Decision Process

    Investment Decision Process Areas of Invest in Germany Support

    Invest in Germany Helps You

    Our teams of industry experts in the auto-

    motive and related industries will assistyou in setting up your operations in Ger-

    many. From design and engineering cen-

    ters to manufacturing and assembly

    plants, we can support your project man-

    agement team from the earliest stages of

    your expansion strategy.

    We do this by providing you with all the

    industry insider information you need

    covering everything from automotive

    markets and segments to industry trends

    and the supplier landscape; automotive

    technology R&D to industry regulation and

    the domestic labor market.

    Profit from our experience and know-

    how to identify the investment location

    which meets your specific investment

    criteria. We help turn your requirements

    into concrete investment site proposals,

    providing free consultation services to

    ensure you make the right location deci-

    sion. We coordinate site visits, meetings

    with potential suppliers, service provid-

    ers, technology partners, universities

    and other institutes active in the automo-

    tive field. Our team of experts is at hand

    to provide you with the relevant back-

    ground information on Germanys tax

    and legal system.

    Invest in Germanys financial experts

    help you create the appropriate financial

    package for your investment and bring

    you into contact with suitable financial

    partners. Specialists provide you with

    detailed information about available

    incentives, support you with the applica-

    tion process, and arrange contacts with

    local economic development corporations.

    Take advantage of our range of free of

    charge services.

    Investment Process Milestones

    Invest

    inGermanyKeySupportAreas

    Strategy Evaluation Decision and Investment

    Information

    Consulting

    and Project

    Coordination

    - General market information

    - Industry guides/reviews

    - Conditions for investment, e.g. economic data,labor mar ket,incentive programs, and tax & legal framework

    - Proactive identification

    of business opportunities- Identification of project-

    specific location factors

    - Discussion of marketentry strategies

    - Advice on project financing

    - Model calculationof potential incentives

    - Cost factor analysis

    - Identification of possibilitiesfor cooperation with suppliers,R&D institutes, technologypartners, etc.

    - Organization of site visitsand fact finding missions

    - Contact with the economicdevelopment corporations ofthe German states

    - Support with finalsite decision

    - Selection of project partners

    and facilitators (serviceproviders,financial partners)

    - Negotiations withrelevant authorities

    - Assistance with the incentivesapplication process

    - Seamless project handover

    to the economic develop-ment corporation in theselected state

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    Picture credits Cover

    Photograph: Daimler

    Page 2 Germany is the Geographic and Economic Center of Europe

    Graphic: www.typoly.de

    Page 4 The Advantages of Germany as a Location for Automotive Investments

    Photograph:

    BMW Group

    Page 6 Opportunities

    Photograph: Daimler

    Page 7 Incentives for Investments in the Automotive Industry

    Photograph: BMW Group

    Page 8 Incentives for Investments in the Automotive Industry

    Photograph: Volkswagen

    Page 9 Germanys Operational Incentives Package

    Photograph: DLR Institut fr Verkehrssyteme

    Imprint Publisher & Editor

    Invest in Germany GmbH

    Friedrichstrae 60

    10117 Berlin

    Germany

    T. +49 30 200 099-0

    F. +49 30 200 099-111

    [email protected]

    www.invest-in-germany.com

    Managing Director: Michael Pfeiffer

    Director Marketing Communications: Bettina Knape

    Contact Automotive Industry: [email protected]

    Conception, Layout, Text, Translations

    Invest in Germany

    Supported by

    Federal Ministry of Economics and Technology

    NoteInvest in Germany, April 2008

    All information provided by Invest in Germany is for informational purposesonly and not legally binding. Invest in Germany does not accept liability for

    inaccuracies or errors in translation.

  • 8/8/2019 Automotive Industry in Germany Invest in Germany

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    About Us

    Invest in Germanyis the inward investment

    promotion agency of the Federal Republic

    of Germany. We assist and advise potential

    investors interested in Germany. Foreign

    enterprises planning to establish theirbusiness operations in Germany can ob-

    tain information on the business environ-

    ment, such as the corporate investment

    framework, tax regulations, and subsi-

    dies.

    Our range of services includes strategic

    planning, market research and competi-

    tive analysis. Our experts provide compre-hensive project management and support

    services from site selection to the final

    realization of the investment. All inquiries

    are kept confidential and our services are

    free of charge.

    We support investors from our headquar-

    ters in Berlin and from our offices in the

    US, China, and Japan.

    Headquarters

    Invest in Germany GmbH

    Friedrichstrae 60

    10117 Berlin

    Germany

    T. +49 30 200 099-0

    F. +49 30 200 [email protected]

    www.invest-in-germany.com