automotive digital marketing analysis for toyota kansas city region dealer summit meeting

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  • 8/8/2019 Automotive Digital Marketing Analysis for Toyota Kansas City Region Dealer Summit Meeting

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    Toyota Kansas City Region Dealer Summit on January 13, 2010 Ralph_Paglia@adp.com

    0

    2,000

    4,000

    6,000

    8,000

    10,000

    12,000

    14,000

    16,000

    Total Dealer Site Visitors*KC Toyota Dealers No em er, 200

    (*KC Dealers with >1,000)

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    0.00%

    5.00%

    10.00%

    15.00%

    20.00%

    25.00%

    30.00%

    35.00%

    Website Visitor to Dealer ContactWebsite Visitor to Dealer Contact .Conversion RatesConversion Rates

    KC Toyota Dealers >1K Visitors November 2009KC Toyota Dealers >1K Visitors November 2009

    Performance Toyota of Kansas City

    MidWest Toyota

    Rolling Hills Toyota

    Crown Toyota

    Molle ToyotaEddy's Toyota of Wichita

    Coad Toyota

    Performance Toyota of Lincoln

    Toyota of Iowa City

    Tim Corwin Toyota

    Adams Toyota

    Frank Fletcher Toyota

    Performance Toyota of La Vista

    Riley ToyotaToyota of Muscatine

    Wilson Toyota

    Ernst Toyota

    Anderson-Weber Toyota

    Bellevue Toyota

    Weiss Toyota

    Dan Deery Toyota

    Lewis Toyota

    Dan Porter Toyota

    Olathe Toyota

    Toyota of the Black Hills

    Cedric Theel Toyota

    Lou Walsh Motors

    Jay Wolfe Toyota

    Cedar Rapids Toyota*

    Superior Toyota *

    Toyota of Des Moines

    Billion Toyota

    Reliable Toyota *

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    Toyota Kansas City Region Dealer Summit on January 13, 2010 Ralph_Paglia@adp.com

    5 KC Toyota Dealers Stood Out as Better

    Website Content MarketersWebsite Content MarketersDuring November 2009

    1.1.Performance Toyota of KCPerformance Toyota of KC

    2.2.MidWestMidWest ToyotaToyota3.3.Rolling Hills ToyotaRolling Hills Toyota

    4.4.Crown ToyotaCrown Toyota

    5.5.MolleMolle ToyotaToyota

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    Toyota Kansas City Region Dealer Summit on January 13, 2010 Ralph_Paglia@adp.com

    With one click of the customers mouse button, Performance ToyotasWith one click of the customers mouse button, Performance ToyotaseNewsletter makes it easy for customers to share Money Saving TipseNewsletter makes it easy for customers to share Money Saving Tipsusing any, or all of the customers social media accounts. Theseusing any, or all of the customers social media accounts. TheseSocial Sharing apps do all the work so customers can share anythingSocial Sharing apps do all the work so customers can share anythingthey find interesting with friends, family, coworkers or anybody they arethey find interesting with friends, family, coworkers or anybody they areconnected with that the customer believes may benefit from theconnected with that the customer believes may benefit from the

    information and link sent So, lets click on Facebook first.information and link sent So, lets click on Facebook first.

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    Toyota Kansas City Region Dealer Summit on January 13, 2010 Ralph_Paglia@adp.com

    After I click on the Facebook icon in Performance ToyotasAfter I click on the Facebook icon in Performance ToyotaseNewsletter, a new browser window automatically pops open andeNewsletter, a new browser window automatically pops open andFacebook recognizes me, has me already logged in and theFacebook recognizes me, has me already logged in and theeNewsletter article headline and an image is preloaded and ready toeNewsletter article headline and an image is preloaded and ready togo Like a lot of people normally do, I add a comment in the box atgo Like a lot of people normally do, I add a comment in the box atthe top explaining why I am sharing this Toyota dealers eNewsletterthe top explaining why I am sharing this Toyota dealers eNewsletterarticle about using your cell phone to take advantage of money savingarticle about using your cell phone to take advantage of money savingcouponsWouldnt you? If customer is not in the mood to type, theycouponsWouldnt you? If customer is not in the mood to type, theycan just click the Share button on the bottom rightcan just click the Share button on the bottom right

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    Toyota Kansas City Region Dealer Summit on January 13, 2010 Ralph_Paglia@adp.com

    The sharing application actually closes the new browser window that itThe sharing application actually closes the new browser window that itopened up and the customer is right back on Performance Toyotasopened up and the customer is right back on Performance ToyotaseNewsletter This is what the customer Facebook Wall has on it, as welleNewsletter This is what the customer Facebook Wall has on it, as wellas every one of her friends on Facebook, and probably her Twitteras every one of her friends on Facebook, and probably her Twitteraccount, her blog and a few other social media sites and apps that she hasaccount, her blog and a few other social media sites and apps that she hasintegrated with her Facebook profile Meanwhile, every one of her friendsintegrated with her Facebook profile Meanwhile, every one of her friendscan share this Performance Toyota eNewsletter Coupon tip with all of theircan share this Performance Toyota eNewsletter Coupon tip with all of their

    friends, and they in turn with all of their friends Thats Viral Marketing.friends, and they in turn with all of their f