automotive dealer network article

Paglia, Ralph

From: Automotive Dealers Network [[email protected]] on behalf of Automotive Dealers Network [[email protected]]

Sent: Tuesday, July 01, 2008 1:20 AMTo: [email protected]: News from Automotive Dealers Network

of 4

7/1/2008

Service Sales Solutions July/2008 Vol 1

In This Issue

From The Publisher

Not A Prudent Move

Goodwill Gestures

Internet Lead Management

The 80/20 Rule

PRESS RELEASE

VEHICLE REVIEWS

INDUSTRY NEWS

Quick Links

Advertising Rates Contact Us

Submit an Article Submit a Press Release

From the Publisher

It's hard to believe it's already July. I returned a couple of

weeks ago from a Dealer

Not A Prudent Move Jim Bernardi As I sat in my office at a Chevrolet/ Cadillac store in Southern Indiana, I was approached by a sobbing woman. She started to explain to me her car was being held ransom for diagnostic fees in our service department... view article

In House Digital Advertising Ralph Paglia

Creative Content and Messaging for Online Advertising - In this second installment of our 3 part series on what it takes for a dealership to manage their own digital advertising campaigns, Ralph Paglia explores what it takes to have good looking ads that get a car buyer's attention. He also provides our readers with examples of actual online advertisements that have been successful for dealers, links to some of the most effective ads ever published on the web, and access to resources that can be used to get a dealership's digital ads built. view article

James A. Ziegler, CSP 800-726-0510

Goodwill Gestures Bill Zahrte A Dealer recently paid the bill for a $2,000 engine repair for a customer

Evaluation in Calgary only to come home to flooded roads

and detours everywhere. view article

Today in

Automotive

HISTORY July 1

100% NO RISK GUARANTEE

Create Customized Loyalty Cards

IT'S FAST EASY,& YOU ONLY

HAVE TO DO IT

ONCE

Extended Protection for Your Customers

Increased Revenue for You

who had bought many vehicles from him over 30 years. The vehicle's manufacturer wouldn't help with the cost, because the vehicle was just out of warranty, but the Dealer didn't think the customer should have to pay. "So we dipped into our own pocket," he says. "It's the kind of thing you just have to do. view article

Service Training! www.autoprotraining.com

Internet Lead Management Gilbert Chavez The reasons for using an Internet Lead Management Tool / Customer Relation Management Tool (ILM/CRM) are abounding, - almost limitless. Astonishingly, in this day and age, there are dealers out there still not utilizing any ILM/CRM! view article

The 80/20 Rule Hillary Torchin The Fourth of July is quickly approaching. Parades. bbq's, red white and blue... so many images come to mind. I've seen plenty of special incentive advertisements from car dealers in the local newspaper. view article

PRESS RELEASE

kbb eNetwork Brunch Kelley Blue Book is hosting a workshop in Seattle, Washington for Internet Managers, Used Car Managers, Marketing & Advertising Personnel, and General Managers. This informative workshop will be held at Grand Hyatt - Seattle on Thursday July 17. view article

Instant Feedback Frontier Ford is using XenoSurvey to gather customer feedback at the point of sale and communicate it to key dealership personnel

of 4

7/1/2008

Reach

Thousands of

Automotive

Professionals, Dealers & Managers in ADN eNewsletter

click for rates

Service

Advisor

Training

Expert Solutions

instantly. view article

VEHICLE REVIEWS

Family Frugal Sedans A four-door sedan that can swallow five passengers and a week's worth of groceries, yet delivers around 25 mpg and costs around $25,000, makes a lot of sense to buyers right now. view article

INDUSTRY NEWS

The Zero Emissions Honda The FCX Clarity, which runs on hydrogen and electricity, emits only water and none of the noxious fumes believed to induce global warming. view article

Service Spiff-Up With new car sales plummeting - the average dealer lost money on new cars in 2006 and 2007, and sales could hit their lowest level in more than a decade this year. These ailing auto dealers are spiffing up service departments and racing to renovate body shops. view article

Published by Automotive Dealers Network. Copyright 2008 Automotive Dealers Network. All rights reserved. Information in this newsletter is provided by both proprietary and public sources. Automotive Dealers Network

makes no claims as to the accuracy of information from third party providers. Newsletter is provided as an informative guide for dealer resources and programs.

Questions, comments or to post an advertisement: Contact us at

[email protected]

Forward email

This email was sent to [email protected], by

l @ i d l k Email Marketing by

of 4

7/1/2008