automotive autonomous driving: the short-term...
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© 2017 IHS Markit© 2017 IHS Markit. All Rights Reserved.
Autonomous driving: The short-term impact
AUTOMOTIVE
Aaron Dale, Senior Analyst +441933408038
23 March 2017 | Paris, France
Agenda
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Where are we now?
Enabling technologies
Component pricing
Market dynamics
2017?
Q&A
Presentation Name / Month 2016
2
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The big picture
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3
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So where are we now?
5
2005 2015 2017 2025 2035
L4
L2
L3
L1
L0
Single function automation
Combined function automation
Limited self-driving automation
Autonomous mode with driver controls
L5No driver controls
No automation
NH
TSA
+ I
HS
L4
/5
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Enabling technologies
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The autonomous ecosystem comes together
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Autonomous
Connecting
Sensing
Computing
Learning
Localizing
Actuating
LIDARCameraRadar
SoftwareCentral electronic control unit (ECU) Cloud
Machine learningArtificial intelligence
SteeringBraking
Accelerating
MapsLIDAR
Road geometry
CloudDeviceDriver
Current expertise
New frontier
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Developments in autonomy to shape user interface
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2008‒12
2012‒16
2016‒20
2020‒24
Human-centric inputs
Display applications
Display technologies
Speech recognition
Gesture recognition
Driver monitoring
Rearview e-Mirrors
Side-view e-Mirrors
HVAC, passenger, door, etc.
Curved displays
AMOLED displays
Augmented reality head-up display
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0%2%4%6%8%
10%12%
2015 2016 2017 2018 2019
Facial monitoring world fitment rate
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Regionally, Japan is forecast to see the highest fitment rates of facial monitoring, followed by
North America
Assessing drivers’ mental states, cognitive loads, and attention levels will become increasingly
important
Source: IHS Markit
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Advanced driver assistance systems (ADAS) growing rapidly
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0 10 20 30 40 50 60 70
AutopilotSide & Rear Mirror Camera
Lane Departure WarningCollision Warning & Avoidance
Driver MonitoringSurround View
Adaptive Cruise ControlBlind Spot Detection
Autonomous Park AssistPark Assist
ADAS unit growth: CAGR 2017‒22
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Overall ADAS market 17.3%excluding park assist 25.8%
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High-performance solid-state LIDARs: A key to system cost reduction
12
1
10
100
1000
10000
100000
MechanicalScanning
LIDAR
Basic FlashLIDAR
HighResolution
Flash LIDAR
Solid-statescanningLIDAR
Typical cost
Typical cost
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Wider change
Presentation Name / Month 2016
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Mobility manifesting
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• Automaker subbrands become the home for new technologies
• BMW i
• Mercedes-Benz EQ
• Volkswagen ID concept vehicles
• Companies establish stand-alone mobility units
• Google Waymo
• General Motors Maven
• BMW ReachNow
• Volkswagen Moia
• Daimler car2go
• PSA Group Free2Move
Autonomous
Connected
Electric
Shared
ACE
S
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Testing and pilot schemes
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Location Initiated by
United Kingdom–Milton Keynes
Government
UnitedKingdom–London“Gateway project”
Government
United States–Pittsburgh
Uber
Sweden–Gothenburg
Volvo
Germany–Autobahn
BMW, Audi,Mercedes-Benz
•Dedicated autonomous driving lanes•Road signals and signs
Adaptation of infrastructure
•Addressing safety concerns•How to interact with autonomous vehicles
Education of drivers
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Forms of testing
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Key information CommentRide-hailing State-sponsored pilots
Private research and development and testing
Singapore (Delphi, NuTonomy) Pittsburgh (Uber, Delphi)
Special routes Simple and fixed city trips Campus fixed trips Airport shuttle (two-year test) Between train stations
Las Vegas‒January 2017 (Navya) Santa Clara University (Auro) New Zealand (Navya) Paris (EasyMile)
Self driving‒only zones Small city section at first Urban mega-centers
Campus, military base, airport China, likely as low-emission zones
Low-speed driving Urban or closed communities To limit and avoid crashes
Route- or lane-specific Commuter routes High-occupancy vehicle lane for
self-driving
Replace current ride-sharing routes Seattle-Vancouver proposal
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Market dynamics
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Strategic partnerships
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Mapping companies and tier-1 suppliers
OEMs
Ride-hailing, rental, and car-sharing companies
Technology companies
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Recent strategic partnerships/acquisitions
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• Uber and Volvo
• HERE—expanded consortium of ownership
• Autoliv/Volvo‒Zenuity
• Nvidia/multiple OEMs
• Bosch/TomTom
• Intel/Mobileye
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Regulations
Guidance will shape the future of automotive technology;regulatory decisions will affect how the sharing economy evolves
Regulatory activity is already influential, but it becomes one of the most important market forces for ADAS
New Car Assessment Program (NCAP)
US NCAP adding 7+ new ADAS in 2018
Euro NCAP continues to move forward on
new automatic emergency braking
(AEB) features
Little-to-no activity from other countries
Voluntary agreements
US commitment for standard AEB by 2022
Will effectively make AEB standard
everywhere in a few years, with rare local
model exceptions
What is next?
Standards and guidance
ISO 26262 + Automotive Safety
Integrity Level
New automated vehicle guidelines expected in
the United States
Steady progress on cybersecurity and driver distraction guidance in
the United States
Sharing economy
Open question everywhere today
Even China allowed ride-hailing services in
legal gray zone
Regulation likely to be defined by the current
market
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2017 automotive technology foresight
Autonomous, Connected, Electric, and Shared (ACES)
OEMs acquiring new competencies; more supplier consolidation possible, achieving scale in data and services
Developments in user interface technologies, design, or service
models aim to reinvent the automotive UX
Electronic architectures
Sensor fusion ECUs and central ADAS domain controllers will drive further
advances in autonomy, reduce cost, and save weight
Mobility providers and start-ups push OEMs and suppliers to diversify products and business models
New automotive user experience (UX)
DisruptorsCollaboration and mergers and acquisitions
Autonomy & artificial intelligence
Sensor advances, artificial intelligence, innovative interiors, and platform development toward public deployment
Creation of further subbrands and further development of stand-alone mobility units
2017‒18 foresight
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Thank you!
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