automotive australian 2020 - thaiauto.or.th

Automotive Australian 2020 by

AutoCRC Ltd 1

20-21June 2013

BITEC, Bangkok -Thailand

Current Structure of the Australian Auto Sector

Challenges Facing the Automotive Sector

Automotive Australia 2020 Technology Roadmap

Implementation of the Roadmap Business Excellence Initiatives - ASEA Research Initiatives - AutoCRC

2

Scope





3

Scope

There are 3 Car Manufacturers and 2 Truck Manufacturers in Australia.

4

Ford - Vehicles

Holden - HQ & Engines

Toyota - Engines & Cars

Ivecco – Trucks

Kenworth - Trucks

Ford - Engines Holden - Vehicles

Australian Automotive Industry

5

Victoria

Bosch

Continental

Dana

Denso

Futuris

Hella

Toyota Boshoku

NSW

Tenneco

S.A.

SMR

Tenneco

Toyoda Gosei

…..and more than 500 suppliers, including many global companies Australian Automotive Industry

Employment

Exports & Imports

8


Currently manufactures 200,000+ per Year

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Approx. 30% Export


Strengths The capability to produce a vehicle from a drawing, through

the complete manufacturing process, all the way to the

dealership is a capability possessed by just 13 countries and

Australia is one of those.

Global design and testing facilities.

As one of the largest industry spenders on Research and

Development , the automotive industry is seen as the pinnacle

of manufacturing. Approximately AUD$650 Million

For every direct job in the industry, 5 - 6.5 jobs are provided in

ancillary industries - multiplier effect High levels of skill and innovation

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9

Scope

From the mid 1980’s until 2010 the highly protectionist policy regime

Import tariff rate of only 5% applying from 2010 onwards.

Free-trade-agreements for example with Thailand, USA and Malaysia (which reduces

the ‘effective tariff rate’ to about 3.5%)

Most open market for vehicle imports of any of the 13 automotive producing countries

in the world.

Changing consumer preferences and increase in choice in brands has steadily

reduced the market share and the volume of locally produced vehicles.

Compounding these factors, the Australian dollar has appreciated by as much as 50%

against our major trading partners in recent years

In 2004 the industry produced 410,000 vehicles, achieved a domestic market share of

30% and exported $5.3 billion dollars of vehicles and components.

In 2012 the industry produced 220,000 vehicles, resulting in only 12.5% share

Extrapolating first quarter sales in 2013, the locally produced vehicle market share for

2013 calendar year may be less than 10%.

Global Architectures

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Challenges facing the Auto Industry





11

Scope

Goal: Define a technology roadmap for Australian automotive

industry

Initiated June 2009 by Auto Industry Innovation Council

Funding from AutoCRC, Australian (DIISR) and Victorian

Governments

Delivered by ANU

AutoCRC

University of Cambridge

CSIRO

Reference group to provide

oversight and policy direction

Automotive Australia 2020

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Scope Engage industry, technology providers and government

Understand short term needs

Identify long term trends

Match Australian capability with industry needs

Identify gaps

Provide a roadmap for the auto industry to 2020+

13

Automotive Australia 2020

160 Organisations - Vehicle Producers

- Suppliers

- Researchers

- Industry Bodies

- Governments

- Aligned External

Organisations

(Defence,

Aerospace,

Resources, etc.)

220 Individuals

2,500 hours of

Direct industry

engagement.

Broad Participation

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Control

Finance

Alliances & Networks

Skills & Competencies

Other

Resources

Non-Auto Supply Base

Science Base

Engineering Services

Manufacturing Processes

Other

Electrical

Supply Base

Other Stakeholders

Political & Legal

Economic

Environmental

Technological

Social

Infrastructure

Chassis

Auto Supply Base

Driveline

Body

MVPs

Regional Government

National Government

Vision2016 Long term 20202012 Medium term 20152009 Short term 2011Past

Control

Finance

Alliances & Networks

Skills & Competencies

Other

Resources

Non-Auto Supply Base

Science Base

Engineering Services

Manufacturing Processes

Other

Electrical

Supply Base

Other Stakeholders

Political & Legal

Economic

Environmental

Technological

Social

Infrastructure

Chassis

Auto Supply Base

Driveline

Body

MVPs

Regional Government

National Government

Vision2016 Long term 20202012 Medium term 20152009 Short term 2011Past

4. Identify Key Strategic Capabilities

TR

EN

DS

&

DR

IVE

RS

MA

RK

ET

NE

ED

SS

TA

KE

HO

LD

ER

SC

AP

AB

ILIT

IES

EN

AB

LE

RS

1.

Establish

Vision

2. Understand

Future

Global

Market

Need

3. Understand

National

Capability

Cross-cutting Enablers

4. Develop

Opportunity

Roadmaps

4. Develop

Opportunity

Roadmaps

4. Develop

Opportunity

Roadmaps

5. Develop

Opportunity

Roadmaps

6.

Prioritise

Opportunities

Populating the Roadmap

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Through advanced green car initiatives … Australia

can become one of the world’s leading designers and

producers of … zero emission passenger vehicles”

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“As concerns over environmental challenges and energy security drive increased

public awareness of emissions and efficiency, a paradigm shift is looming in the

automotive market”

Automotive Australia 2020 Vision

Capabilities Interviews Surveys

Automotive

Non Automotive

Research

Workshops Opportunities

International assessment by Deloitte Vehicle producer interviews Workshops

Capability + Attractiveness

= Australian Opportunity 17

Capabilities & Opportunities

Technology Roadmap for the Australian Automotive Industry

With a view toward the global market

Building on current and developing capabilities in the Australian industry

Four Priority Opportunity Areas

1. Electrification

2. Gaseous Fuels

3. Light-weighting

4. Data and Communication

Systems

32 Specific Applications

32 Recommendations

18

AA2020 Results

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Applications: Vehicle Electrification

Short Term (2010 - 2012) Market still emerging, limited by product availability

Medium Term (2012 - 2016) Super-capacitors – increased energy density for existing battery

chemistries

Seamless integrated charging infrastructure

Hybrid and electric vehicle production for fleets and taxis

Long Term (2016 - 2020) Modular EV powertrains and modular, standardised battery pack

Software and hard ware for EV specific driver interface

Design and assembly of power electronics modules

System solutions for EV architectures

High energy density batteries

Low cost, robust and efficient electric machines

Short Term (2010 - 2012) Fast fill solutions for LPG

Expansion of LPG retrofit market

High capacity, low cost, on-vehicle storage tanks for CNG

Medium Term (2012 - 2016) Natural gas vehicle technology

Dedicated LPG system for direct injection engines

Increased availability of natural gas refuelling

Long Term (2016 - 2020) Gaseous options still relevant in the face of strong trends away from fossil

fuels

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Applications: Gaseous Fuels

Short Term (2010 - 2012) Reduced vehicle structure weight by 30%

Lightweight road wheels

Materials and processes for recycling

Medium Term (2012 - 2016) Energy absorbing foams and adhesives

3D Knitted composites for interior structures

Lightweight body and door panels

Replacement of steel components with lightweight alternatives

E.g. Al, Ti, Mg and composites

Long Term (2016 - 2020) Light weight modular vehicle platform

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Applications: Light Weighting

Short Term (2010 - 2012) Roll-out of diverse existing technology options

Integration of related devices, improved driver interfaces

Medium Term (2012 - 2016) Provision of real-time traffic congestion and incident information

Next generation car navigation systems

Improved HMI and driver information

Long Term (2016 - 2020) Provision of dynamic speed limit information

Data-gathering from road signs, delivery from central data hub

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Applications: Data Communications

Industry Collaboration Research - Industry

Government Support Policy and targeted research

programs

Science and Research Material performance

Education and Training Training of industry

Feasibility and Planning

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Enabling Actions

Reference: www.autocrc.com/about/2020

http://www.autocrc.com/about/2020





24

Scope

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AutoCRC Ltd

Business Excellence Division

Research Division

Enables & Supports Quality Research

AutoCRC Ltd

• Objective: Help the automotive supply chain achieve world class levels of competitiveness and sustainability. • Led by AutoCRC since commencing in 2007

• Funding from government and participating companies

• Focus on manufacturing and business systems

• Oversight by Steering Group, including Government, Association, and executives from all local Carmakers

• >350 improvement projects completed across 100+ companies

Business Excellence Division

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• The Process includes: – An Assessment that is Comprehensive & Company-wide.

– Outputs include: • A “Benchmark Report” (11 Competencies, 52 Metrics, 20 KPIs) • A set of prioritised Improvement Plans addressing the critical gaps • Prioritised in order of importance to the business - Safety/Finance/etc.

– Discuss, scope, implement and complete the Projects – Where possible, Start with priority 1

– Continually ask for and monitor feedback

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Assessment 1. Benchmark

Report

2. Improvement

Plans

Scope Project

Scope Implement & Complete

Projects Doc PMD Issue No 01091208

Harrington's Strategic Business Planning [SBP] Date ##

Current Outlook Dec Jan Feb Mar

1. Project Status 8. Schedule 11 22 29 5 10 19 26 5Wk1 Wk2 Wk3 Wk4 Wk5 Wk6 Wk7 Wk8 Wk9 Wk10 Wk11 Wk12

X /∆ / O X /∆ / O

2. Project StatementBackground (Why) 1 Initial Meeting ASEA

2 Kick off meeting ASEA

Refer to original ASEA Scoping document signed by Harrington's and ASEA 3 Training day 1 & 2 AIM

4 Situational analysis H

Description (Plan) 5 Swot summary H

6 Strategic objectives H

Refer to original ASEA Scoping document signed by Harrington's and ASEA 7 Strategic options H

8 Develop action plans H

3. Key Project Resources 9 Develop strategic plan H

Utilisation 10 Prepare PPT for training day 3 H

Managing Director Project Management Facilitation 100% 11 Training day 3 AIM

Key Managers Participate Company knowledge 100% 12 Finalise strategic plan H

13 Implement plan H

4. KPI's KPI 1 - Time Commitment 14 Monitoring plan H

Reporting

Coaching

5. Project team [Project management]9. Issues (Risks)

Company Business improvement leader John Harrington 0418 285 628 No

Project leader John Harrington 0418 285 628 1 Attendance Communicate schedule and ensure attendance. JH 16.12.08

ASEA Program manager Peter Taylor +61 3 9681 8626

Coach Steve Robinson 0417 340 761

6. Budget AU$ Budget plan / status

Materials/Equipment

Personnel internal $37,000

external $25,000

Operating expense

Total $62,000

7. Company Communications

10. Sign off / Approval

To From How

Managers Training Day 3 ? Original Scoping

Managing Director Presentation M Document

Original Scoping

Document

ASE

ACo

mpa

ny

Resource

ASEA

Board

Freq' (D,W ,M)

Description Skills / attributes

Contact Nos

Contact Nos

Name

Name

Phase 1 Phase 2Kick off approval Phase 3 Completion

[Report Updating - weekly and reporting period as per section 7 - this paper]

Lean Management Solutions, Ian Wadeson

1 0

1

Owner[refer section 9 - this paper]

Report No

No

Company Project Title

Project Management Document

0

No of Key issues

Activity

by when?by whom?Countermeasure actionWhat?

0

10

20

30

40

50

60

70

1 2 3 4 5 6 7 8 9 10 11 12

Target Actual

0

0.2

0.4

0.6

0.8

1

1.2

1 2 3 4 5 6 7 8 9 10 11 12

Target Actual

0

10

20

30

40

50

60

70

1 2 3 4 5 6 7 8 9 10 11 12

Target Actual

1.5 weeks

behind plan

0.5 weeks ahead

of plan

1 week behind

plan1.5 weeks ahead

of plan

Current status line

(eg. end of week6)

Feedback

ASEA: Assessment & Project Process

27

SME

Client

Client

Manager

Projects Assessment Coaching

Mentoring

Relationship

Management Delivery

• The simpler for the client, the more they will use it. – ASEA >90% conversion from the

Assessment to “multiple” projects.

• If difficult for the client, they will NOT use it. – Conversion from Assessment to

Project = ?? – The ASEA model “looks” more

expensive, but is probably not. • Volume allows negotiation of lower

delivery rates.

SME

Client Management

Projects Assessment Coaching

Mentoring

Relationship Delivery

Typical Models

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ASEA: Engagement Process

28

ASEA: Products (Training/Coaching) Original Products (2008 - 2010)

Latest Products (2010 - 2012)

New Products (2012 - 2013) Marketing Principles, Diversification, Export Markets

29

0

1

2

3

4

51. PEOPLE STRATEGY

2. PERFORMANCEMANAGEMENT

3. EMPLOYEE LEARNING ANDDEVELOPMENT

4. COMMUNICATION / CULTURE

5. ORGANISATION DESIGN

6. COMPENSATION /REMUNERATION

7. POLICIES & PROCEDURES

8. LEGISLATIVE PROCESSES /AUDITS

9. WORKFORCE PLANNING /TALENT MANAGEMENT

10. RECRUITMENT

11. METRICS

Before Score

Average Company

After Score

PEOPLE AND PERFORMANCE

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30

-

1.00

2.00

3.00

4.00

5.00

Cost structures and analysis tools

Customer focus

Financial systems and practices

Global sourcing and marketing strategies

Management and Leadership

Manufacturing and Quality New model introduction

capability

People and performance

Safety

Supply chain integration

Technology investment

Assessment Competencies

AVGE 2008

AVGE 2010

AVGE 2011

39% Improvement

45% Improvement

23% Improvement

19% Improvement 16% Improvement

(Average of 29 Companies between 2008 2011) ASEA: Progress of Suppliers

30

Originally established as the CRC for Advanced

Automotive Technology in 2005

National Centre for automotive research collaboration

between industry and Australian research organisations

Initial research programs were focused on smarter, safer, cleaner

vehicles • 10 research organizations and >20 companies

• Completed >90 industry projects, graduate 70 PhDs, engaged >300 undergraduate students

In July 2012 a second round of funding was approved by the

Commonwealth

Funded until 2017: $72m cash and in-kind contributions from 30

participants in 4 countries

Research program now known as

Research Division

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Vehicle Electrification

• Breakthrough Battery

• Advanced EV and Hybrid Powertrains

Gaseous Fuels

• Uptake of Alternative Energy for Transport

• Fast-fill, High Capacity Storage Solutions

Sustainable Auto Manufacturing

• Lightweight Structures

• Advanced Coatings

Fit with

Roadmap

Company Needs

Research

Quality

Research Program Structure

32

Research Participants in the research programs

Research Participants

33

Industry Participants in the research programs

Industry Participants

34

http://www.smr-automotive.com/index.html

http://www.chargepoint.com.au/

http://acs-aus.com/index.php

Theme One Air-Lithium Battery for Electric Vehicle

Novel Cathodes for high Performance Li-Ion Battery

Design and Prototype of on-Vehicle Battery Management System for Electric Vehicles

Electrical Steel

Thermoelectric - Efficient energy recovery in light and heavy vehicles

Innovative Interior and Exterior Lighting

Theme Two EEV Market Forces Study

Research Fellow for gaseous Fuels

Theme Three Pickup Canopy Development - SAMMITR

CECAP Research Project

Virtual Paint

Plastic Injection vMould Design and Process Optimisation

Lightweight Plastic Glazing for the Automotive Industry and Next Generation Automotive Coatings

eWood Characterisation

Advanced Energy Absorption

Flexible Roll Forming of a Component Section from AHSS

Tool Wear Prediction Model on the Stamping of AHSS and UHSS

3R's:Recyclability, Recoverability, Reusability

35

Current Research Projects

SMR - UniSA - AutoCRC Measure - Created a production-ready advanced coating

technology and process for lightweight, low cost, plastic

mirrors (patented) in <3years

Benefit - Created a new product for SMR and technology

partnership with UniSA

Proof - Major production contract with Ford, dedicated

research infrastructure at UniSA, and ongoing R&D into new

products

36

SME: R&D Success Stories

Futuris - Deakin University - CSIRO - AutoCRC Measure - Developed an advanced lightweight composite

seat frame to ADR requirements

Benefit - Created a new product/system with flow on fuel

economy benefits

Proof - Victorian Science Agenda funding, technology

partnerships

37

SME: R&D Success Stories

Contact Details:

Mr Linsey Siede

Director ASEA

AutoCRC Ltd

+61 400 375 874

[email protected]

38

Questions

mailto:[email protected]

Thank You

Thank You 39

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