automobile industry in india 2011_2

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  • CONTENTS:-
    • Introduction
    • Landmark of Indian Automobile Industry.
    • Position of Automobile Industry in India.
    • Five Main Leading Companies of Automobile Industry
      • 1. Tata Motors
      • 2. Maruti Suzuki
      • 3. Hyundai Motors
      • 4. Mahindra Motors
      • Hero Honda Motors
    • Conclusion
    • An automobile is a wheeled motor vehicle used for transporting passengers. It also carries its own engine or motor.
    • Automobiles are designed to run primarily on roads, to have seating for one to eight people, to typically have four wheels, eight people.
    Q. What is an Automobile?
  • Introduction
    • AUTOMOBILE SECTOR
    • Mainly engaged in manufacturing motor vehicles or motor vehicle engines.
    • Primary activities are:
      • Motor cars manufacturing
      • Motor vehicle engine manufacturing
    • Major products and services are:
      • Passenger motor vehicle (Passenger Cars, Utility Vehicles & Multi Purpose Vehicles)
      • Commercial Vehicles (Medium & Heavy and Light )
      • Two Wheelers and Three Wheelers
  • Introduction continued
    • AUTOMOBILE SECTOR
    • Contributes about 4 per cent in India's Gross Domestic P roduct (GD P ).
    • 5 percent in India's industrial production.
    • Generated about 4.5 lakh of direct employment.
    • About one crore of indirect employment.
    • Establishment of competitive Auto Ancillary Industry, automobile testing and R&D centers.
    • First car ran on India's roads in 1897.
    • Till 1930s, cars were imported directly.
  • Landmark of Indian automobile industry
    • 1897 First person to own a carin IndiaMr. Foster ofM/s Crompton Greaves Company,Mumbai
    • 1901 First Indian to own a car in India -Jamsetji Tata
    • 1905 FirstWoman to drive a car in India -Mrs.SuzanneRD Tata
    • 1945 TataMotors
    • 1947 Mahindra & Mahindra Limited
    • 1948 AshokMotors
    • 1981 Maruti Suzuki
    • 1994 Mercedes-Benz
    • 1995 Ford Motor Company
    • 1996 Hyundai Motor Company
    • 2005 BMW
    • 2007 Audi
    • 2009 Land Rover and Jaguar
  • Position of Automobile Industry In India
    • 9th largest automobile industry .
    • 2nd largest two-wheeler market,
    • 11thlargest P assenger Cars producers.
    • 4th largestinHeavyTrucks.
    • 2nd largesttractormanufacturer.
    • Annual production of over 2.3 million units.
    • Monthly sales of passenger cars in India exceed 100,000 units.
  • 1.TATA MOTORS
    • CEO :- Mr. Carl-Peter Froster
    • CHAIRMAN:- Mr. Ratan Tata
    • PUNCH LINE:- Even More Car per Car
  • Tata Motors Continued
    • Initially known as TELCO, largest manufacturer of commercial vehicle in India and also the largest private sector company.
    • The most popular vehicles are Indica ,Indigo,Nano etc.
    • The latest innovation of the Tata Motors is the Nano car which is called the people's car.
    • Tata Motors lost their market share in 2010-11 to mainly Ford India and Volkswagen, says SIAM.
    • Lost its market share during the said period, falling to 12.92 per cent with sales of 2,56,202 units.
    • CEO:- Mr. Shinzo Nakanishi
    • CHAIRMAN:- Mr. R.C Bhargava
    • PUNCH LINE:- Lighter,Faster,Better
  • Maruti Suzuki Continued
    • The Company is the result of the alliance of Japan's Suzuki and Maruti. Maruti Suzuki car is for the average Indian.
    • The company produces Zen ,Maruti 800, Maruti Esteem, Maruti Omni etc.
    • It is the first Indian company which manufactured about one million vehicles.
    • Motto of the largest Automobile Company of India:-
      • offer low cost
      • fuel efficient vehicles.
    • Market share in the passenger car segment fell to 48.74 per cent in the last fiscal from 50.09 per cent in 2009-10.
    • CEO:- Mr. John Krafick
    • Chairman:-Mr. Mong Koo Chung
    • PUNCH LINE:- Drive Your Way
  • 4.MAHINDRA MOTORS
    • CEO:- Mr. Anand Mahindra
    • Chairman:-Mr. Keshub Mahindra
    • PUNCH LINE:-Nothing Else Will Do
  • Mahindra Motors Continued
    • The company specializes in vehicles for the general purpose utility.
    • It ranks tenth among the largest private sector companies in India.
    • It has about 33 sales offices and the network support is about 500 dealers across India.
    • Increasing its market share to 57.2% over the previous years market share of 51.3%.
    • Formed a new joint venture Mahindra Automotive Australia Pty. Limited, to focus on the Australian Market
  • 5. HERO HONDA MOTORS
    • CEO:- Mr. Pawan Munjal
    • Chairman:- Mr. Brijmohan Lal Munjal
    • PUNCH LINE:-Desh ki Dhadkan
  • Hero Honda Continued
    • Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan.
    • The company is the largest two wheeler manufacturer in India.
    • The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108.
    • In December 2010, the Board of Directors of the Hero Honda Group have decided to terminate the joint venture between Hero Group of India and Honda of Japan in a phased manner .
    • In August 2011, the company Hero Group was renamed Hero MotoCorp with a new corporate identity
  • Conclusion
    • The major strength:-
      • Large domestic market
      • Strong engineering skills in design
      • Competitive auto component for manufacturing plants.
    • The major opportunities for automotive industry:-
      • Rising in rural demand
      • Increase in income level
      • Cut in exercise duty.
    • Indian automobile has lot of scope for both two wheelers & four wheelers.
    • By analyzing the current trend of Indian economy & automobile industry we can say that there is lot of scope for growth.
    • Shyam Mohta
    • Vishal
    • Shubham Maheshwari
    • Shubham Khandelwal
    • Sonu Kumar
    • Somendra Sharma
    • Pinky Poonia
    • Roma
    • Sheela Meena
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