SMARTER AS STANDARD

AUTOMATION & THE “P” WORD

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DIGITSATION AND TECHNOLOGY ARE TRANSFORMING THE OUT-OF-HOME BUSINESS

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THEY’RE ALSO ADDING TO OUT-OF-HOME’S VALUE PROPOSITION

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AUTOMATION HELPS US DELIVER MORE OF THIS VALUE TO ADVERTISERS

CHALLENGES

Need to work EVERY media owner

100% Digital and Classic inventory

Business rules to govern automated transactions

OPPORTUNITIES

Creates workflow efficiencies

Frees up our people’s time

More strategic and creative thinking

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TARGETED, EFFECTIVE AND MEASURABLE OUT-OF-HOME

x1 LOCATION AT SCALE

SMARTER AS STANDARD

TARGETED, EFFECTIVE AND MEASURABLE OUT-OF-HOME

x1 LOCATION AT SCALE

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AUTOMATED + INTELLIGENT OUT OF HOME

x

AUDIENCE DATA LOCATION CONTEXT

AUTOMATION LIVE MARKET INTEL

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A PROGRAMMATIC OOH FIRST!

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THE GOLD RUSH

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TALON’S MANIFESTO – OUR POINT OF VIEW ON THE FUTURE OF OOH

1.Automation alone will not deliver real value

to advertisers

2.Contextual out-of-home is easy to deliver

and proven to be more effective

3. Data and intelligence supercharges out-of-

home’s core strengths

4. Integrating digital and out-of-home is the

next frontier

5.Out-of-home is not “just another screen”

apply digital advertising techniques to out-of-home

data-driven campaign planning, dynamic creative, automated execution and outcome-based measurement

never losing sight of how and why out-of-home works

SMARTER AS STANDARD

THANK YOU