automated optimization with smart notifications by jorrin quest at measurecamp london september 2016
TRANSCRIPT
Learn CODING DESIGN
Proof of Concept!
Do notifications have any negative effect?
Proof of Concept!
Do notifications have any negative effect?
Proof of Concept!
Do notifications have any negative effect?
Proof of Concept!
Do notifications have any negative effect?What are the key factors1 for effective notifications?
!��
Proof of Concept!
Do notifications have any negative effect?What are the key factors1 for effective notifications?
!��
Key Factors1 = Content, Segment, Journey step, Algorithm�Less Impactful Factors2 = Design, Position, Animation
Proof of Concept!
Do notifications have any negative effect?What are the key factors1 for effective notifications?
Optimize these key factors to earn more!��
Key Factors1 = Content, Segment, Journey step, Algorithm�Less Impactful Factors2 = Design, Position, Animation
Proof of Concept!
Do notifications have any negative effect?What are the key factors1 for effective notifications?
Optimize these key factors to earn more!��
Key Factors1 = Content, Segment, Journey step, Algorithm�Less Impactful Factors2 = Design, Position, Animation
Example!
Control! No notifcations
Variant B! No notifications
Variant C!
Variant D!
Example 2!
Control!
Variant B!
Variant C!
Variant D!
www.smartnotifications.com @JorrinQ