automate the next level of email sophistication: engage the event api
DESCRIPTION
SendGrid provides a powerful email platform. Customers that take fullest advantage of SendGrid integrate with our Event API to react to unsubscribes, spam reports and other occurrences. This webinar will examine the features of the Event API and share some simple ways to integrate it into your processes. Harness the full power of SendGrid and reach the next level of email sophistication.TRANSCRIPT
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Engage the Event API
Adam DuVanderDeveloper Communications Director
July 30, 2013
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The Plan
• The Next Level of Email Sophistication
• What is the Event API?• Be Reactive, Be Proactive• Get Started Without Code• Dive Deeper, Integrate More
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Ged Carroll
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The Next Level of
Email Sophistication
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What ISPs Like
• Low bounce rates• Very few spam
complaints• The ratio of invalid emails
sent out• Consistent mailing
volume
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Beyond Delivered
Does anyone open your email?
Does anyone click your email?
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The Love Button
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What is the Event API?
HTTP POST
Imagine SendGrid submitted a form to your website with every important event
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The Nine* Events
* deferred is the ninth event
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Enable Event Notifications
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Enable Event Notifications
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erokism
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Spam Reports
Suppress that address
Learn what you can
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Unsubscribes
Suppress that address
Update any preferences
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Bounces
Deferred: investigate high numbers
Bounce: suppress immediatelyrittyrat
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Re-Engage Upon Login
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TeamSnap
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TeamSnap
“A tiny development effort up front led to big time savings and much-improved deliverability numbers.”H. Wade Minter, TeamSnap
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Melissa P
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Remove the Unengaged
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3-6 Months of Email
Zero opens Zero clicks
Zero reason to keep sending email
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What’s Your Preference?
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2+ times dailyDaily digest
Twice a weekWeeklyBi-weekly
Monthly
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Re-engage ‘em
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Spam reportUnsubscribeBounce
OpenClick
Do s
om
eth
ing n
ow
Do so
meth
ing m
aybe
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Get Started Without Code
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Keen IO
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Keen IO
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Embarke
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Embarke
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Customer.io
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ZenLytics
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ZenLytics
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Tempo-DB
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Dive Deeper, Integrate More
Explore Dive
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Anatomy of a Single Event{
"timestamp": "1234567890", "sg_event_id": "5555","email": "[email protected]","event": "click","url": "http://sendgrid.com","unique_args": {
"user_id": "1123"},"category": ["trial", "daily"]
}
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The Savvy Salesperson
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The Testing Tinkerer
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The Metrics Missionary
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The Super Segmenter
Beta-J
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