auto product and marketing innovation...auto product and marketing innovation copright 2014 the...

1AUTO PRODUCT AND MARKETING INNOVATION Copyright © 2014 The Nielsen Company

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AUTO PRODUCT AND MARKETING INNOVATIONCHINA ASSOCIATION OF AUTOMOBILE MANUFACTURES THE NIELSEN COMPANY

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JOINTLY LAUNCH2014

2 AUTO PRODUCT AND MARKETING INNOVATION

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C O N T E N T SMARKET OPPORTUNITIES AND CHALLENGES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 04

PRODUCT INNOVATION – DERIVATIVE VARANTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08

TECHNOLOGICAL INNOVATION – INTELLIGENT CAR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

MARKETING INNOVATION – AUTO E-COMMERCE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

BRAND INNOVATION - 360 DEGREE BRAND EXPERIENCE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

KEY TAKE AWAY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30


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M A R K E T O P P O R T U N I T I E S A N D C H A L L E N G E S

中国梦 Chinese Dream

内涵式增长

Profitable Sustainability

再购用户 (Repurchase buyer)

51%

34%

68%

45%

低线城市 (Low tier cities)

80/90后 (Post 80/90s)

女性消费者 (Female)

品类领先

Category Leadership

精准营销

PrecisionMarketing

流动性 Mobility

GROWTH STRATEGY

城镇化 Urbanization

大数据 Big Data

新技术 New Technology

MEGA TRENDS ARE RESHAPING THE AUTOMOTIVE MARKET LANDSCAPE

GROWTH STRATEGY NEEDS TO FOCUS ON GROWTH SEGMENTS


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MEGA TRENDS ARE RESHAPING THE AUTOMOTIVE MARKET LANDSCAPE

GROWTH STRATEGY NEEDS TO FOCUS ON GROWTH SEGMENTS

C O N S U M E R B E H AV I O R C H A N G E S O P E N N E W O P P O R T U N I T I E S F O R I N N O VAT I O N

N I E L S E N C O N D U C T E D N AT I O N W I D E C O N S U M E R S U R V E Y I N A P R I L 2014 TO T R A C K C O N S U M E R B E H AV I O R C H A N G E

YOUNGER USERS

PRODUCT INNOVATION WHAT NEW PRODUCT CONCEPTS WILL GAIN TRACTION IN THE FUTURE?

FACE TO FACE INTERVIEWS: 631 City: Beijing/Shanghai/Guangzhou/ChengduBeijing: CLT in Auto Show: 300Shanghai/Guangzhou/Chengdu: 100 per city

RESPONDENT CRITERIA: • Current owner (own one or more cars)• Potential owner(Potential buyers upcoming year)• Age: 20-55, Gender Distribution: 7:3• Decision maker or main user• For family using or personal using• Not work in car manufacture or other relevant industries• Not attended any relevant researches in the past 6 months

ONLINE SURVEY: 500 Target: Key cities of tier 2&3 citiesCity: Suzhou, Zhengzhou, Jinan, Mianyang, Kunming+DongguanSample Size: 100 per city : Total number of respondents in Kunming and Dongguan is 100

MARKETING INNOVATION HOW TO GRAB SALES OPPORTUNITY GENERATED FROM O2O PLATFORM?

TECHNOLOGY INNOVATION HOW TO BE A LEADING INNOVATOR IN THE FIELD OF TELEMATICS?

BRAND INNOVATION HOW TO BREAK THROUGH THE PRICE BOTTLENECK AND GROW MY BRAND VALUE?

CONSPICUOUS CONSUMPTION

DEMAND UPGRADE

CUSTOMIZATION

NEW VALUE PROPOSITION


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T H E R E S E A R C H R E F L E C T E D T H E U N I V E R S E O F TOTA L M A R K E T

Item On-line 500

Face to face631

Total

Types of Respondents

Current Car Owners 360 467 827

Car intenders 140 164 304

Gender (Soft Quotas, ±5%)

Male - 70% 350 467 817

Female -30% 150 164 314

Age (Soft Quotas, ±5%)

1950s‘- 5% 10 43 53

1960s‘- 10% 40 74 114

1970s‘ - 40% 187 245 422

1980s‘ - 35% 203 214 417

1990s‘- 10% 60 55 115

Item On-line 500

Face to face631

Total

Price/Budget (RMB)(Soft Quotas, ±5%)

Less than 80,000 103 49 152

80,001-120,000 124 64 188

120,001-180,000 132 136 268

180,001-300,000 71 139 210

300,001-500,000 48 134 182

More than 500,000 22 109 131

TOTAL 1131 SAMPLES


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P R O D U C T I N N O VAT I O N

AUTOMOBILE MANUFACTURERS ARE ACTIVELY LAUNCHING NEWVARIANTS BASED OFF EXISTING PLATFORM

PART OF NEW CARS AND CONCEPT CARS OF 2014 BEIJING AUTO SHOW

PRODUCT USPSporty

Off-road

Multi-functional

Large space

High versatility

For both commercial and family use

Sports car style

Exclusive comfort and space

Free drivefamily care

PRODUCT USP

PRODUCT USP

PRODUCT USP

SUV

MPV

COUPE

WAGON


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54

21

20

2

1

2

SEDAN

HATCHBACK

SUV

MPV

COUPE(TWO/FOUR DOORS)


OTHERS

CURRENTLY OWNED BODY TYPE(%)

48

17

51

6

6

6

SEDAN

HATCHBACK

SUV

MPV

OTHERS

INTENDED BODY TYPE IN NEXT12 MONTHS(%)

PRICE SAFETY

EXTERIORDESIGN

AFTER-SALESQUALITY

FUELECONOMY MAINTENANCE

COSTS

COMFORT

POWERFEATURE

SPACE

SAFETY

SPACE

S U V M A I N TA I N S H I G H P O P U L A R I T Y, W H I L E M P V A N D C O U P E A R E I N C R E A S I N G LY C O N S I D E R E D

TOP CONSIDERATION FACTORS FOR YOUR NEXT CAR

HATCHBACK MPVSUVCOUPE

(TWO/FOUR DOORS)

MID-LOW PRICE HATCHBACK , MID-HIGH MPV AND SUV ANDLUXURY COUPE HAVE HIGHER MARKET POTENTIAL

Note: Currently owned body type is based on single choice question, sum of which is 100%; Intended body type is based on multiple choice question, sum of which is over 100%.


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TOP CONSIDERATION FACTORS FOR YOUR NEXT CAR

2

6

9 5

3

5

7

12 5 8

11

13

THE INTENDED BODY TYPE FOR THE NEXT CAR(%)

HATCHBACK

MPV

SUV

Unit: RMBBelow

80,000120,000-180,000

300,000-500,000

80,000 – 120,000

180,000-300,000

Above500,000

BUDGET LEVEL(RMB)


MID-LOW PRICE HATCHBACK , MID-HIGH MPV AND SUV ANDLUXURY COUPE HAVE HIGHER MARKET POTENTIAL

21 27

14

28

28

45

25

18

24

24

35 25


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DERIVATIVE VARIANTS WILL MEET BOTH FIRST-TIME ANDREPURCHASE DEMAND

USER SOURCE OF FUTURE DERIVATIVE MODELS

HATCHBACK

CURRENT CARS PLANNING CARS

MPV

SUV


Both SUV and HATCHBACK will continue the market boom. Followed by MPV and COUPE, those will see more robust growth

Middle to high-end SUV and MPV (180,000 RMB and above) will address the trade up needs of current sedan and small SUV owners

Hatchback priced below 120,000 RMB will meet functional needs of first-time buyers

Premium COUPE priced above 300,000 RMB will address purchasers’ needs for speed and fashion20%

77%

46%

42%

33%

30%

34%

45%

9%

7%

13%

14%


HATCHBACK

HATCHBACK

SEDAN

SEDAN

SUV

SUV

HATCHBACK

SEDAN

SEDAN

SUV

SUV


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15%

23%

16%4%

42%

NOT SURE

DERIVATIVE VARIANTS WILL MEET BOTH FIRST-TIME ANDREPURCHASE DEMAND

THE INTELLIGENT CAR CONCEPT IS BURGEONING, BUT CONSUMERS ARENOT FAMILIAR WITH INTELLIGENT CAR TECHNOLOGY

T E C H N O L O G Y I N N O VAT I O N

• According to statistics from 2011 China car telematics report, the

population of drivers who have in-vehicle internet access exceeded

5 million.

• In a study released by Google and Tesla, it is now estimated that

by 2015, of the expected 6.6 billion internet terminals around the

world, 62 million will come from Connected Cars, making it the

third largest terminal for internet connections.

NOT FAMILIAR WITH

INTELLIGENT CAR

WHAT IS THE “INTELLIGENT CAR”?The so-called “intelligent cars” refers to

a vehicle that is connected to the Internet

via internal or external equipment,

supports online map navigation, audio

downloads, web browsing, and other

functions. The Intelligent car might be

connected via mobile devices (including

the vehicle remote control).

WHETHER TO DESIRE TO HAVE

A INTELLIGENT CAR

76%

11%13%

HEARD, BUT NOT FAMILIAR

INTERESTED

HEARD OF AND FAMILIAR

VERY INTERESTED

NEVER HEARD OF

ABSOLUTELY NO INTEREST

NOT TOO INTERESTED


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C O N S U M E R S V I E W T E L E M AT I C S A S A WAY TO C H A N G E T H E I R L I F E S T Y L E A N D M O D E O F T R AV E L

CONSUMERS’ ATTITUDE TO THE TELEMATICS

THE VOICE OF OWNER

“IN MY OPINION, FUTURE CARS WILL BE VERY INTELLIGENT, INCLUDING FACILITATING AN INTERACTION BETWEEN MOBILE AND CAR. I SET UP THE ROUTE AT HOME BY MY PHONE BEFORE DRIVING OUT. WHEN IT IS COLD, I MAY START UP BY MOBILE PHONE TO WARM UP MY CAR. IF THERE IS A MUSIC APP IN THE CAR I CAN DOWNLOAD TO MOBILE FOR SYNCHRONIZATION”

-Mr Liu, 33 years old, Beijing

“TELEMATICS CAN CONNECT TO THE INTERNET, SEE THE ROAD AHEAD OF ME, REROUTE MY ROUTE TO AVOID TRAFFIC JAMS, AND ALSO CAN SEE IF THERE IS ANY PARKING SPACE.”-Mr Hu, 37 years old, Chengdu

ENHANCE CONVENIENCE

MUST HAVE FEATURE FOR A CAR

TREND OF THE FUTURE

CONCERNS OF PRIVACY DISCLOSURE

SYMBOL OF FOLLOWING THE TREND

DISTRACTING FUNCTIONS

EXCESSIVE INFORMATION THAN NEED

N=950

55%

46%

42%

18%

13%

17%

13%


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A R O U N D 40% O F T H E S U R V E Y E D R E S P O N D E N T S H AV E I N S TA L L E D T E L E M AT I C S I N T H E I R V E H I C L E, S H O W I N G S T R O N G A S P I R AT I O N A M O N G C H I N E S E C O N S U M E R S TO O W N A “C O N N E C T E D C A R ”

N=350

FREQUENCY OF TELEMATICS FUNCTION USAGE

NOT AVAILABLE

YET

TELEMATICS EQUIPPED

N=827

42% OF CURRENT OWNERS HAVE EQUIPPED WITH TELEMATICS

58% 42%

90 88

86 83

78 75 75 74 74

72 69 69

56 49

39 36

18

REAR VIEW CAMERALARGE TOUCH SCREEN

ONLINE NEWSBLUETOOTH MOBILE PHONE

HANDWRITING INPUT FUNCTIONONLINE MAP NAVIGATION

DVD PLAYER ONLINE MUSIC

BLU-RAY PLAYERS CAR PHONE

VEHICLE REMOTE CONTROL SMART PHONE APPLICATIONS

VOICE RECOGNITION CONTROL DIGITAL TV RECEIVER

TRACKING STOLEN VEHICLE (GPS)TIME CONTROLLED A/C

EMERGENCY ASSISTANCE

14 AUTO PRODUCT AND MARKETING INNOVATION Copyright © 2014 The Nielsen Company

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30%

33%

26%

4%7%

GENERAL

S M A R T P H O N E W I L L P L AY A DY N A M I C R O L E I N C O N N E C T E D C A R S

N=604

N=950

DESIRABLE SMART PHONE FUNCTIONALITY

NEED VERY MUCH

NEED

DO NOT NEED

DO NOT REALLY NEED

52

52

38

36

27

21

20

18

INCREASED DRIVING SAFETY

HANDFUL NAVIGATION

3G-WIFI HOTSPOT

VOICE CONTROL

REMOTE START-UP

VOICE-ACTIVATED PHONE

SEARCH ENGINE

ON-BOARD DIAGNOSTIC

ATTITUDE TOWARD

SMARTPHONES CONNECTION

WITH TELEMATICS


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DESIRABLE SMART PHONE FUNCTIONALITY

C A R M A N U FA C T U R E R S N E E D TO A C T I V E LY D E V E L O P T E L E M AT I C S A N D U S E I T TO G E N E R AT E VA LU E F R O M R E A L-T I M E V E H I C L E A N D C O N S U M E R D ATA C O L L E C T I O N

CITY FACILITIES

TRAFFIC WEATHER

PUBLIC ADMINISTRATION

INFORMATION / SERVICES / EQUIPMENT

SUPPLIERS

INTERNET /IT INDUSTRY

AUTOMOBILE MANUFACTURERS

VEHICLE

MANAGEMENTPERSONAL

MANAGEMENT

THE FUTURE ECOSYSTEM OF INTELLIGENT CAR AND THE ROLE OF CAR COMPANIES


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H I G H O N-L I N E C A R P U R C H A S E I N T E N T I O N, T H E C O N C E R N S R E M A I N I N O F F-L I N E T R I A L A N D A F T E R-S A L E S S E R V I C E

CONSIDER TO BUY CAR ONLINE

CAN’T TEST PERSONALLY

WORRY ABOUT AFTER-SALES SERVICE

PRODUCT QUALITY CAN NOT BE GUARANTEED

NOT CONSIDER TO BUY ONLINE

43% 57%

43% USERS CONSIDER TO BUY CAR ONLINE

REASONS FOR NOT CONSIDERING ONLINE PURCHASE

79

49

48


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43% USERS CONSIDER TO BUY CAR ONLINE

REASONS FOR NOT CONSIDERING ONLINE PURCHASE

C O N S U M E R S T R U S T A U TO M OT I V E M A N U FA C T U R E R S E-C O M M E R C E M O R E A N D O N E-S TO P S E R V I C E

OEM WEBSITE

DEALER WEBSITE

PROFESSIONAL AUTOMOTIVE STIES

E-COMMERCE SITES

TRUSTWORTHY ONLINE SHOPPING CHANNELS

SERVICE EXPECTED FOR ON-LINE TRANSACTION

64

45

42

31

59% 34%

7%

ONLINE RETAILERS OFFER ONE-STOP E-COMMERCE SERVICE FOR ONLINE BUYERS’ CAR PURCHASES

REACH THE INTENTION ONLINE, THEN GO TO THE STORE TO SELECT/PICK UP CAR

COMPLETING PART OF THE PROCESS ONLINE

Source: Nielsen analysis, Automotive Consumer Insights Reports

69

68

50

43

40

33

26

ONLINE SHOWROOM (EXTERIOR, INTERIOR, ETC.)

ONLINE VEHICLE INFORMATION (PRICE, CONFIGURATION, ETC)

ONLINE RESERVATION OF PICK-UP

GROUP PURCHASE

ONLINE BOOKING REPAIR / MAINTENANCE

ORDER ONLINE

ON-LINE BIDDING


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W E C H AT H A S B E C O M E O N E O F T H E M O S T P O P U L A R A N D T R U S T E D I N F O R M AT I O N C H A N N E L SWECHAT IS THE MOST FREQUENTLY USED COMMUNICATION TOOL AND NOW IS BECOMING INCREASINGLY MORE TRUSTWORTHY AS AN INFORMATION CHANNEL.

THE MOST TRUSTWORTHY ON-LINE AUTO INFORMATION CHANNELS

MOST FREQUENT USAGE OF MOBILE PHONE

Source: Nielsen analysis, Automotive Consumer Insights Reports

N=950 N=950

79%

66%

64%

54%

53%

52%

52%

51%

44%

40%

AUTOMOBILE BBS

BRAND'S OFFICIAL MICRO-BLOG

WECHAT-(STUDENTS/COLLEAGUES/FRIENDS) PRIVATE ACCOUNT

PERSONAL VIDEO SITES

WECHAT-THE PUBLIC

OPINION LEADERS OR FRIENDRECOMMENDED

BLOG (SUCH AS SINA BLOG)

SOCIAL NETWORKINGSITES(RENREN,DOUBAN)

CELEBRITY MICRO-BLOG

MICRO FILMS

63%

48%

47%

46%

44%

39%

38%

38%

37%

36%

28%

26%

2%

WECHAT

MOBILE PHONE MUSIC

BROWSERS

MOBILE VIDEO

GAMES

LIFE SERVICE (SUCH AS THEPUBLIC COMMENTE)

MOBILE READING

SOCIAL NETWORKING SITE

MICRO-BLOG

ELECTRONIC SHOPPING/PAYMENT

LOCATION SERVICE

TOOLS (SUCH AS NOTE,DICTIONARIES, ETC.)

I DON’T USE ANY APPLICATIONON MOBILE PHONE


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F U T U R E C O L L A B O R AT I O N M O D E L O F M U LT I P L E E-C O M M E R C E S TA K E H O L D E R SCar manufacturers should make full use of consumer traffic generated

from the third party platform, and provide total service from the dealer

e-Commerce platform; Auto OEM website will focus on information

supply, customized order, cross region logistics service offering

FUTURE AUTOMOTIVE E-COMMERCE DEVELOPMENT MODE AND THE POSITIONING OF MANAGEMENT MAIN BODY

Information inquiry

Models selection

Orders/deposit

Test drive appointment

Negotiation/loan

Payment transaction

Delivery/Pick up

Auto OEM E-commerce

AutomotiveVertical website

Dealers E-commerce

The third party

E-commerce

Smart phone and Wechat/App

Customized/full service platform

Information/Consumer traffic platform

Complementary win-win

Healthy competition


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Chinese brand preference is behind Germany and American brand and

saw a slight increase over the previous year

2013 BRAND PREFERENCEUnit: %

2014 BRAND PREFERENCEUnit: %

B R A N D I N N O VAT I O N

CHINESE BRAND PREFERENCE IMPROVES OVER THE PAST YEAR,BUT THERE IS A LONG WAY TO GO

68

48

16 13 13 6 4

13 11 6 2 1

BRAND PREFERENCE

BRAND PREFERENCE

Source: Q64a brand preference (first preference)

Base: all respondents

#3

#4


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CHINESE BRAND PREFERENCE IMPROVES OVER THE PAST YEAR,BUT THERE IS A LONG WAY TO GO

C H I N A D O M E S T I C B R A N D I M A G E I S R E L AT I V E LY A M B I G U O U S, B U T H A S A N O P P O R T U N I T Y TO B E C O M E M O R E YO U N G A N D FA S H I O N A B L EIn the eyes of consumers, Chinese brand is far away from the image of

an ideal brand, particularly “ Decent”, “Fashionable” and “Young”

IMAGE PERCEPTION OF EACH COUNTRY BRAND

Unique

American brand

Comfort

Reliable

Decent

Advanced

Practical

Driving Pleasure

Fashionable

Modern

Steady Streamlined

Sporty

Innovative

Delicate

Personality

Dynamic

Elegant

Hale

European style

Young Cute

France brand

Germany brand

Chinese brand

Ideal

brand

Japanese brand Korea

brand

Source: Q66a current image/Q66B ideal image

Base: all respondents


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GERMANY BRAND

AMERICAN BRAND

JAPANESE BRAND

KOREA BRAND

FRANCE BRAND

CHINESE BRAND

P R O D U C T I S T H E M O S T I M P O R TA N T D R I V E R O F B R A N D I M A G E, F O L L O W E D B Y S E R V I C E A N D M A R K E T I N G

PERFORMANCE OF MAJOR BRAND DRIVERS BY COUNTRY BRAND

IMPORTANCE FOR BRAND CONSIDERATION

39%

11% 19%

19%12%

PRODUCT

USER IMAGE

COMPETITIVE POSITION

MARKETINGCOMMUNICATION

DEALER SERVICE


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PERFORMANCE OF MAJOR BRAND DRIVERS BY COUNTRY BRAND

C H I N E S E B R A N D P R O D U C T S N E E D TO C L O S E T H E G A P O N Q U A L I T Y, R E P U TAT I O N, S A F E T Y A N D T E C H N O L O G YAmong products drivers, Chinese brands is relatively behind in

quality, reputation/grade, safety and advanced technology; Exceptional

performance of Chinese brands is seen in ride and handling.

Reliable and High Quality

Reputation and grade

Safety performance

Advanced Technology

Excellent Ride and handling

BRAND DRIVER PERFORMANCE-PRODUCT

24

15

16

19

27

CHINESE BRANDS LEADING BRANDS

54

48

35

46

26

Germany brand

France brand

Germany brand

Japanese brand

Chinese brand


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C H I N E S E B R A N D S A L S O N E E D I M P R O V E M E N T I N M A R K E T I N G, S E R V I C E A N D U S E R I M A G E D R I V E R S

29

14

30

19

30

54

43

47

39

44

27

28

46

39

23

54

49

53

46

44

CHINESE BRAND

23

18

16

25

42

54

37

37

51

39

CHINESE BRAND

CHINESE BRAND

Germany brand

Korea brand

Korea brand

Korea brand

Japanese brand

France brand

Korea brand

American brand

Korea brand

France brand

LEADING BRAND

American brand

Korea brand

France brand

American brand

France brand

LEADING BRAND

LEADING BRAND

Successful

Tasteful

Progressive

Fashionable

Adventurous

BRAND DRIVER PERFORMANCE-USER IMAGE

Enjoys a good reputation in public opinion

Has outstanding advertising

Driving experience activities

New product launch events

Events and activities dealer organized

BRAND DRIVER -MARKETING COMMUNICATION

Dealer sta� is professional and knowledgeable

Good service quality

Car salerooms provide an exclusive ambience

Extensive test drive

Transparent pricing and reasonable charge

BRAND DRIVER-DEALER SERVICE


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C H I N E S E B R A N D I N N O VAT I O N N E E D S TO S TA R T F R O M I M P R O V I N G C O N S U M E R E X P E R I E N C E O F E A C H TO U C H P O I N T

DEALERSHOWROOM/FACILITY

ADVERTISINGEFFECTIVENESS

AFTER-SALESSERVICE

SAFETY AND ADVANCEDTECHNOLOGY

USER IMAGE

PRODUCTDEVELOPMENT

NEW PRODUCTLAUNCH CAMPAIGN

BRAND EXPERIENCE


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Chinese brand faces the dual challenge of low preference and poor brand image. The fundamental solution is to enhance product quality and technology advancement. Meanwhile, it requires sufficient attention to improve consumers’ brand experience each consumer touch point from marketing to service.

Multiple emerging auto e-Commerce platforms should seize the market opportunity through merging and cooperation. Car companies are recommended to take advantage of both dealers’ and third-party platform to provide integrated online sales service.

Demand for Intelligent cars is on the rise. Actions are being taken by auto manufacturers are speeding up the development of Telematics and its implementation and generating value from dynamic vehicle and user data applications.

F U T U R E I S N O W: H O W TO G R A B W H I T E S PA C E O P P O R T U N I T I E S F R O M D E M A N D M I G R AT I O N A N D U P G R A D E

S U M M A R Y

1PRODUCT

INNOVATION

2

TECHNOLOGYINNOVATION

3

MARKETING INNOVATION

4BRAND

INNOVATION

Focus on consumers demands in mid-high price of SUV and MPV, mid-low price hatchback and high-end coupe, and make full use of the existing platform to development derivative body type.


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ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and

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and consumer information, television and other media measurement,

online intelligence and mobile measurement. Nielsen has a presence

in approximately 100 countries, with headquarters in New York, USA

and Diemen, the Netherlands.

For more information, visit www.nielsen.com.

Copyright © 2014 The Nielsen Company. All rights reserved. Nielsen

and the Nielsen logo are trademarks or registered trademarks of

CZT/ACN Trademarks, L.L.C. Other product and service names are

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