auto con1234

AutoConnections 2012 Conference & ExpoSeptember 5-8 at The Aria Resort Casino, Las Vegas

CONFERENCE PRODUCED BYCONFERENCE HOSTED BY

Connecting your dealership with the right technologies,strategies, and leaders to create powerful new outcomes.

Powerhouse Keynote SpeakersPlus 80 Workshops, Panel Discussions & Labs

Dave AndersonPresident of Dave Anderson’s Learn To Lead, Dave is author of twelve leadershipdevelopment books, including the TKO Business Series, Up Your Business, If You Don’t Make Waves You’ll Drown, How to Run Your Business by THE BOOK, and How to Lead by THE BOOK.

Lon SafkoMarketing Consultant, CEO, Author of Extreme Digital Marketing, and Fusion Marketing, Lon shows corporations how to train managers to think creatively, details the secrets of launching a successful on-line business. His best selling book The Social Media Bible, is transforming marketing strategies.

Grant CardoneGrant is a Best-selling Author, Sales Training Expert and Twitter Top 10 Business Coach and reality TV show host. Through his five books, he discusses how to be successful in this new economy. Cardone revolutionized the auto dealer industry by re-engineering their sales process and philosophy.

Preliminary AgendaSeptember 5th

1:00 PM Registration Opens

3:00 - 5:00 PM Business Assessments

5:00 PM Opening General Session & Keynote

6:00 PM AWA Reception

7:00 PM 2012 AWA Awards Ceremony

September 6th

7:30 AM Breakfast

8:30 AM Opening General Session

10:00 AM Ten Workshops

11:00 AM Break in Exhibit Hall


1:00 PM Lunch

2:00 PM Ten Workshops

3:15 PM Break in Exhibit Hall


5:15 PM Sponsored Labs

6:00 PM General Session

7:00 PM Evening Reception in Exhibit Hall

September 7th

7:30 AM Breakfast

8:30 AM Opening General Session


10:45 AM Break in Exhibit Hall

11:30 AM Expert Roundtables

12:45 PM Lunch


3:15 PM Break in Exhibit Hall


5:15 PM Sponsored Labs

6:00 PM General Session

7:00 PM Evening Reception in Exhibit Hall

September 8th

7:30 AM Breakfast


10:00 AM General Session

11:30 PM Closing Remarks

12:00 PM Bonus Workshop Sessions

6 Exciting Expo ThemesPEOPLE Regardless of whether you operate a single-point dealership, or a multi-franchise dealer group, the need for attracting and hiring the right people, then cultivating a culture in the work place that retains those great people is greater than ever before. How do you make the most out of the Millennial Generation? What are some of the most effective and lowest cost resources for pre-screening and selection? What are the interview questions that keep you compliant with federal regulations? AutoCon 2012 will bring in the experts to connect you with the resources that you need to ensure that people power your success and become your greatest asset, rather than becoming another challenge to deal with. PROCESS Whether operating a CRM system, or simply updating specials and inventory displays, the need for Process definition, implementation, and training to support the consistent execution of work flow procedure is more acute today than ever before. With more prospective customers than ever before making contact with dealers prior to physically visiting the dealership, customer communication process is an essential ingredient for a dealer’s success. AutoCon 2012 will provide mission critical information and insights on process management such as CRM, email template design and daily use, daily workflow task lists, BDC design and implementation, Internet Sales.

MEASUREMENT Many dealers and managers are familiar with the phrase “You cannot manage what you do not measure…” , yet far too often dealers are asked to make decisions around marketing, sales, process and investments without adequate performance metrics, analytics or other information that would make up what we all refer to as “measurement”. This workshop track is all about connecting dealers with the resources, tools, strategies and tactics to drive measurement and accountability in a dealership so that your decisions become data empowered and more likely to result in an ongoing, ever improving competitive advantage.

SOCIAL MEDIA Social networks continue to grow at rapid speeds for one reason: we’re all social by nature. This especially holds true in the automotive industry, where customer service and social interactions are the foundation of a successful dealership. This conference puts an emphasis on leveraging social media and online networking to grow your dealership’s online presence. All the major bases will be covered, including Facebook, Twitter, Google+, Pinterest, and several other niche networks.

LOCAL REACH Capturing local buyers is the key to success for most dealers. This starts with being visible in local search results, such as Google Places and Yelp, and continues with gaining positive reviews on these sites from satisfied customers. AutoCon 2012 focuses on the fundamentals of local marketing for your dealership. Topics range from creating a consistent local branding strategy to building relationships with community influencers to drive traffic and referrals to your dealership.

MOBILE Over 90% of Americans keep their cell phones within arms reach 24 hours a day. Mobile is one of the fastest growing consumption channels, with smart phone adoption rates skyrocketing among consumers. With more website visitors coming via mobile devices, it is increasingly important for dealers to have a strong presence in this area. AutoCon 2012 delivers key information about mobile topics such as responsive web design, creating custom mobile apps, SMS marketing strategies and more.

CONFERENCE PRODUCED BY

For Sponsorship, Exhibitor and Speaker Opportunitiescall Carrie Hemphill, Managing Director of First Class Educators

at 908-601-6475

CONFERENCE HOSTED BY

AutoConnections 2012Conference & Expo

September 5-8, 2012Aria Resort & Casino, Las Vegas

STAG

E

EXHIBIT HALL MEETING ROOMS

RESTROOMS

MEALSGENERALSESSION

13

12

9

87

6

5

4

3

2

1

RESTROOMS

11

10

BoardRoom

PRESS

Aria Resort & Casino - THIRD FLOOR

ENTRY

LABS

& AWACeremony

Pre

miu

m E

xhib

itor S

pa

ce

Pe

op

le

& Process • M

ea

sure

me

nt •

Soc

ial • Local

•

M

ob

ile

•

EVENT SPONSORS & EXHIBITORS

Aria

Room Rates

$125 /night

Breakfast and Lunch are a greatopportunity for peer-to-peer networking and sharing of best practices – and all are included in your registration.

REASONS TO ATTEND:The AUTO CONNECTIONS di�erence:

Dealer

Principals

receive

complimentary

registration

Vegas is a gas,you could have some fun

while you learn something.

DEALE

R CENTRIC EducationalCourses

SponsoredWorkshops

BusinessFriendly

Our exhibition hall is organized by product groups,making shopping easy. 1 Measurement 2 People 3 Process 4 Social 5 Local 6 Mobile

AutoConCulture

Expo Hall

AutoCon LabsAutoCon o�ers hands-onpresentations of products and technology in a lab setting.

Gives dealers who are shoppingfor solutions, new technology, products and services the opportunity to hear �rst hand from supplier experts.

Our Educational Workshops are pitch-free, lead by vetted industry experts, national speakers, and proven thought leaders.

Staying connected is a priority - FREE WiFi is provided in all areas (exhibit hall, hotel rooms, workshops and labs).

Early BirdRegistrationDiscountsEndJune 30

Receive

Thousands

in Supplier

Credits