auto con1234 6 30-2012

AUTOCONNECTIONS 2012 CONFERENCE & EXPOSEPTEMBER 5-8 | ARIA RESORT & CASINO, LAS VEGAS

HOSTED BY PRODUCED BY

CONNECTING YOUR DEALERSHIP WITH THE RIGHT

TO CREATE POWERFUL NEW OUTCOMES

TECHNOLOGIESSTRATEGIES& LEADERS

PRELIMINARY AGENDA_____________________________________

September 5th1:00 PM Registration Opens

3:00 PM Business Assessments

5:00 PM General Session

6:00 PM AWA Reception

7:00 PM 2012 AWA Awards Ceremony

_____________________________________

September 6th7:30 AM Breakfast

8:30 AM General Session

10:00 AM Ten Workshops

11:00 AM Break in Exhibit Hall


1:00 PM Lunch

2:00 PM General Session Keynote

3:15 PM Break in Exhibit Hall

4:00 PM Ten Workshops

5:15 PM Sponsored Labs


7:15 PM Evening Reception

_____________________________________




11:00 AM Break in Exhibit Hall


1:00 PM Lunch


3:15 PM Break in Exhibit Hall

4:00 PM Ten Workshops

5:15 PM Sponsored Labs


7:15 PM Evening Reception

_____________________________________




11:30 PM Closing Remarks

12:00 PM Bonus Workshop Sessions

6 Exciting Expo Themes_____________________________________________________PEOPLE Regardless of whether you operate a single-point dealership, or a multi-franchise dealer group, the need for attracting and hiring the right people, then cultivating a culture in the work place that retains those great people is greater than ever before. How do you make the most out of the Millennial Generation?

What are some of the most effective and lowest cost resources for pre-screening and selection? What are the interview questions that keep you compliant with federal regulations? AutoCon 2012 will bring in the experts to connect you with the resources that you need to ensure that people power your success and become your greatest asset, rather than becoming another challenge to deal with.

_____________________________________________________PROCESS Whether operating a CRM system, or simply updating specials and inventory displays, the need for Process definition, implementation, and training to support the consistent execution of work flow procedure is more acute today than ever before.

With more prospective customers than ever before making contact with dealers prior to physically visiting the dealership, customer communication process is an essential ingredient for a dealer’s success. AutoCon 2012 will provide mission critical information and insights on process management such as CRM, email template design and daily use, daily workflow task lists, BDC design and implementation, Internet Sales.

_____________________________________________________MEASUREMENT Many dealers and managers are familiar with the phrase “You cannot manage what you do not measure…” , yet far too often dealers are asked to make decisions around marketing, sales, process and investments without adequate performance metrics, analytics or other information that would make up what we all refer to as “measurement”. This workshop track is all about connecting dealers with the resources, tools, strategies and tactics to drive measurement and accountability in a dealership so that your decisions become data empowered and more likely to result in an ongoing, ever improving competitive advantage.

_____________________________________________________SOCIAL MEDIA Social networks continue to grow at rapid speeds for one reason: we’re all social by nature. This especially holds true in the automotive industry, where customer service and social interactions are the foundation of a successful dealership.

This conference puts an emphasis on leveraging social media and online networking to grow your dealership’s online presence. All the major bases will be covered, including Facebook, Twitter, Google+, Pinterest, and several other niche networks.

_____________________________________________________LOCAL REACH Capturing local buyers is the key to success for most dealers. This starts with being visible in local search results, such as Google Places and Yelp, and continues with gaining positive reviews on these sites from satisfied customers.

AutoCon 2012 focuses on the fundamentals of local marketing for your dealership. Topics range from creating a consistent local branding strategy to building relationships with community influencers to drive traffic and referrals to your dealership.

_____________________________________________________MOBILE Over 90% of Americans keep their cell phones within arms reach 24 hours a day. Mobile is one of the fastest growing consumption channels, with smart phone adoption rates skyrocketing among consumers.

With more website visitors coming via mobile devices, it is increasingly important for dealers to have a strong presence in this area. AutoCon 2012 delivers key information about mobile topics such as responsive web design, creating custom mobile apps, SMS marketing strategies and more.

HOSTED BYPRODUCED BY

SEPTEMBER 5-8 | ARIA RESORT CASINO, LAS VEGAS

Powerhouse Keynotes & Speakers

JIMZIEGLER

GRANT CARDONE

WILLIAM LOVEJOY

LONSAFKO

DAVEANDERSON

DAVIDLEWIS

Grant CardoneGrant is a Best-Selling Author, Sales Training Expert and Twitter Top 10 Business Coach and reality TV show host. Through his five books, he discusses how to be successful in this new economy. Cardone revolution-ized the auto dealer industry by re-engineering their sales process and philosophy.

Dave AndersonPresident of Dave Anderson’s Learn To Lead, Dave is author of twelve leadership development books, including the TKO Business Series, Up Your Business, If You Don’t Make Waves You’ll Drown, How to Run Your Business by THE BOOK, and How to Lead by THE BOOK.

Lon Safko Marketing Consultant, CEO, Author of Extreme Digital Marketing, and Fusion Marketing, Lon shows corporations how to train managers to think creatively, and details the secrets of launching a successful online business. His best selling book The Social Media Bible, is transforming marketing strategies.

Jim Ziegler Goal driven, ambitious and sales oriented, Jim became a record setting Radio Ad Sales Manager and Auto Sales and Finance Manager with some of the largest dealerships in the country. Jim delivers dynamic, high content presentations on leveraging relationships into increased sales and profits, Internet marketing and prosperity.

David LewisDavid trains Dealers, General Managers, Sales Managers, F&I Managers and Salespeople on the “Art of Inspirational Selling”. His unique ideas have helped thousands of dealerships nationwide achieve their sales and management goals. David shares his ideas in a book titled, The Secrets of Inspirational Selling, which gained immediate popularity.

William J. LovejoyLovejoy headed GM Vehicle Sales, Service and Marketing, where he oversaw an increase in GM's U.S. market share in one of the most competitively challenging markets the industry has ever seen. Under his leader-ship, GM's truck sales have led the industry and set records, while GM's scores in National Automobile Dealers Association dealer-satisfaction surveys have improved dramatically. Current Director and Manager of the automotive consulting firm, Lovejoy & Associates, Mr. Lovejoy has served as Group Vice President, North American vehicle sales, service and marketing for General Motors Corporation; and Vice President of service and parts operation. He served in various capacities for General Motors Acceptance Corporation (‘‘GMAC”) and ultimately President of GMAC in 1990.

PATRICKKELLY

Patrick KellyPresident and COO of CAR-Research XRM, Patrick is an inspiring speaker, coach, and process-oriented thinker who helps achieve positive outcomes.

Tracy MyersBest-Selling author and legendary speaker, Tracy Myers is commonly referred to as The Nation’s Premier Automotive Solutions Provider. He is also a Certified Master Dealer and was the youngest-ever recipient of the National Quality Dealer of the Year award by the NIADA. His dealership, Frank Myers Auto Maxx, was recently recognized as the number one Small Business in NC by Business Leader Magazine, one of the Top 3 dealerships to work for in the country by The Dealer Business Journal and one of the Top 22 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine. Myers has been a guest business correspondent on FOX News, appeared on NBC, ABC and CBS, been featured in USA Today and written for Fast Company. His books include the #1 Best-Sellers Uncle Frank ‘Sez’, YOU Are The Brand, Stupid! and Pushing To The Front (written with Brian Tracy). He was also featured in the Telly Award winning film “Car Men”. As the founder of his own marketing and branding academy, Tracy teaches ambitious business owners, professionals and entrepreneurs how to get noticed, gain instant credibility, make millions and dominate their competition.

Jim FlintJim Flint is the first-ever corporate director of interactive sales and marketing for the John Eagle Family of Dealerships. Flint, who began his professional career with a stint in sports marketing for Nike, joined Dallas-based John Eagle in early 2009. He moved to the retail side of the business after working at the OEM level with Nissan and Toyota for more than a decade.

Richard BustilloRichard Bustillo is the General Manager of Rick Case Honda in Fort Lauderdale, Florida. As the operational leader of the largest Honda Dealership facility in North America, Bustillo supervises a team of over 350 associates that sell and service thousands of new and used vehicles each month. He has a proven history of success in raising dealership net profits and has a consistent record of turning poorly performing dealer-ships into solid performers. Bustillo’s expertise extends to setting and administering budgets for fixed and variable expenditures; managing incoming/outgoing new and used vehicle inventory to optimize cash flow and sales. At Rick Case Honda he is the decision-making authority with full responsibility for all day-to-day dealership operations, policies and procedures. Bustillo is a recognized expert in hiring, training and motivation of management and support personnel, along with the creation of innovative sales and marketing approaches. He is the only volume store to achieve the prestigous Honda Presidents award 4yrs in a row.

Ralph PagliaVice President Digital; Tier10 Marketing. Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital Marketing enterprises. At Tier10 Marketing, Paglia has created significant revenue growth from new solutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputation management strategies and tactics. Paglia has become a nationally recognized thought leader, speaker and author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.

SEPTEMBER 5-8 | ARIA RESORT CASINO, LAS VEGAS

Powerhouse Keynotes & Speakers

TRACYMYERS

JODYDEVERE

SEANSTAPLETON

RALPHPAGLIA

JIMFLINT

RICHARDBUSTILLO

Sean StapletonVP of Sales at VinSolutions, Sean is a highly regarded author in many top automotive trade magazines and a dynamic speaker who has the pulse of the auto industry.

Jody DevereCEO and Founder of AskPatty.com, Jody has organized six workshops on Diversity & Women’s Issues especially for AutoCon2012.

David Johnson David Johnson is considered by many to be the top authority on automotive social media. He is the social media editor of AutomotiveDigitalMarketing.com, a featured blogger on SocialMediaToday.com and the author of his own blog, dedicated to the auto industry, at PersuasiveConcepts.com. He has conducted many seminars, lectures and in-dealership training sessions on the creation and implementation of social strategies. David teaches dealerships the how, why and ROI of social marketing through the implementa-tion of advanced inbound lead generation tactics.

DAVIDJOHNSON

Aria

Room Rates

$125 /night

Breakfast and Lunch are a greatopportunity for peer-to-peer networking and sharing of best practices – and all are included in your registration.

REASONS TO ATTEND:The AUTO CONNECTIONS di�erence:

Dealer

Principals

receive

complimentary

registration

DEALE

R CENTRIC EducationalCourses

SponsoredWorkshops

BusinessFriendly

Our exhibition hall is organized by product groups,making shopping easy. 1 Measurement 2 People 3 Process 4 Social 5 Local 6 Mobile

AutoConCulture

Expo Hall

AutoCon LabsAutoCon o�ers hands-onpresentations of productsand technology in a geniuslab setting.

Gives dealers who are shoppingfor solutions, new technology, products and services the opportunity to hear �rst hand from supplier experts.

Our Educational Workshops are pitch-free, lead by vetted industry experts, national speakers, and proven thought leaders.

Staying connected is a priority - FREE WiFi is provided in all areas (exhibit hall, hotel rooms, workshops and labs).

Register

Early and

SAVE

Receive

Thousands

in Supplier

Credits

6 Workshops Designed for Diversity & Women’s Issues

UniqueTo

AutoCon

DEVELOPED BY WWW.ASKPATTY.COM:

Awards PresentationSept 5th

PCG Consulting

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Dealer Principal & General Manager

“There are dozens of dealer events, and it can be an overwhelming decision choosing which one(s) to attend. However, I will always send my team to the FCE events because I want the best – and they always deliver!”

Tracy Myers, Dealer PrincipalFrank Myers Auto Maxx

Operations & General Sales Manager

“First Class Educators have provided game-changing education in the digital marketing realm for my staff and I. This is the way of the future. These events are excellent for dealers ready to change and wanting to understand the digital world."

MJ MacDonald, Operations ManagerBountiful Mazda • Orem Mazda

Business Development Center (BDC) & Internet Manager “The team at FCE seems to always outdo themselves and I expect AutoCon2012 to be no different. The line-up of speakers that they attract are true Industry leaders. I always end up having not just a few but many things to implement back at the dealership. In just two days I can gain more information from peers and speakers than months of training and research on my own. ”

Lindsay Lavery, eCommerce DirectorLavery Automotive

Internet Sales Director

"First Class Educators brings together some of the best and brightest in the industry. Consequently, FCE events have been a valuable source of information and provided me with some of the tools and ideas necessary to build our eCommerce operations."

Tony Rhoades, Internet Sales DirectorGunn Auto

Marketing Manager

“This year I’ve had the opportunity to attend two conferences put on by First Class Educators and both have indeed been first class events. The digital marketing landscape is becoming increasingly dynamic and the FCE events I’ve attended have really hit on the latest trends and developments. Even the most seasoned automotive digital marketers will learn something new given the diversity and depth of topics lead by experts from within and outside the industry.FCE conferences are a great opportunity to quickly and efficiently bring your dealer team up to speed on all things digital and get them energized to adjust and implement their marketing strategies. This is exactly why we brought 21 members from our group to FCE’s Automotive Boot Camp.”

Ben Robertaccio, Marketing ManagerMorrie's Automotive Group

Social Media Manager

“I have participated in 2 events that First Class Educators has produced, Digital Marketing Strategies Conference and Automotive Boot Camp. FCE always seems to have their finger on the pulse of what is happening in the Auto Industry and the impact that digital marketing has on it (I think Carrie has a crystal ball). FCE has the best speakers, teachers and even mentors to guide and teach you. The selection of topics and classes is wide and varied, I just wish I could clone myself so I could get to ALL of them! I usually walk in thinking I know it all, and walk out having learned so much new information. I look forward to the next event!”

Trish Spagnola, Director of Interactive Marketing & MediaWestbury Jeep Chrysler Dodge Ram • Grand Prix Subaru • Garden City Jeep Chrysler Dodge Ram • FIAT of Westbury • Levittown Ford

Internet Sales Director

“I have attended several First Class Educator events, and I am always impressed with the camaraderie of dealers, the quality of speakers and trainers, and I always manage to leave with more ideas than we can put into place. I highly recommend FCE events for any dealer that wants to stay ahead of the curve." Dani Hart, Internet Sales DirectorPohanka Auto Group

Why we’re excited about AutoCon 2012…

Wednesday, September 5 1:00pm Registration Opens

3:00pm Business Assessments Attendees Get Personalized Advice on Selecting AutoCon Workshops Unique to AutoCon

5:00pm General Session Keynote Speakers: Jim Ziegler, Alpha Dawg & Bill Lovejoy, former President of GM NA

6:00pm AWA Automotive Website Awards Reception and Ceremony

Thursday, September 6 Track

7:30am Breakfast 8:30am General Session Keynote Speaker: Sean Stapleton, VP of Sales, VinSolutions 10:00am Workshops How Google+ Local is Changing the Social Landscape SOC/LOC Texas Hold 'Em: Moves Texas Dealers are Making to Drive Internet Sales LOC Turn Your Internet Whisper into a Loud Digital Voice Sponsored Workshop The ROI of An Integrated Website Platform & Business Process Tools Sponsored Workshop I Hate/Love My Online Reputation PRO The Evolution of Digital Marketing - Where Do We Go From Here? LOC How to Build a True BDC that is Profitable PRO Diversity Marketing to Latinos (*Diversity Certificate Program*) PEO/PRO Paid Search Strategies 1 (*Paid Search Certificate Program*) LOC

11:45am Workshops Mobile Technology: Customer Retention and Loyalty Strategies MOB Generate New Profits from a Digitized Showroom PRO/LOC The Digital Dictionary for Dealer Principals to Translate Vendor-Speak PRO Dominate Page One of Search With Sales, Service, & Branding Videos Sponsored Workshop The Social Dealer Difference Sponsored Workshop Putting Dealers’ Phone Processes to the Test PRO Taking Profitable Dealers to the Next Level of Success PRO Recruiting, Hiring, & Retaining Women in the Automotive Industry (*Diversity Certificate Program*) PEO Paid Search Strategies 2 (*Paid Search Certificate Program*) LOC

1:00pm Lunch 2:00pm General Session Keynote Speaker: Lon Safko, author of The Social Media Bible.

4:00pm Workshops Dealer e-Process Websites - An Insider Look At Our Platform Sponsored Workshop The Top 10 Ways To Woo Your Online Buyers Sponsored Workshop What Does it Take for Automotive Dealers to Go from Good to Great PRO/MEA Nuclear Physics or Starting a Service BDC… Which One is Harder? PRO What Influences Customer Loyalty & How Do We Measure It? PEO/PRO Using Guerilla Marketing and Conquest Advertising to Grow Market Share LOC Transitioning From Distributed Calls/Leads to A Centralized Model PRO Case Studies of Dealerships Who Get It Right With Women (*Diversity Certificate Program*) PEO/PRO Paid Search Strategies 3 (*Paid Search Certificate Program*) LOC 5:15pm Sponsored Labs Hands-on follow-up to Workshops Unique to AutoCon

6:15pm General Session Keynote Speaker: Patrick Kelly, President and COO, CAR-Research XRM 7:15pm Reception Sponsored by VinSolutions

*Educational certificates are granted for attending these sets of classes.

LEARNING TRACKS: MEAsurement • PEOple • PROcess • SOCial • LOCal • MOBile

Friday, September 7 Track 7:30am Breakfast

8:30 General Session Keynote Speaker: Grant Cardone, Best-selling Author, Sales Training Expert, and TV Show Host 10:00 Workshops Dominate Your Local Market With Video Pre-Roll Marketing LOC 10 Ways To Improve Your Vehicle Merchandising Process PRO Is your Dealership Ready to Attract and Respond to the Real-Time Consumer? Sponsored Workshop How to Increase Revenue and Margins through Outsourcing Sponsored Workshop How to Use Social Media Compliantly and Effectively to Hire, Engage and Retain Employees SOC Digital Dealer Roadmap: How to Convert your Dealership to Maximize Profits PRO A General Manager’s Guide to your BDC, Internet, and Marketing Departments PRO Diversity Marketing to the LGBT Community (*Diversity Certificate Program*) PEO Google Analytics 1 (*Analytics Certificate Program*) MEA

11:45 Workshops Sell More Cars Using the Service Drive PRO How to use Facebook Ads to Amplify your Social Reach and Generate More Leads SOC Why Do I keep Repeating Myself? Getting Your Team to Do It Right the First Time PEO The Future Of Dealership Marketing & Analytics - Are You Ready? Sponsored Workshop The Power Of Landing Pages - 10+3 Tips To Drive Conversion LOC “The Unfair Advantage” - Author Panel & Book Release Announcement PEO/PRO Reputation Management Strategies and Tactics from Rick Case Honda's GM PRO A Candid Discussion With Women Leading Successful Dealerships (*Diversity Certificate Program*) PEO Google Analytics 2 (*Analytics Certificate Program*) MEA

1:00 Lunch 2:00 General Session Keynote Speaker: Patrick Kelly, President and COO, Car Research Unique to AutoCon 4:00 Workshops Influence: The New Metric to Build your Digital Advertising Plan Around Sponsored Workshop Your Audience Has Moved - Has Your Advertising Strategy Kept Up With Change? Sponsored Workshop How To Recruit, Screen, Train, and Retain Sales Professionals PEO/PRO Fixed Ops Digital Marketing Success - Selling Tires & Accessories on The Web LOC Social Media Dating, Professionally Called Blogger Outreach SOC Consolidating Strategies: How Search and Social Will Become One in 2013 SOC/LOC 10 Guidelines for Success in Social Media SOC Facebook Advertising & Engagement Strategies SOC Google Analytics 3 (*Analytics Certificate Program*) MEA

5:15 Sponsored Labs Hands-on follow-up to Workshops Unique to AutoCon

6:15 General Session Keynote Speaker: Tracy Myers, Best-Selling Author, Dealer Principal

7:15pm Reception Saturday, September 8 Track 7:30am Breakfast

8:30 Workshops The Mobile App Revolution: How you can use it to increase customer loyalty, retention and profits MOB Exploding Website Conversion: Benchmarking & Converting 50% of Your Website Visitors MEA Incorporating Customers and Websites Into Your Dealership's Trade-In Evaluation Process PRO Dealer Compliance in a Digital Age & How to Avoid Fines PRO Growing Customer Advocacy Using Bulletproof Social, Mobile and Video Strategies SOC/LOC How to Use Objective Data to Create Performance Plans and Compensation Models PEO/PRO Maximizing the Impact of Your Dealer Newsletter Program LOC Personal Branding Tips from Highly Visible Automotive Professionals - Panel Discussion PRO/SOC How to Simplify Analytics to See the Numbers that Make a Difference MEA

10:00 General Session Keynote Speaker: David Lewis, author of The Secrets of Inspirational Selling.

11:30am Closing

PCG Consulting

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www.AutoCon2012.com

Wednesday, September 5 1:00pm Registration Opens

3:00 Business Assessments Attendees Get Personalized Advice on Selecting AutoCon Workshops Unique to AutoCon

5:00 General Session Keynote Speakers: Jim Ziegler, Alpha Dawg & Bill Lovejoy, former President of GMAC

6:00pm AWA Automotive Website Awards Reception and Ceremony

Thursday, September 6 Track

7:30am Breakfast 8:30 General Session Keynote Speaker: Sean Stapleton, CSO, VinSolutions 10:00 Workshops How Google+Local is changing the Social Landscape MOB Texas Hold 'Em: Moves Texas Dealers are Making to Drive Internet Sales LOC Turn Your Internet Whisper into a Loud Digital Voice Sponsored Workshop The ROI of An Integrated Website Platform & Business Process Tools Sponsored Workshop I Hate/Love My Online Reputation PRO The Evolution of Digital Marketing - Where Do We Go From Here? LOC How to Build a True BDC that is Profitable PRO Diversity Marketing to Latinos (*Diversity Certificate Program*) PEO/PRO Paid Search Strategies 1 (*Paid Search Certificate Program*) LOC

11:45 Workshops Mobile Technology: Customer Retention and Loyalty Strategies MOB Generate New Profits from a Digitized Showroom PRO/LOC The Digital Dictionary for Dealer Principals to Translate Vendor-Speak PRO Dominate Page One of Search With Sales, Service, & Branding Videos Sponsored Workshop The Social Dealer Difference Sponsored Workshop Putting Dealers’ Phone Processes to the Test PRO Taking Profitable Dealers to the Next Level of Success PRO Recruiting, Hiring, & Retaining Women in the Automotive Industry (*Diversity Certificate Program*) PEO Paid Search Strategies 2 (*Paid Search Certificate Program*) LOC

1:00 Lunch 2:00 General Session Keynote Speaker: Lon Safko, author of The Social Media Bible.

4:00 Workshops Dealer eProcess Websites - An Insider Look At Our Platform Sponsored Workshop The Top 10 Ways To Woo Your Online Buyers Sponsored Workshop What Does it Take for Automotive Dealers to Go from Good to Great PRO Nuclear Physics or Starting a Service BDC… Which One is Harder? PRO What Influences Customer Loyalty & How Do We Measure It? PEO/PRO Using Guerilla Marketing and Conquest Advertising to Grow Market Share LOC Transitioning From Distributed Calls/Leads to A Centralized Model PRO Case Studies of Dealerships Who Get It Right With Women (*Diversity Certificate Program*) PEO/PRO Paid Search Strategies 3 (*Paid Search Certificate Program*) LOC 5:15 Sponsored Labs Hands-on follow-up to Workshops Unique to AutoCon

6:15 General Session Keynote Speaker: Dave Anderson, author of 12 leadership books, including How to Lead by THE BOOK. 7:15pm Reception Sponsored by VinSolutions

*Educational certificates are granted for attending these sets of classes.

LEARNING TRACKS: MEAsurement • PEOple • PROcess • SOCial • LOCal • MOBile

Friday, September 7 Track 7:30am Breakfast

8:30am General Session Keynote Speaker: Grant Cardone, Best-selling Author, Sales Training Expert, and TV Show Host 10:00am Workshops Dominate Your Local Market With Video Pre-Roll Marketing LOC 10 Ways To Improve Your Vehicle Merchandising Process PRO Is your Dealership Ready to Attract and Respond to the Real-Time Consumer? Sponsored Workshop How to Increase Revenue and Margins through Outsourcing Sponsored Workshop How to Use Social Media Compliantly and Effectively to Hire, Engage and Retain Employees SOC Digital Dealer Roadmap: How to Convert your Dealership to Maximize Profits PRO/MEA A General Manager’s Guide to your BDC, Internet, and Marketing Departments PRO Diversity Marketing to the LGBT Community (*Diversity Certificate Program*) PEO Google Analytics 1 (*Analytics Certificate Program*) MEA

11:45am Workshops Sell More Cars Using the Service Drive PRO How to use Facebook Ads to Amplify your Social Reach and Generate More Leads SOC Why Do I keep Repeating Myself? Getting Your Team to Do It Right the First Time PEO/PRO The Future Of Dealership Marketing & Analytics - Are You Ready? Sponsored Workshop The Power Of Landing Pages - 10+3 Tips To Drive Conversion LOC “The Unfair Advantage” - Author Panel & Book Release Announcement PEO/PRO Reputation Management Strategies and Tactics from Rick Case Honda's GM PRO A Candid Discussion With Women Leading Successful Dealerships (*Diversity Certificate Program*) PEO Google Analytics 2 (*Analytics Certificate Program*) MEA

1:00pm Lunch 2:00pm General Session Keynote Speaker: Dave Anderson, author of 12 leadership books, including How to Lead by THE BOOK. 4:00pm Workshops Influence: The New Metric to Build your Digital Advertising Plan Around Sponsored Workshop Your Audience Has Moved - Has Your Advertising Strategy Kept Up With Change? Sponsored Workshop How To Recruit, Screen, Train, and Retain Sales Professionals PEO/PRO Fixed Ops Digital Marketing Success - Selling Tires & Accessories on The Web LOC Social Media Dating, Professionally Called Blogger Outreach SOC Consolidating Strategies: How Search and Social Will Become One in 2013 SOC/LOC 10 Guidelines for Success in Social Media SOC Facebook Advertising & Engagement Strategies SOC/LOC Google Analytics 3 (*Analytics Certificate Program*) MEA

5:15pm Sponsored Labs Hands-on follow-up to Workshops Unique to AutoCon

6:15pm General Session Keynote Speaker: Tracy Myers, Best-Selling Author, Dealer Principal

7:15pm Reception Saturday, September 8 Track 7:30am Breakfast

8:30am Workshops The Mobile App Revolution: How you can use it to increase customer loyalty, retention and profits MOB Exploding Website Conversion: Benchmarking & Converting 50% of Your Website Visitors MEA Incorporating Customers and Websites Into Your Dealership's Trade-In Evaluation Process PRO Dealer Compliance in a Digital Age & How to Avoid Fines PRO Growing Customer Advocacy Using Bulletproof Social, Mobile and Video Strategies SOC/LOC How to Use Objective Data to Create Performance Plans and Compensation Models PEO/PRO Maximizing the Impact of Your Dealer Newsletter Program LOC Personal Branding Tips from Highly Visible Automotive Professionals - Panel Discussion PRO/SOC How to Simplify Analytics to See the Numbers that Make a Difference MEA

10:00am General Session Keynote Speaker: David Lewis, author of The Secrets of Inspirational Selling.

11:30am Closing

www.AutoCon2012.com

AutoConnections 2012Conference & Expo

September 5-8, 2012Aria Resort & Casino, Las Vegas

www.AutoCon2012.com

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SEPTEMBER 5-8 | ARIA RESORT & CASINO, LAS VEGAS

For Registration Sponsorship, or Exhibitor Opportunitiescall Carrie Hemphill, Managing Director of First Class Educatorsat 908-601-6475 • www.AutoCon2012.com

Aria Resort & Casino

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