authority building vs link building - smx advanced 2012
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http://www.slideshare.net/Casieg
Authority Building vs Link Building
@casiegOnline Marketing Manager
Grasshopper.com
Who is Grasshopper?
@casieg
• Virtual phone system…snooze
• Big competitors with lots of $$$
• Generic brand name
• Quality > Quantity
Quality leads to quantity
@casieg
Get wild!
Target Egos
Be a little controversial
Put on your PR hat
To get authoritative links…
@casieg
@casieg
Get a little wild & crazy!
The Grasshopper Re-brand
@casieg
5,000 influencers
Chocolate-covered Grasshoppers
Link to a video
Great write-up by Brent Csutoras
Results…
@casieg
200+ News stories
900k YouTube views
Bad ass links!
http://grasshopper.com/5000casestudy
@casieg
The most frequently used word in conversations is “I”
@casieg
@casieg
What was the result?
@casieg
Total
Organic
That’s Nuts!
Even better…more traffic!
Where to begin…
@casieg
Do your research
Create something valuable
Tell them about it
Other ego-centric ideas…
@casieg
@casieg
Be a little CONTROVERSIAL
@casieg
Put up a blog post
Bragged about it
Reached out to press
National Entrepreneurs’ Day
@casieg
Get Ready….
@casieg
@casieg
Put on your PR hat
HARO• http://www.helpareporter.com/
Back to basics
@casieg
Twitter • http://www.nytimes.com/twitter• http://muckrack.com/• http://wefollow.com/ • http://www.twibes.com/reporters/twitter-list
