AN AUTHOR'S GUIDE TOSALES AND MARKETING

An introduction to this brochure 4 What we can do for you, what you can do for us

The Palgrave Macmillan Global Team 5 Getting your book known through our dedicated sales force

Palgrave Macmillan Catalogs 7

Attending Conferences 8

A guide to the marketing of your book 9 The ways in which your book can be promoted

What do our authors have to say? 13

An overview of Palgrave Connect and online marketing 14 Welcome to the wonderful world of ebooks

Top tips for self-promotion 16 A step-by-step guide in order to achieve maximum coverage

Considering rights 20 A few things to remember about the legalities of publishing your book

The definitive author checklist 21 A quick summary of your steps to success

The next step… 22 Innovation at Palgrave Macmillan

CONTENTS

The Palgrave Macmillan Author Guide to Sales and Marketing provides a comprehensive overview of the sorts of activities that we carry out when marketing scholarly books, as well as informing you about the types of promotion that you can undertake to ensure your title is a success.

This guide will walk you through a range of marketing tools, explaining when and where they are used and why we think they work.

We will also give you an indication of how your book is sold, be it in print or digitally, and show you how our experienced sales force is constantly kept up-to-date with all the latest information on your title.

Perhaps the main message for you to take away after reading this brochure is how important it is for you to always be on the lookout for ways in which you can stay involved in helping us to promote your book. We pride ourselves on our high standard of author care and our dedicated team have put together some simple tips on promotion, which you can follow in order to maximize the exposure of your title.

What will you do for me? What can

I do for you?

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How can I help

market my book globally?

Contact authors@palgrave.com to keep us abreast of any conferences or events that you will be participating in. We can provide flyers or other promotional materials to help you promote your book.

Palgrave Macmillan offers you a truly global approach to marketing. Your Marketing Sponsor will be responsible for marketing your project in major markets around the world, including in the US and UK.

We have dedicated sales Teams based in over 50 countries, in places as diverse as London, New York, Germany, Italy, France, Scandinavia, Netherlands, Belgium, Spain, Eastern Europe, Latin America, the Caribbean, Australasia, Hong Kong, Thailand, Korea, Taiwan, Singapore, Malaysia, China, Japan, India and the Middle East.

The Global Sales Team are one of the best in the publishing world, working to make sure that your books are highlighted to all the key librarians and retailers in each region. We have a Trade Sales Team, who sell into bookshops, wholesalers and library suppliers, a Campus Sales Team, who call on university lecturers and an Online Sales Team who focus on our ebooks and online resources.

Our sales force is continually kept up-to-date with information from our Marketing and Publicity Departments. They attend bi-annual sales conferences and are issued with sales kits containing full details of forthcoming titles. These packs include jacket images, advance information sheets for booksellers, endorsements and any other relevant information that will help them to sell your book.

As well as buyers in bookshops, wholesalers and libraries, your title will also be presented to internet booksellers, such as Amazon, approximately five months before publication in order to obtain advance orders. This is one of the key reasons why it is important to adhere to production schedules, as they will be expecting delivery of particular titles within a certain month or alongside any planned promotions.

THE PALGRAVE MACMILLAN GLOBAL TEAM

Electronic files are distributed to data agencies such as Nielsen BookData and Bibliographic Data Services (BDS), booksellers such as Amazon and directly to customers worldwide. The first announcement of a title will occur 5 months ahead of publication, which will include the title being uploaded to Palgrave.com and subsequent changes will feed out as and when our internal systems are updated.

Our relationships with agencies and customers are superb, culminating in the award of BIC Excellence status in recognition of the comprehensive, accurate and timely announcement of Palgrave Macmillan titles to the industry. This was further supported by receiving the Digital Tick highlighting our commitment to ebook formats, as well as print products.

How else is my book promoted on Amazon?

We’re proud to be a part of Amazon's ‘Look Inside’ scheme. This allows readers to try-before-they-buy, as they can read a short extract of your title. The system does not allow the whole book to be read.

Your book may be released simultaneously in print and as an ebook, and so will appear in the Kindle store. The Kindle price may vary depending on discounting rates set with Amazon, but will be in line with the print copy of your book.

Reviews on Amazon are written by genuine customers of your book - we have no control over the reviews. They may also sometimes feed through from Amazon.com to Amazon.co.uk (and vice versa). This function is automated by Amazon and there is currently no publisher influence of this.

If you have a website then do add a link to your title so that your peers can buy the book. You can either link to the Palgrave.com site or to an online bookseller of your choosing, such as Amazon. If you link to an online bookseller the sale will be recorded through BookScan, (the industry wide system for recording book sales), while Palgrave Macmillan will record accurate sales through our website.

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How does information

about my book reach customers?

Good quality and diverse bibliographic data has become increasingly important. Customers, booksellers and librarians each demand data for their own specific requirements, in order to make the best informed purchasing decision. We design and assess our in-house database to adapt and provide the highest quality of data possible. Alongside this, periodical reviews of best practice are undertaken, to ensure we employ the most efficient processes and export the best quality data for your title.

It is imperative that the information about your book is correct and up-to-date as it will be visible on third party websites as well as our own. Please inform your Editorial Sponsor of any changes as soon as they become apparent.

We have a strong relationship with Amazon and all of our titles feed through to them automatically five months before publication. Furthermore, data is sent out once a week to online retailers to continually update their systems. Once this feed has gone out it can take up to 10 working days for sites such as Amazon to update. We also have special access to titles on Amazon and can update information directly to the website. However, it still takes up to a week for the corrections to appear.

Subject catalogs which are produced annually and are distributed to:• Booksellers • Librarians • Authors • Academics

All our subject catalogs are available on our website: www.palgrave.com/catalogues

YOUR BOOK WILL BE INCLUDED IN:

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PALGRAVE MACMILLAN CATALOGSWe have a dedicated team working together to ensure our catalogs are created to the highest quality and reach the right audience.

STARTING WITHBy choosing us to be your publisher and by providing us with your manuscript

YOU

EDITORIAL

MARKETING

DESIGN

MARKETINGSERVICES

Ensure the information on your book is readily available for the process to begin

Ensure your book information is included in the right catalog, at the right time, for the right audience

Our in-house design team are wonderful at making sure our catalogs are not only eye catching but readable and accessible

Handle the efficient online distribution of the catalogs throughout the year

With our new electronic catalogs you can now:

• Create a wish list to share with your librarian or your colleagues• Place an order online• Bookmark pages of interest• Share, print or download the catalog to your own computer

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OUR TOP 3 CONFERENCE TIPS

ATTENDING CONFERENCES

AUTHOR EXPERIENCESPlease let us know about conferences and events you’re attending and if we’re not going ourselves we can provide you with flyers to take – just get in touch at authors@palgrave.com.

Please aim to give us 3-4 weeks’ notice when requesting any promotional materials.

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Network, Network, Network – you’ll be doing this anyway but why not mention your book to colleagues or hand out a couple of flyers?

Social Media – if you are a Tweeter check out if there is a conference hash tag and Tweet it. Or write about the conference!

Let us know if you are presenting at a conference. We can supply you with promotional materials for your book.

At Palgrave Macmillan we attend conferences globally throughout the year. Conferences provide some great opportunities for commissioning new books, promoting and selling our newest titles and learning more about our customers and market. They also give us a chance to meet with our authors face to face – something we really value.

Make sure you visit www.palgrave.com/conferences if you missed us at a recent conference, or didn’t have time in your schedule to visit the Palgrave Macmillan stand. You can still use the conference discount to order titles for a limited period – this is also a great site to share with your contacts if your book was featured.

Palgrave Macmillan Journals have a tradition of excellence in professional and Social Science publishing and we have a variety of opportunities to promote your book to journal subscribers, readers, contributors and Editorial Boards across our portfolio. These opportunities include: your title being featured in print adverts in our journals, banner advertisements on their online homepages and incorporating information about your book in our Table of Contents e-alerts.

Why not sign up for relevant e-alerts to keep updated in your chosen subject area?http://www.palgrave-journals.com/pal/e_alerts.html#Register-for-e-alerts

Our presence in journal publishing is underpinned by our close collaboration with many societies, institutions and associations across the globe. Our partnerships include key links to the International Monetary Fund, European Consortium for Political Research, the Society for International Development and the Northeastern Political Science Association.

Visit our journals site for a full list of publishing partners.http://www.palgrave-journals.com/pal/information/pub_partnerships.html

What can our journals do

for your book?

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MARKETING THROUGH OUR JOURNALS

InternationalPolitics

PI

InternationalPoliticsVolume 49 Number 4 July 2012 www.palgrave-journals.com/ip/

Email campaigns are a great way to reach our customers regarding new products, discounts and events across all subject areas.

At Palgrave Macmillan we pride ourselves on having an excellent customer database which holds information on academics, lecturers, professionals, journal subscribers, librarians, press and contacts in the book trade - allowing us to tailor specific campaigns to the right people on relevant products. We create a diverse range of email campaigns every year varying from single title promotions, newsletters and subject catalog promotions to events and trade campaigns, which all remain above the industry average for effectiveness.

Another tool we can use to promote your book are flyers and leaflets. These are simple, eye catching and clear; they contain just enough information to draw the customer’s attention and encourage them to make a purchase. We may also include a promotional discount code where appropriate.

Promotional materials are produced throughout the year and are sent to targeted conferences and events for greatest impact. We can provide you with an electronic flyer that you can print and distribute at conferences, speaking engagements and promotional events. You can also circulate electronically amongst your personal contacts and colleagues. Email authors@palgrave.com for more information.

What can you do?

DIRECT MARKETING THROUGH EMAIL CAMPAIGNS, LEAFLETS AND FLYERS

In addition to our campaigns, it is always beneficial to undertake your own. For example, you could send out a publication announcement to listservs you subscribe to or by email to all of your contacts with a link to online

ordering. For more information on how to set this up, please contact authors@palgrave.com You could also create your own flyers for events on your book’s product page – skip ahead to the self-promotion section to find out how…

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When your contacts hear about your forthcoming book, you may be invited to speak at engagements and events. Palgrave Macmillan prides itself in fully supporting our authors to promote their book effectively at these unique opportunities.

If you have accepted an event invitation which is connected with your book, as your first port of call please contact authors@palgrave.com, who can – in consultation with the event organizers – discuss if the book can be sold by a local bookseller, a Palgrave Macmillan representative or by sending flyers. We know that events can come up at the last minute but, if you are able, please give us as much notice as possible so that we can ensure that we are able to prepare all material in time for your event.

Although we do not organize launches ourselves, we are always here to support you and any institution or organization that you are affiliated with that may like to host a launch or an event. We will also support you through book sales and point-of-sale material such as showcards, posters and leaflets.

Palgrave Macmillan has a great online presence, which can be utilized in conjunction with your own contacts to promote your event. If appropriate, your Marketing Sponsor may circulate the details through social media outlets or Palgrave.com.

The best events take place with partners such as universities, associations, institutions and businesses who are the driving force behind them – with an events manager who is excited about your book. The partner usually guarantees an engaged and enthused audience (which makes for the best and most interesting events), access to their extensive networks for marketing opportunities and also prominent and fully equipped locations.

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EVENTS, LAUNCHES AND ASSOCIATIONS

Which events have the best

return on investment?

Palgrave Macmillan authors have been very successful in numerous prize givings worldwide. Winning, or beingshortlisted or longlisted, is excellent exposure for your book and we are eager to continue building on our many achievements in this area.

Palgrave Macmillan has a large global database of prizes and our Marketing Department will proactively submit your book for any relevant awards. However, we also welcome your input. If there is a prize that you feel your book should be nominated for, please do not hesitate to let us know by emailing our Prize Coordinator at prizes@palgrave.com who will be happy to help.

The prize coordinator works closely with Marketing and Editorial to ensure that we make the best possible submission for your book and any successes will be shared with you and fully promoted through our website and social media outlets.

Visit the website to see our list of prize winning titles. http://www.palgrave.com/prizes

We will send review copies of your book to the publications listed in your Author Marketing Form (AMF), so please be sure to fill this out. Due to the limited number of review copies we’re able to send, we will focus our review copy mailings on academic publications and journals. Trade publications, like newspapers, magazines and websites, will be considered but may not be sent.

If you have any questions about where your book was sent for review, or if you have further suggestions, please contact authors@palgrave.com

Tell me about the Palgrave

Macmillan websiteYour book will be promoted on the Palgrave Macmillan website www.palgrave.com and on our regional sites, globally. @

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The Palgrave Macmillan website offers a fully searchable catalog and secure online shopping. Don’t forget to use your author discount if you order anything from our website – your author discount entitles you to a discount on any Palgrave Macmillan title, not just your own!

Your book’s page will feature detailed information including a sample of your book, reviews, endorsements and ebook availability, if appropriate. There is also a tool for you to create your own flyer.

Please check your book’s page a few weeks before publication and let your Editorial Sponsor know if there is any further information you would like us to add or link to from the page. We encourage you to use the ‘Share to Social’ buttons to share the page on social networks, as well as link to the page from your department website or personal web pages.

BOOK PRIZES AND REVIEW COPIES

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“One of the most effective ways to alert large numbers of colleagues in my field to my new book has been conference outreaching. I present at half a dozen annually, and also aggressively distribute the discount leaflets Palgrave makes for my book. These have been extremely helpful. I also try to arrange for the organizers to distribute these at additional conferences I’m unable to attend.”

“When you speak at a conference, it can help to ask conference organizers if you can include a flyer advertising your book in the conference programme. It can take a while to organize so be pro-active in contacting Palgrave's helpful Marketing Team well in advance of the conference!”

- Andrew Knight, author of The Costs and Benef ts of Animal Experiments

"Of all the publishers that I have dealt with, I have found the most satisfying (and creative) synergy between departments to exist within Palgrave Macmillan. From the commissioning process to publicity initiatives, there is a genuine through-line from when the book is edited and proofread up to the crucial postproduction elements and promotion. There is a strong sense that the individual character and identity of a specific book is borne in mind by all departments, and that there is no ‘one-size-fits-all’ approach to production and marketing.

- Bar

ry F

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aw, a

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eath in a Cold Climate: A Guide to Scandinavian Crime Fiction

- Sar

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auth

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of Urban Gothic of the Second World War

Inevitably, of course, a great deal depends on the willingness of an individual author to collaborate with

editors, publicists, etc., and lateral thinking on the part of authors to help with the presentation of a book is always gratefully received and acted upon. What’s more, the process does not end when the book is delivered to bookshops; there is a continuous fine-tuning process to ensure that all opportunities to bring the work to the attention of the target audience are taken – as well as to the attention of a readership that may not even have been within the original remit.

Accordingly, if an author is prepared to engage and thoroughly collaborate with the various departments at Palgrave Macmillan, he or she will be able to share a truly organic process that will be beneficial for everyone involved - not least the author."

WHAT DO OUR AUTHORS HAVE TO SAY?

PALGRAVE CONNECT Who buysPalgrave Connect?

What isPalgrave Connect?

Palgrave Connect has been developed with the aim of allowing librarians a flexible approach to building their library’s digital collection.

Palgrave Connect offers libraries access to over 11,000 scholarly ebooks in eleven subject areas across the Humanities, the Social Sciences and Business, as well as our three Reference Products. Ebooks can be purchased by Subject Collection (arranged by year and subject area) or via Build Your Own Collection.

economics & finance

history literature business & management

language & linguistics

philosophy &religion

media &culture

theatre &performance

social sciences education

political & international studies

the statesman’syearbook archive

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Simultaneous print and online programme for new titles

Individuals at subscribing institutions will have unlimited concurrent access, both remotely and on site

Permissive Digital Rights Management with ability to print, copy and download

EPUB format available for ebooks from 2011, 2012 and 2013 (in addition to PDF) for compatibility with e-readers.

Benefits to subscribing institutions Benefits to you

Fast to market while content is up-to-date

Students have greater access to online texts so more likely to use and cite titles in their work

This allows us to enforce the way in which end-users access and use the titles on Palgrave Connect. Our ebooks are limited to printing no more than one chapter per title per authorised user

Easier download and formatting options for the reader - thus increasing usage and awareness of titles

Why institutions like Palgrave Connect and why you should too…

Will my book be available through Palgrave Connect?

A. You can check the availability of your ebook on Palgrave Connect by visiting www.palgrave.com and searching for your title – details of availability will appear alongside the entry. Availability of Palgrave Macmillan titles in Palgrave Connect depends on a number of factors. Your book will not have been included if it is a student textbook or if we do not hold the rights to publish it electronically. Please contact us at authors@palgrave.com if you have any queries regarding the availability of your book via Palgrave Connect.

Will I get paid a royalty on my book if it appears in a Palgrave Connect Collection?

A. If you usually receive royalties for sales of your book in print form, you will usually be entitled to receive a royalty for use of your work in electronic forms, including use in Palgrave Connect. Check your author contract to find out the royalty percentage that applies. Because Palgrave Connect is sold in collections, we calculate the royalty based on our receipts for a particular collection, which are then divided equally between the number of books in that collection. For more information, visit our FAQs page on the Palgrave Connect website or email authors@palgrave.com.

Why is my book available on Palgrave Connect but not on other ebook sites?

A. Some Palgrave Macmillan ebook titles are available via third parties. There are, however, no third party vendors that will be selling our ebooks on a collection basis or who will be selling all of our ebook titles. As the upload process for each vendor is different there can sometimes be a delay between availability on Palgrave Connect and third party vendors.

Q

Q

Q

Palgrave Macmillan ebooks are also available in multiple formats suitable for most ereaders as single title purchases from ebook retailers including, but not limited to, Google, Amazon, Barnes and Noble, Kobo, Nook Store, Dawson, EBSCO, ebooks.com, Ebrary, Gardners, Myilibrary and Waterstone’s

Sales & Marketing

Questions & Answers

We have a dedicated Sales Team who deal with our Online Resources.

Our Online Marketing Team work closely with our Print Marketing Team to ensure all opportunities for the promotion of your title are undertaken. The Palgrave Connect platform is marketed to librarians and faculty members at institutions globally through targeted email and print campaigns. We also attend key global Online and Librarian conferences throughout the year..

eBook Vendors

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Why institutions like Palgrave Connect and why you should too…

AUTHOR MARKETING FORM

Fill out your Author Marketing Form (AMF) in as much detail as possible. Part of the AMF asks for a selection of review publications that you would like your book to be sent for review. We rely greatly on your expertize when deciding this! Due to the nature of our academic monographs, we often do not recommend that you suggest the mainstream media and press to receive review copies on your AMF – we have a limited number of copies of the book earmarked for review, and newspapers and other media outlets are often an ineffective use of resources.

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TOP TIPS FOR SELF PROMOTIONIf you do have some coverage in the press – an article written about you, or referencing your book – then let us know! We could put some quotes up on our website, or even tweet about it. PRESS

SOCIAL MEDIA

REVIEWS

EVENTS

LINKS

Social media is a powerful tool for promoting your work and for connecting with your community. See page 18 and 19 of this brochure for more tips about engaging with your followers on social media.

If you are contacted by a journal or publication that is interested in reviewing your book, please ask them to contact reviews@palgrave.com to request a review copy.

Be sure to let us know of any conferences or events you’re attending – and always take a copy of your book, along with flyers for display.

Add a link to your book on your email signature. Be as colourful or as simple as you like, but getting the name of your book out there can make a big difference.

Always have flyers handy – put together a simple flyer directly from the product’s page on our website. Simply click ‘Create Custom Flyer’ on the right hand side of the page and follow the simple instructions.FLYERS

PROMOTE

CONTACTS

Promote your book via listservs and associations you are a member of. These raise awareness of your book and generate peer interest. You can ask your Marketing Sponsor for a discount code that you can offer exclusively to specific lists or societies. If the association has a social media page they could even give your book a mention.

If you have any personal contacts at journals or publications then do make sure to detail their information on your AMF. If not your book will be sent to the book reviews editor as standard.

Read on to discover our tips on how not be left on the shelf.

Fill out your Author Marketing Form (AMF) in as much detail as possible. Part of the AMF asks for a selection of review publications that you would like your book to be sent for review. We rely greatly on your expertize when deciding this! Due to the nature of our academic monographs, we often do not recommend that you suggest the mainstream media and press to receive review copies on your AMF – we have a limited number of copies of the book earmarked for review, and newspapers and other media outlets are often an ineffective use of resources.

TOP TIPS FOR SELF PROMTIONIf you do have some coverage in the press – an article written about you, or referencing your book – then let us know! We could put some quotes up on our website, or even tweet about it.

Social media is a powerful tool for promoting your work and for connecting with your community. See page 18 and 19 of this brochure for more tips about engaging with your followers on social media.

If you are contacted by a journal or publication that is interested in reviewing your book, please ask them to contact reviews@palgrave.com to request a review copy.

Be sure to let us know of any conferences or events you’re attending – and always take a copy of your book, along with flyers for display.

Add a link to your book on your email signature. Be as colourful or as simple as you like, but getting the name of your book out there can make a big difference.

Always have flyers handy – put together a simple flyer directly from the product’s page on our website. Simply click ‘Create Custom Flyer’ on the right hand side of the page and follow the simple instructions.

Promote your book via listservs and associations you are a member of. These raise awareness of your book and generate peer interest. You can ask your Marketing Sponsor for a discount code that you can offer exclusively to specific lists or societies. If the association has a social media page they could even give your book a mention.

If you have any personal contacts at journals or publications then do make sure to detail their information on your AMF. If not your book will be sent to the book reviews editor as standard.

Read on to discover our tips on how not be left on the shelf.

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But being an expert isn’t enough, here are some things to ask yourself first before you dive in:

Do you have the time? It’s an ongoing commitment. You can’t build an effective following if you never post or Tweet. An abandoned profile is worse than no profile at all and will reflect badly on both you and your book. You can’t claim to be doing cutting edge work if you haven’t Tweeted since 2008! If you don’t use it, delete it!

Are you willing to write content? Engage people first with your insight and convince them of your expertise first before you try and sell them a book.

Will you be able to reach the right people? Before you set up a profile purely for the purposes of selling your book, take a look around. Are colleagues in your research area in these communities? Do relevant university departments or organizations have profiles?

Facebook Share the publication and, more importantly, link to the sample chapter of your book, available on palgrave.com.Join any relevant groups and ‘Like’ any relevant pages. Then ask permission of the moderator to send out an announcement to the group members and page fans, or post on the relevant wall.

LinkedInFeature your book prominently on your LinkedIn profile – link to it!Install the Reading List by Amazon application and add your book. This generates exposure without spamming all your contacts. If you receive reviews add them as news items to relevant LinkedIn groups.

Social media can be a powerful tool for promoting your work, engaging with your readers and interacting with your research community. It thrives on expertise and being able to bring experts to audiences they couldn’t reach otherwise. Social media can raise the profile of both you and your book.

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Twitter Be interesting! Easier said then done we know, but here are some ideas to get you started:• Comment on new work/articles and books in your area.• Give insight into how you research your books.• Keep people up-to-date of conferences you’re attending.• Ask your followers questions. There’s no easier way to engage then to make someone feel like their opinion matters!

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OUR GUIDE TO SOCIAL MEDIA

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OUR GUIDE TO SOCIAL MEDIA TOP DOS AND DON’TS FROM SIMON MAINWARING

Top 5 Don’ts for Facebook: Don’t participate if you do not intend to invest

time and energy into long-term relationships with your fans.

Don’t participate if you are not willing or capable of moderating the conversations you start on a daily basis.

Don’t measure success by the number of fans or followers you have, but rather, how deeply they are engaged.

Don’t treat social media like direct mail where you simply talk about yourself tirelessly in shorter sound bites.

When you make a mistake, don’t get defensive or self-righteous, but rather, accept responsibility, apologize and do what you can to make up for it.

Top 5 Dos for Facebook Do bring consistent creativity to your Facebook ‘Like’

page to inspire engagement.

Do respond to negative comments in order to turn a brand critic into a brand advocate.

Do recognize your brand loyalists and reach out to them to build them into brand ambassadors.

Do keep up-to-date with the latest applications and plug-ins that add new dimension to your ‘Like’ page.

Do recognize that you are effectively bidding for people’s attention in an overcrowded marketplace and that their time deserves to be rewarded.

Top 5 Don’ts for Twitter Don’t buy followers. It’s a waste of time and money.

Don’t spam your audience with constant messages about yourself.

Don’t forget to bring some humor and wit to your communications so that people want to read what you share.

Don’t forget to retweet what your followers share.

Don’t forget to be interesting. You must demonstrate your passion for your topic.

Top 5 Do’s for Twitter Do engage with a follower when they reach out to

you with a question or information.

Do post between eight and ten times a day and spend the rest of your time on engagement.

Do share photos, video links and text messages to inspire interest.

Do stay consistently engaged to avoid community attrition.

Do monitor your tone carefully, because it only takes 140 characters to undo all your good work.

SIMON MAINWARING is founder and President of We First, a brand consulting firm that helps companies use social media to build communities, profits and positive impact. His book We First: How Brands and Consumers Use Social Media to Build a Better World is published by Palgrave Macmillan

AUTHOR OF WE FIRST: HOW BRANDS AND CONSUMERS USE SOCIAL MEDIA TO BUILD A BETTER WORLD

Licensing rights in your bookWe have an active Rights Department, which manages the licensing of book content to a range of third parties such as foreign publishers wishing to publish translated editions and people seeking permission to use extracts of your work. All re-use of your work is strictly licensed in accordance with your moral rights. If you receive any enquiries from people wishing to re-use content from your book, please do get in contact with us.

Promoting licensing opportunitiesAre you well connected with a newspaper or magazine that may want to purchase serialization rights? Maybe you work for an organization that would like to license a specially branded version of your book to give away to clients? If you have any ideas or suggestions for licensing activity we could pursue for your book, we would be very pleased to hear from you.

Anti-PiracyEmergence of file sharing websites and the growth of the ebook market has meant that it is much easier for books to be pirated electronically than ever before. If you come across suspected infringement, please alert us right away. It is also important that we keep detailed records of all authorized re-use of content. For that reason we ask that you request permission from us every time you wish to re-use any content from your book publicly.

ebooks and erightsWe aim to publish all books in print and electronic editions, therefore it is imperative that all the content contained within your book is licensed for electronic use. Guidance on what is required and tips for seeking permission from rights holders can be found in the author section of our website. (http://www.palgrave.com/authors/process.asp#permissions.) Do discuss any concerns you might have regarding third party material with your editor at the earliest opportunity.

If in any doubt about rights issues please email rights@palgrave.com

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A NOTE FROM OUR RIGHTS DEPARTMENT

A NOTE FROM OUR RIGHTS DEPARTMENT

Fill in your Author Marketing Form Make sure this is as detailed as possible with all of your review suggestions and contacts, then send it to your Editorial Sponsor.

Add information about your book to your email signature An easy and effective way of promoting your book.

Take a look at your book’s product page Make sure all the information is correct before it publishes and let your Editorial Sponsor know of any changes.

Let us know your schedule Always keep your Marketing Sponsor updated on any conferences, talks or events you’re attending.

Always have flyers handy You can create your own on palgrave.com or let authors@palgrave.com know in advance.

Make good use of social media Take a look at our self-promotion section for tips and suggestions.

Take advantage of your contacts Be it universities, associations, institutions, fellow board members – spread the word.

Make use of Amazon Encourage your contacts to write reviews for your book.

Ideas about prizes? Let our prize coordinator at prizes@palgrave.com know if you think your book is suitable for any upcoming awards.

Stay in touch If you have any questions about the sales and marketing of your book, email us at authors@palgrave.com.

REFER TO THIS CHECKLIST TO HELP YOU TO PRIORITIZE YOUR EFFORTS

A final message…At Palgrave Macmillan we are committed to developing new products and innovative strategies to sit alongside proven publishing models in order to meet the changing needs of the academic community. We regularly undertake market research with academics around the world in order to help shape our products and services. In addition, we have Library Advisory Boards both in the UK and US and consult closely with librarians on new product development.

Recent initiatives include:Palgrave OpenPalgrave Macmillan recently announced an exciting new opportunity for authors with Palgrave Open. Palgrave Open offers authors and their funders the option to publish open access research across all publication formats. Palgrave Macmillan journal articles, monographs and Palgrave Pivot publications can now be made available with immediate open access upon publication.With Palgrave Open, Palgrave Macmillan is taking the lead in responding to the academic community’s request for an alternative publishing model to sit alongside traditional methods. For more information about open access publishing with Palgrave Macmillan, visit www.palgrave.com/open

Palgrave �PivotIn 2012, Palgrave Macmillan launched Palgrave Pivot, an innovative new format for scholarly research. Liberating scholarship from the straitjacket of traditional formats and business models, Palgrave Pivot offers authors the flexibility of publishing at lengths between the journal article and the conventional monograph.Palgrave Pivot emphasizes speed of delivery as well as innovation. Titles are published within 12 weeks of acceptance with a complete peer-review process. Palgrave Pivot publications are available as digital collections for libraries, including via Palgrave Connect, individual ebooks for personal use, and as digitally-produced print editions. More information about Palgrave Pivot can be found at www.palgrave.com/pivot

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