authentic self promotion for women (on- and off-line)
DESCRIPTION
This presentation addresses why women don’t self promote as much as we should – including strategies for incorporating self promotion into our daily lives, as well as practical tools for engaging in authentic self promotion both on- and off-line.TRANSCRIPT
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Authentic Self
PromotionOn- and Off-line
Caroline Cummingssocialmedia-bootcamp.com
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“We do the exact same job and he
earns $100,000 to
my $80,000…”
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In 2005, women under 25 working full-time earned 93.2% of men's salaries
Compared to those 25 and older, who earned 79.4% of men's salaries
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What is Self Promotion?
• Working hard = self promotion?• Dedication to your job/clients?• Working long hours?
Taking the lead to let others know about
the good things you have done, can do and
are doing?Ronna Lichtenberg, author of Pitch Like a Girl: How a Woman Can Be Herself and Still Succeed
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“Using your influence, skills and powers of persuasion to gain support and to get
people to do what you want
them to do”
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Self Promotion = Public Relations
= Marketing= Sales= Social Media= Part of doing
biz= Makes $$$= Fun!
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Self Promotion is Character Building
• Unleashing your inner hero!• Stepping out of your comfort zone• Asking for a raise/promotion/job• Stepping up to take the lead• Admitting when you’re wrong• Volunteering in your community• Sharing your successes• Speaking up for yourself
and others
Image Source: jupiterjenkins.com/blog2/?p=923
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How do I self promote authentically??
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• Know what your end goal is first• Make a self promotion plan• What do you want to be known for
and why?• Be a conversation starter• Show interest in others• Give value (sell without selling)• Promote others by using your
talents/expertise• Thoughtful and sensitive in delivery
Breathe! Pause! Smile! Eye Contact!
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Why we don’t self promote…
• We never learned how to• We don’t think we know how to• It’s not “lady-like”• It’s not my style• Accusations of conceit• It’s “shameless”• We’re too embarrassed • It’s too stressful• We’ll sell ourselves short• We’ll oversell ourselves
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Examples of…
Self Promotion
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Craft Your Bio Accordingly
My bio #2
My bio #1
My bio #3
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The Art of Self Introductions…
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The Entrepreneur
The Life of the Party!
The Advocate
The Philanthropist
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Creative Writer
The Observer
Mommy CEO
The Investor
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Join Groups – Start Groups
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Get a “Promo Buddy”
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Deliver presentations• Topic of Passion• Use Images• Tailor It• Prospect It• Engage Audience• Empower
Audience• Tell Stories• Your Ask?
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Submit Press Releases
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What’s News? Who Cares?
• Significant client/hire• Client’s successes• New location• Events• Awards• Honorable mention • New products• New partner• …………..
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Examples of On-Line
Self Promotion…
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Solicit Recommendations…
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Tweet Your Events, News & Successes…
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Leverage your successes to promote something interesting or important to you
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Post Your Events, News & Successes…
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Create a “Top 10” List
• Most popular…• Fastest growing…• Didn’t know…• Interesting…• Why to…• Why not to…• Places to visit…• ……………
Image Credit: www.cbs.com/latenight/lateshow/
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Blogging = Self Promotion
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Self Promotion is Also Giving Others Tools To share the good things you have done, can do and are
doing…
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Gather Citizen Marketers
Customer evangelists who generate media (primarily online) on behalf of products, services, companies, or people who generate inspiration.
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www.thethinkblog.com
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Self Promotion Tool Kit• Write a ‘Self Promotion Plan” – where, when,
why, and how
• Physical collateral (biz cards, product samples, etc.)
• Find “Promo Buddies”• Gather 10 Citizen Marketers• Develop a Personal Media Kit – Bio, testimonials, fact sheet, blog, etc…– A “Top 10” presentation– Linkedin account (100% rule – all business)– A blog (100% rule – all informational)– Facebook account (80/20 rule)– Twitter account (50/50 rule)
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“If you can’t say it to yourself when you’re alone, you’re not going to be able to say it in front of another person.”
-Whitney SnellOSU FreshmanRock Star!
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Go ahead – venture out onto the skinny branches of life...
It’s where opportunities lie, fun and excitement exists, and where growth happens…
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Believe you deserve it!
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Mentoring is Magic!
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Authentic Self
PromotionDiscussion Time!
Caroline Cummingssocialmedia-bootcamp.com