australian cio summit 2012: social media and the future by ross dawson
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Australian CIO Summit 2012: Social Media and the Future by Ross Dawson, Futurist, Strategy advisor & AuthorTRANSCRIPT
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson1
Social Mediaand the Future
FuturistStrategy advisorAuthor
@rossdawson
Source: Nielsen
How we spend our time
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson2
Taking diverging paths
-90%
-70%
-50%
-30%
-10%
10%
30%
1965 1969 1973 1977 1981 1985 1989 1993 1997 2001 2005 2008
US economy: Return on Assets
Top Quartile Bottom Quartile
Source: The Shift Index, Deloitte Center for the Edge
Not keeping pace
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson3
Drivers
Organisations
Timeline
Capabilities
Trends
Drivers
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson4
Central control
Supercomputers in our hands
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson5
Wherever you go
0% 20% 40% 60% 80% 100% 120%
0% 100% 200% 300% 400% 500% 600% 700% 800% 900% 1000%
ChinaRussiaBrazil
GermanyNetherlands
FranceCanada
UKUSA
AustraliaJapanWorld
Source: Morgan Stanley, Informa
Mobile Internet – Penetration and Growth
3G Subscription Growth YoY
3G Penetration
3G Penetration
3G Subscription Growth YoY
Increased expectations
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson6
How organisations really work
Value from social technologies
Source: McKinsey & Co.
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson7
Timeline
Flickr credit: h.koppdelaney
2000
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson8
2001
2002
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson9
2003
2004
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson10
2005
2006
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson11
2007
2008
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson12
2009
2010
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson13
2011
2012
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson14
Flickr credit: uzi yachin
Trends
Visual
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson15
Video
Mobile
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson16
Curation
Reputation
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson17
Interoperability
Flickr credit: INTVGene
Gamification
Flickr credit: nan palmero
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson18
Commerce
Flickr credit: Jo Jakeman
Interfaces
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson19
Global / Local
Image credit: NASA
Battle of the platforms
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson20
Organisations
Ad-hoc networks
Standardised processes
The two layers of organisations…
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson21
Embedding social into the organisation
The inside is the outside
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson22
“No matter who you are, most of the smartest people
work for someone else.”Bill Joy, Co-Founder, Sun Microsystems
Flickr credit: Andrew Morrell Photography
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson23
Information across boundaries
Capabilities
Flickr credit: reed_flickr
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson24
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson25
Culture and organisational change
Linking social and CRM
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson26
Managing privacy and customer data
Experimentation and iteration
Flickr credit: Idle Type
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson27
Governance for transformation
Benefits Risks/ Concerns Risks of NOT taking action
Productivity and efficiency
Productivity loss Reduced competitiveness
Staff satisfaction and engagement
Loss of control Harder to attracttalented staff
Access to information and processes
Information reliability Fragmentation of information
Flexibility in work Systems security Unauthorized use of technology
Enabling high-performance organisations
Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson28
Drivers
Timeline
Trends
Organisations
Capabilities