australia’s population map mccrindle.pdfuni degree: 1 in 2 pop. 3.6 million 14% age age age age...

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For detailed reports go to: analyseaustralia.com To book a speaker for your next event go to: mccrindlespeakers.com +61 2 8824 3422 [email protected] mccrindle.com.au T E W CITY SYDNEY MELBOURNE BRISBANE PERTH ADELAIDE Gold Coast Newcastle ACT/CANBERRA Sunshine Coast Wollongong Geelong HOBART Townsville Cairns DARWIN Toowoomba Ballarat Bendigo Albury - Wodonga Launceston Mackay Rockhampton Bunbury Coffs Harbour Bundaberg Wagga Wagga Hervey Bay Mildura Shepparton Port Macquarie Rank by population CAPITAL CITY Other city ‘000 5,422 5,212 2,566 2,103 1,369 714 499 439 351 311 283 239 183 156 148 140 109 103 96 89 80 79 75 74 72 57 57 53 53 50 # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 10 12 14 15 WA 2.7m - 10% 1.1% 1.8 NT 0.2m - 1% -0.5% 1.9 SA 1.8m - 7% 0.9% 1.7 QLD 5.2m - 20% 1.7% 1.8 NSW 8.2m - 32% 1.4% 1.9 ACT 0.4m - 2% 1.5% 1.7 TAS 0.5m - 2% 1.1% 1.8 VIC 6.8m - 26% 2.1% 1.6 Population: 25.8 million Population growth rate: 1.5% Total fertility rate: 1.8 Full-time Part-time Unemployed Households Average household size Median age Births Deaths Natural increase Arrivals Departures Net overseas migration EMPLOYMENT POPULATION HOUSEHOLDS Total employed Unemployment rate Total population growth Natural increase Net overseas migration 9.8 mil 13 mil 8.9 mil 303,900 160,600 139,100 38% 62% 238,300 536,000 297,700 4.1mil 0.7 mil 5.2% 38 2.6 people/household 381,600 people/year 5 4 6 24 7 9 11 17 18 29 28 19 26 20 13 21 25 27 22 8 30 16 23 AUSTRALIA’S POPULATION MAP MAP KEY CITY BY POPULATION cb McCrindle 2020 | Source: McCrindle, ABS POPULATION GROWTH 2 3 1

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Page 1: AUSTRALIA’S POPULATION MAP McCrindle.pdfUNI DEGREE: 1 in 2 POP. 3.6 million 14% AGE AGE AGE AGE AGE AGE 75+ 56-74 41-55 26-40 11-25

For detailed reports go to:analyseaustralia.com

To book a speaker for your next event go to:mccrindlespeakers.com

+61 2 8824 [email protected]

TE

W

CITYSYDNEY

MELBOURNEBRISBANE

PERTHADELAIDEGold CoastNewcastle

ACT/CANBERRASunshine Coast

WollongongGeelongHOBARTTownsville

CairnsDARWIN

ToowoombaBallaratBendigo

Albury - WodongaLaunceston

MackayRockhampton

BunburyCoffs Harbour

BundabergWagga Wagga

Hervey BayMildura

SheppartonPort Macquarie

Rank by population

CAPITAL CITY

Other city

‘000 5,422 5,212

2,566 2,103 1,369

714 499 439 351 311

283 239 183 156 148 140 109 103 96 89 80 79 75 74 72 57 57 53 53 50

#123456789101112131415161718192021222324252627282930

10

12

14

15

WA 2.7m - 10% 1.1% 1.8

NT 0.2m - 1%

-0.5% 1.9

SA 1.8m - 7% 0.9% 1.7

QLD 5.2m - 20% 1.7% 1.8

NSW 8.2m - 32% 1.4% 1.9

ACT 0.4m - 2% 1.5% 1.7

TAS 0.5m - 2% 1.1% 1.8

VIC 6.8m - 26% 2.1% 1.6

Population: 25.8 millionPopulation growth rate: 1.5%Total fertility rate: 1.8

Full-time Part-time Unemployed

Households Average household size Median age

Births Deaths Natural increase

Arrivals Departures Net overseas migration

E M P L O Y M E N T

P O P U L A T I O N

H O U S E H O L D S

Total employed Unemployment rate

Total population growth

Naturalincrease

Net overseasmigration

9.8 mil

13 mil

8.9 mil

303,900 160,600 139,10038% 62%

238,300536,000 297,700

4.1mil 0.7 mil

5.2%

382.6 people/household

381,600 people/year

5

4

6

24

7

9

111718 29

2819

26

20

13

21

2527

22

8

30

16

23

A U S T R A L I A ’ S P O P U L A T I O N M A PMAP KEY CITY BY POPULATION

cb McCrindle 2020 | Source: McCrindle, ABS

POPULATIONGROWTH

2

3

1

Page 2: AUSTRALIA’S POPULATION MAP McCrindle.pdfUNI DEGREE: 1 in 2 POP. 3.6 million 14% AGE AGE AGE AGE AGE AGE 75+ 56-74 41-55 26-40 11-25

For detailed reports go to:analyseaustralia.com

To book a speaker for your next event go to:mccrindlespeakers.com

+61 2 8824 [email protected]

TE

W

80.7 84.9Life expectancy at birth

33.5 31.4Median age of parents (new births)

30.7 29.2Median age first marriage

Australia: 1.6 OECD: 1.7Total fertility rate

P O P U L A T I O N B Y Y E A R O F B I R T H

150,000

100,000

0

50,000

300,000

250,000

200,000

1935 1945 1955 1965 1975 1985 1995 2005 2015‘40 ‘50 ‘60 ‘70 ‘80 ‘90 ‘00 ‘10 ‘20

350,000

6 million

LyonsAustralianPrime

Ministers

USPresidents

Australianpopulation

Worldpopulation

Men. Curtin Chifley Menzies

Roosevelt Truman Eisenhower JFK Johnson Nixon Ford Carter Reagan GH Bush Clinton GW Bush Obama Trump

Holt Gorton McM Whit. Fraser Hawke Keating Howard Rudd Gillard Abt. Tbl.

7 million 10 million 13 million 16 million 19 million 25 million

2 billion 3 billion 4 billion 5 billion 6 billion 7 billion

KEY LIBERAL / NATIONAL LABOR

KEY DEMOCRAT REPUBLICAN

BU

ILD

ER

S

GE

NE

RA

TIO

N A

LPH

A

BA

BY

BO

OM

ER

S

GE

NE

RA

TIO

N X

GE

NE

RA

TIO

N Y

GE

NE

RA

TIO

N Z

POPULATION1.8 million - 7%

% OF WORKFORCEToday: 1% | 2028: 0%UNI DEGREE: 1 in 10

POPULATION5.0 million - 19%

% OF WORKFORCEToday: 20% | 2028: 5%

UNI DEGREE: 1 in 5

POPULATION4.9 million - 19%

% OF WORKFORCEToday: 31% | 2028: 25%

UNI DEGREE: 1 in 4

POPULATION5.6 million - 22%

% OF WORKFORCEToday: 35% | 2028: 32%

UNI DEGREE: 1 in 3

POPULATION5.0 million - 19%

% OF WORKFORCEToday: 14% | 2028: 33%

UNI DEGREE: 1 in 2

POP.3.6 million

14%

AGE AGE AGE AGE AGE AGE75+ 56-74 41-55 26-40 11-25 <11

War babies

Post WWII baby boom

Record birth numbers1961: Highest birth rate ever

recorded - 3.5 births / woman

1971: Birth numbers reach276,361 - not beaten until 2007

The “echo boom” -reflected the fertilityyears of the Boomers

2001: Lowestbirth rate everrecorded - 1.7

A U S T R A L I A ’ S G E N E R A T I O N A L P R O F I L E

Mor.

Page 3: AUSTRALIA’S POPULATION MAP McCrindle.pdfUNI DEGREE: 1 in 2 POP. 3.6 million 14% AGE AGE AGE AGE AGE AGE 75+ 56-74 41-55 26-40 11-25

mccrindle.com | generationalpha.comSource: UN, OECD, McCrindle | cbMcCrindle 2020

Driverlesstrain operator

Sustainabilityofficer

Cybersecurityspecialist

UXmanager

Blockchaindeveloper

Datadesigner

Virtual realityengineer

Sleeptechnician

Lifesimplifier

Urbanfarmer

Space tourismagent

AIspecialist

Roboticsmechanic

Dronepilot

Wellbeingmanager

Myspace Streetdirectory Pager MP3 player Blackberry Fax

machineLandlinephone CD/DVD GPS unit Car key -

ignition Textbooks Desktopcomputer

Creditcards Wallet Analogue

watch

iPad Instagram Google glassSiri 3Dprinters

GoProHERO3

Applewatch

TeslaPowerwall Fortnite Smart

speakers AirPods 5G Biometrics Autonomousvehicles

Quantumcomputing

Aerialridesharing

2010

B O R N 2 0 1 0 - 2 0 2 4

20202011 2012 2013 2014 2021 2022 2023 20242016 2017 2018 20192015

N E W J O B S

I N C O M I N GT E C H N O L O G Y

T I M E L I N E

O U T G O I N GT E C H N O L O G Y

M I L E S T O N E S First alphas born 500 million 1 billion 1.6 billion 2.2 billion

G E N E R A T I O N A L P H A

OliviaAvaAmelia

NoahOliver

William

123

Generation Alphas born globally each week

Upagers

Multi-modals2,740,000

W H A T S H A P E D T H E MMillennial parents (Generation Y)Born 1980-1994 — aged 26-40

T H E I R F U T U R EOlder siblings to Generation Beta

Born 2025-2039

University graduates1 IN 2

Business contextCONTINUOUS VOLATILITY

Education outcomesADAPTABILITY

TrainingMICRO-CREDENTIALS

Workplace focusWELLBEING

Global population9.8 BILLION

Global median age36.1

LargestpopulationINDIA

Largest economyCHINA

O L D E S T A L P H A S A R E 1 0 Y O U N G E S T A L P H A S T U R N 2 5

T O P B A B Y N A M E SW E E K LY B I R T H S T O P C O U N T R I E S O F B I R T HL A B E L SA B O U TG E N E R A T I O NA L P H A

Global population7.8 BILLION

University graduates1 IN 3

Global median age30.9

Business contextFREQUENT DISRUPTION

Education outcomesEMPLOYABILITY

TrainingQUALIFICATIONS

Workplace focusDIVERSITY

Largest populationCHINA

Largest populationgrowth by continentASIA

Largest economyUNITED STATES

Largest populationgrowth by continentAFRICA

N O W T H E N

1 2 3Generation glass

India China IndonesiaGlobal Gen

The Alphas

2 0 2 0 2 0 5 0

Page 4: AUSTRALIA’S POPULATION MAP McCrindle.pdfUNI DEGREE: 1 in 2 POP. 3.6 million 14% AGE AGE AGE AGE AGE AGE 75+ 56-74 41-55 26-40 11-25

B U I L D E R SC AT E G O RY B A B Y B O O M E R S G E N E R AT I O N X G E N E R AT I O N Y G E N E R AT I O N Z G E N E R AT I O N α

Directing Coordinating Guiding Empowering InspiringControlling

L

l l

lL L LL L

ll

l

For a detailed report:generationalpha.com

For more on the generations:mccrindle.com

To book a speaker for your next event:mccrindlespeakers.com

Social markers

Slang terms

Name origin

Iconic cars

Iconic toys

Music devices

Screen content

Leadershipstyles

Audio cassette1962

Walkman1979

iPod2001

Spotify2008

Smart speakersNow

Record playerLP, 1948

Moon landing1969

Stock market crash1987

September 112001

GFC2008

Trump / Brexit2016

World War II1939-1945

Ford Mustang1964

Holden Commodore1978

Toyota Prius1997

Tesla Model S2012

Autonomous vehicles2020s

Model T FordFinal, 1927

Frisbee Rubix cube BMX bike Folding scooter Fidget spinnerRoller skates

TV VCR Internet Device StreamingCinema

We preferproper Englishif you please

Rad

Ace

As if

Wicked

Dude

Whassup?

Doh

Bling Funky

Foshizz

yass queen

bae

fam

slay

lit

insta

GOAT

flexextra

yeet

Way out

Peace

Be cool

Groovy

Born: < 1946Age: 75+

Born: 1946-1964Age: 56-74

Born: 1965-1979Age: 41-55

Born: 1980-1994Age: 26-40

Born: 1995-2009Age: 11-25

Born: 2010-2024Age: under 11

The generation that built the economy, infrastructure

and society after the Depression and WW2.

The post-war baby boom that created an

economic boom.

Ironically named after Douglas Coupland’s anti-label moniker - “just call

us X”. Note: spans 15 years.

The letter that followed X, also known as Millennials.

Following from Y, the end of an era and the end of a

millennium.

Coined by McCrindle to define the start of a whole new era. Follows scientific naming (Greek alphabet).