Australia’s fastest growing independent convenience network

www.franchising.nightowl.com.au

The contents of this document are strictly confidential and must not be disclosed to any other person. If you are not the intended recipient, please notify NightOwl Convenience immediately; you should not copy or use it for any purpose, nor disclose its contents. The information and projections contained herein are given in good faith for the purposes of discussion

and review. Neither NightOwl Convenience nor any of its employees gives any warranty or representation as to the accuracy or completeness of the information, provide any guarantee as to a particular rate of return being achieved or repayment of capital invested or provide any undertaking that the proposed actions listed in this document will be carried out.

Confidentiality note and disclaimer

“Good old fashioned customer service is the

secret. I love introducing myself to customers,

asking them what they are looking for, getting in new

products and offering customers to try them…

we build up loyalty with them.”

Lorraine, Franchisee @ Mackay NightOwl Convenience

(pictured with her daughter, Stefanie)

WANT TO BUILD A BUSINESS FOR YOU AND YOUR FAMILY?

In addition to the benefits of owning and growing your own business, investing in a NightOwl franchise provides you with the support of a solid convenience store network, guidance and advice from our experienced leadership team, the safety of a proven business model, and access to systems to help you succeed and grow.

Talk to us about your plans for the future.

“I want to start a business for my family.”

“I’m sick of working to grow someone else’s business.”

“I want a more flexible lifestyle.”

“I want the challenge of running a business – I love learning and growing.”

“I want to be my own boss.”

“My family has always been in business. It’s time I was too.”

Is it time to escape the daily grind? If you’ve been thinking about changing your life and being your own boss, a NightOwl franchise could be the perfect solution.Does this sound like you?

“Both of us were working as retail

managers, but we weren’t financially free.

Our families have always owned business and we knew we wanted to own

businesses too.”

Manu, Co-franchisee @ Trinity Beach NightOwl Super

(pictured with Vin, best friend and co-franchisee)

You are supported by a network with over 40 years trading history

Your business is boosted with modern marketing via LED screens, Beacon Technology and NightOwl Mobile App

You benefit from group buying and marketing power

THERE’S MORE TO NIGHTOWL THAN JUST CONVENIENCE

You are given the support of a recognised brand while maintaining flexibility to adapt your stock to suit local demographics

You are investing in a proven Return on Investment (ROI) model

You benefit from on-going operations, training and merchandising support

Why choose NightOwl?

“When you put your head on the pillow at night, you’re still making money.”

Adam Adams, NightOwl Franchisor

We’ve been around for over 40 years, but we’re still young at heart

NightOwl is a national convenience franchise system established in

1975 as Australia’s first 24 hour trading Convenience retail business.

First franchised in 1987, we have never stopped growing and with an

exceptionally strong brand presence, we now operate over 69 stores

throughout Queensland and New South Wales.

Customers will come to you

In Queensland, NightOwl’s market share has grown to over 35% of

the convenience market, putting NightOwl as one of the largest

convenience franchise store operators in Australia – supported by the

longevity and loyalty of our customers.

Your success is our success

If you want continued growth year on year, you’ve come to the right

place. You’ll never be left without support. We continually invest in

franchisee training, modern marketing methods, advanced technology

and systems, profitable supplier relationships, store refurbishment and

continued expansion into the convenience market.

You can keep growing

NightOwl Franchisee’s can operate a single franchise or multiple

franchises within the group – and are given an exclusive territory.

If you don’t have a location, we can help. We use specialist demographic

and site analysis to assess an appropriate site for all new NightOwl

stores. Many are located in superior convenience sites with other

nationally recognised which complement each other and create a

strong destination and impulse based customer offer.

CELEBRATE A RARE COMBINATION OF SUPPORT AND FREEDOM

WHAT ARE YOUR BUSINESS OPTIONS FOR STORE?

OPTION 1 OWNER FULL TIME OPERATOR

Best return on investment

Best way to learn every aspect of your business

Work hard now and reap the benefits

Your business will benefit and profit from your full-time presence

Launching pad for your next store purchase

OPTION 2 50% OWNER OPERATOR 50% STAFF

Balance of flexible lifestyle with financial return

Common goal of owner/operators wanting to open second and third stores

Choose to build new or buy an existing store

Use your knowledge to grow and expand your portfolio

A chance to gain operating knowledge and train staff with the benefit of your hands-on experience

There are three options when it comes to running your NightOwl franchise, making it a truly flexible and scalable business.

OPTION 3 PURE INVESTMENT. 100% MANAGED BY STAFF

Highest running costs of all options (wages)

Must buy an existing store (cannot build new store as your first store)

Most suited to an investor with extensive retail experience

Common goal of owner/operators in opening second/third stores

Enjoy your free time while knowing your business is making money

Necessary to employ experienced staff you can rely upon for operational and financial knowledge and support

“My customers are like friends and everyday they

come in with different news for you. I love it.”

Yoli, Franchisee of Mary Street, Brisbane

(pictured with husband and co-franchisee, Wilson)

LOADS OF SPECIAL OFFERS

YOUR OWN MEMBER CARD

INSTAGRAM

FACEBOOK

Our strategy is to ensure we appear on every screen they use

throughout the day. That includes websites, apps, mobile, print

and LED screens.

OUR DIGITAL MARKETING HELPS YOU SUCCEED

To complement your own local marketing efforts, NightOwl regularly invests in digital marketing – building brand recognition so that potential customers choose us over the competition.

Some of the ways our marketing team are currently supporting you:

• Beacon – LED display screens

• APP – with electronic loyalty card

• Facebook and Instagram

• Promotions / Promotional activities

LED screen advertising is one of the fastest-growing segments

in consumer marketing and a great opportunity to engage with

the thousands of motorists and pedestrians passing by your store

everyday.

As NightOwl is ahead of the market with this technology many food

and beverage suppliers offer us exclusive deals to advertise on our

screens – giving you offers to entice new customers.

Your screens are controlled centrally, ensuring that you never run

out of deals – and you can still add your own local area marketing

whenever you like.

EVERYONE NOTICES THE LED SCREENS We have fitted the majority of stores with LED screens, and if you buy an existing store, it’s likely there will already be one in place.

What else makes them great?

• Suppliers love our ability to execute speed to market,

and give us more favourable exclusive deals

• Low production costs

• High market penetration

• Messages can be updated on demand

• Strong return on investment

• Cost effective direct marketing

OUR INTERNAL MARKETING INCREASES YOUR BOTTOM LINE

Some of our most effective POS marketing

• POS

• Funwall

• Drinks fridge

• Gondola ends

Throughout the year, we provide 13 promotion periods, which provide

valuable support to assist with keeping your instore marketing fresh

and new.

Suppliers love our promotions and competitions, and provide us with

special or free product for certain NightOwl-exclusive initiatives (like

‘Cheap Tuesday’ and ‘Scratch to Win’)

Point of Sale (POS) marketing offers enticing deals at strategic points around the store, which provide the opportunity to maximise basket spend of your existing customers.

TAKE FULL CONTROL OF YOUR INVENTORY AND ORDERING

Coyote operates on the ‘cloud’ in real time, allowing you to check what

stock is on hand at anytime. It’s intuitive and easy to use and saves time

training staff. You can operate it remotely and it will take care of all your

inventory, ordering and stock functions.

Why you will love Coyote

• Quick to setup and a fraction of the cost of traditional P.O.S. systems

• Remote functions such as P.O.S., marketing, stock control, logistics

and web store

• Capture customers’ personal information and create powerful

behaviour reports

• Laser target your advertising and offers

• Maintain optimum stock levels

• Build customer loyalty and repeat business – which makes you money

• Optimise inventory and warehousing – which saves you money

With over 2500 stock lines per store, we use and recommend Coyote point of sale software and hardware solutions which make ordering, stock control management and invoicing a breeze.

WE TRAIN YOU TO BE BUSINESS OWNERS No experience in business or retail?

What does NOEL provide?

• Online and real time training for you and your staff

• Support from our national training manager

• Reports and statistics

• Marketing and promotional collateral

• Business specific document templates

• Latest NightOwl news and forums

Gain confidence and learn how to be a successful business owner in our

comprehensive 5 week training program – based on 10% classroom/

theory, 20% guided learning and 70% hands on learning – we will train

you in everything you need to know about successfully operating

your NightOwl franchise. You will receive support from our dedicated

national training manager.

Once you’re up and running, you will have access to NOEL, which gives

you access to everything you need in running your NightOwl franchise,

such as training, marketing material, reports and more.

Our online learning platform NightOwl E-Learning system (NOEL) provides Franchisees with training systems and information at the click of a mouse.

When you’re new to the NightOwl franchise, we teach you everything

you need to know about running a successful store including details

and advice regarding stock… but it’s still your business. You have

the ability to purchase and stock goods from multiple suppliers. You

ultimately choose who to buy from and can decide to stock special

items based on your unique local area needs, customer requests,

supplier offers and more…

THE FREEDOM AND FLEXIBILITY TO BUILD YOUR OWN BUSINESS

Stock goods your local customers want to buy

What our flexible purchase options means for you

• Investment buying

• Improved trading terms

• Stocking goods specific to your demographic

• Reduced administration costs and creditor complexity

• Larger buying power

Ready to join or want to know more?Just give us a call

Franchise Support Office

Phone 07 3088 1200

Fax 07 3088 1212

www.franchising.nightowl.com.au