australia china expo event review - melbourne
TRANSCRIPT
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AUSTRALIA CHINA EXPO 2016 EVENT REVIEW - MELBOURNE
MELBOURNE EVENT REVIEW27-28 APRIL MELBOURNE CONVENTION & EXHIBITION CENTRE
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AUSTRALIA CHINA EXPO 2016 EVENT REVIEW - MELBOURNE
MELBOURNEEVENT OVERVIEW
DATE & TIME27 April 2016 8:00am-6:30pm 28 April 2016 10:00am-6:00pm
LOCATIONMelbourne Convention & Exhibition Centre
OVERVIEWThe inaugural Australia China Expo 2016 was held at the Melbourne Convention and Exhibition Centre on the 27th-28th of April, and hosted 75 exhibitors and over 3,000 attendees over the two-day event.
The Australia China Expo 2016 was a showcase of the booming Australia China bilateral trade, and uniting the Australia China Business Comminity.
The Expo Seminar Series provided visitors and exhibitors an opportunity to engage in a more intimate manner, with experts from the SME sector offering insights into current trends, obstacles and solutions in Australia business space. Highlights included Fady Daher, VP for Client Management at American Express; Kate Carnell AO, Small Business Ombudsman from the Small Business and Family Enterprise Ombudsman; and Rose Verspaandonk, Manager of Economic Branch at the Department of Employment.
Australia China Expo 2016, also saw visitors and representatives from Xiamen and Jilin visiting the exhibition.
WEBSITEwww.ACExpo.com.au
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AUSTRALIA CHINA EXPO 2016 EVENT REVIEW - MELBOURNE
SPONSORS & PARTNERS
ORGANISER
PRINCIPAL SPONSORS
ZONE SPONSORS
SUPPORTERS & PARTNERS
MEDIA PARTNERSC
M
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CM
MY
CY
CMY
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logoheng.pdf 1 2016/3/21 17:28:15
A C E C
ORIENTAL
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AUSTRALIA CHINA EXPO 2016 EVENT REVIEW - MELBOURNE
AUSTRALIA CHINA EXPO HIGHLIGHTS
MIX AT SIX NETWORKING FUNCTIONS AUSTRALIA CHINA EXPO BREAKFAST
AUSTRALIA CHINA EXPO SEMINAR SERIES
The Australia China Expo 2016 Mix at Six Networking function provided attendees, exhibitors, and VIP guests an opportunity to network in an informal setting over some drinks and canapés to discuss the day’s topics and the current condition and future development of Australia China bilateral relationship.
This was the ideal way to celebrate a successful first day of Australia China Expo 2016.
The Australia China Expo 2016 Breakfast was the official launch of the inaugural Australia China Expo series. Mr. Ray Evans, CEO of the Australian Business Fo-rum, welcomed all delegates and VIP guests, and along with Mr. John Rashleigh, Chairman of the Australian Business Forum, launched the event. Attendees heard from Hon. Bruce Atkinson, President of the Legislative Council, and an inspiring and insightful keynote address delivered by the High Commissioner for the Republic of Mauritius in Canberra, His Excellency, Mr. Patrick Cavalot.
The Australia China Expo Seminar Series allowed exhibitors and industry leaders an opportunity to address attendees on current contentious issues, trends and provide insightful advice and projections for the condition of the Australian small business industry. Representatives from Fair Work Ombudsman, Small Business and Family Enterprise Ombudsman, ATO, AusIndustry, American Express, Oracle, and Servcorp, discussed the way in which their enterprises and agencies provide support for SMEs, as well as their professional analysis on the development of this growing business sector.
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AUSTRALIA CHINA EXPO 2016 EVENT REVIEW - MELBOURNE
AUSTRALIA CHINA EXPO HIGHLIGHTS
CHINA DIGITAL CONFERENCE
Now in its 4th year, the China Digital Conference 2016 (CDC) Melbourne event was presented by Australia Post StarTrack on the 28th of April, concurrently with the Australia China Expo 2016 and Australia-China Expo 2016.
Hosted by China Skinny’s, Mark Tanner, CDC delved into the intricacies and obsta-cles present in accessing China’s vast online and e-commerce market. Competing against China’s online giants, overcoming the firewall, and ensuring a targeted and appropriate online marketing strategy were some of the key take-away messages from our expert speakers and panellists.
CDC addressed the need of Australian companies who are looking to continually develop their online presence in China, and this was a driver for presenting CDC in parallel with the Australia-China Expo 2016.
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AUSTRALIA CHINA EXPO 2016 EVENT REVIEW - MELBOURNE
KEY VISITOR PROFILE
TOTAL ATTENDEES
3,500+
TOTAL EXHIBITORS
260+
EXHIBITING COMPANIES
90+
EXECUTIVE LEVEL TOP INTERESTED INDUSTRY
VISITOR INDUSTRIES
COMPANY SIZE
51.4%24.6%
19%5%
Senior Executive/Business Owner
1-5 Staff
Management
5-30 Staff
Associate
30-100 Staff
Business Consultant
100+ Staff
64.4%17.7%
6.1%
11.8%
TRADE & RETAIL
ECOMMERCE
FINANCIAL SERVICES
INVESTMENT
BUSINESS SERVICES
TECHNOLOGY
GOVERNMENT
STARTUP
OTHER
39.5%
18.1%
8.6%
8.3%
7.3%
5.9%
5.6%
4.5%
1.9%
BUSINESS SERVICES
TRADE & RETAIL
TECHNOLOGY
MEDIA/COMMUNICATION
FINANCIAL SERVICES
AGRIBUSINESS
INVESTMENT
HEALTH
EXPORT/IMPORT
MANUFACTURING
EDUCATION
FASHION & TEXTILE
LOGISTIC
20.9%
12.6%
11.2%
8.9%
7.4%
7.4%
7.0%
4.5%
3.8%
3.3%
3.0%
3.0%
2.7%
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AUSTRALIA CHINA EXPO 2016 EVENT REVIEW - MELBOURNE
MARKETING ACTIVITY SUMMARY
DIGITAL MARKETING
PRINT ADVERTISMENT
OUTDOOR BILLBOARD
RADIO
OTHER
ABF Internal Databases
Event Sponsors Database
Exhibitor Databases
Google Adwords Campaign
Linkedin Campaign
Media Partner’s Database (includes Smart Company, Ant Hill, Inside Small Business, Inside Retail and etc.)
Media Partner’s Website Ad (includes Smart Company, Inside Small Business, Asia Today and etc)
Wechat Campaign (includes ABF, Ausfocus, Australia news and etc)
Australian Financial Review
ACEC Magazine
Asia Today
OBQ Magazine
Inside Small Business Magazine
City of Melbourne Banner in multiple location
3AW
Smooth FM
Telemarketing
Inside Retail Magazine
Business Circle Magazine
Australia Post Direct Mailing
Poster in various location in Melbourne CBD
Outdoor LED Billboard Ad
Bay FM
SMS Marketing Campaign
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AUSTRALIA CHINA EXPO 2016 EVENT REVIEW - MELBOURNE
AUSTRALIA CHINA EXPO 2016 MELBOURNE PHOTO REVIEW