ausit qld: building a strong professional presence online (#1)

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AUSIT QLD Brisbane Square Library 24 June 2010 BUILDING A STRONG PROFESSIONAL PRESENCE ONLINE

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Edited slides from a session delivered to members of the Australian Institute of Interpreters and Translators in Brisbane on 24 June 2010.

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Page 1: Ausit QLD: Building a Strong Professional Presence Online (#1)

AUSIT QLD Brisbane Square Library

24 June 2010

BUILDING A STRONG PROFESSIONAL PRESENCE

ONLINE

Page 2: Ausit QLD: Building a Strong Professional Presence Online (#1)

© Sarah Dillon 2010 | www.sarahdillon.com2

Agenda

� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

Page 3: Ausit QLD: Building a Strong Professional Presence Online (#1)

© Sarah Dillon 2010 | www.sarahdillon.com3

Clarifying “an online presence”

Web 2.0, social media, social networking

Can social be professional? Is it a waste of time? I've built it, why aren't they coming?

Page 4: Ausit QLD: Building a Strong Professional Presence Online (#1)

© Sarah Dillon 2010 | www.sarahdillon.com4

Failing to plan is planning to fail�� �proverb

Page 5: Ausit QLD: Building a Strong Professional Presence Online (#1)

© Sarah Dillon 2010 | www.sarahdillon.com5

The importance of a good plan

Maps individual actions to a bigger picture

SMART objectives

Remember 2 sides to online engagement Listening AND speaking

Page 6: Ausit QLD: Building a Strong Professional Presence Online (#1)

© Sarah Dillon 2010 | www.sarahdillon.com6

Page 7: Ausit QLD: Building a Strong Professional Presence Online (#1)

© Sarah Dillon 2010 | www.sarahdillon.com7

So many networks, so little time Which networks should I join?

Think community, not brand name Active vs passive profiles Listening vs speaking

Manage your time Metrics

Work smarter, not harder

Page 8: Ausit QLD: Building a Strong Professional Presence Online (#1)

© Sarah Dillon 2010 | www.sarahdillon.com8

A word on blogging Why blogging works

Content: keyword-rich, regularly up-dated Quality linkbacks

Tap into blogs without blogging?

Beware of shortcuts!− Copying is NOT cool− Spam comments, etc.− Think long-term impact

Page 9: Ausit QLD: Building a Strong Professional Presence Online (#1)

© Sarah Dillon 2010 | www.sarahdillon.com9

Promoting yourself No tricks to sustainable SEO/ SEM

Listen before you speak

Website basics− “Readable” site− google.com/webmasters/tools− google.com/places− GoogleAdwords

Page 10: Ausit QLD: Building a Strong Professional Presence Online (#1)

© Sarah Dillon 2010 | www.sarahdillon.com10

Top tips Friend policy

Keep it simple

There is no right way

Educate yourself so you can hire targeted help

Page 11: Ausit QLD: Building a Strong Professional Presence Online (#1)

Resources:

http://www.dillonslattery.com/ausit-professional-presence-online

Page 12: Ausit QLD: Building a Strong Professional Presence Online (#1)

© Sarah Dillon 2010 | www.sarahdillon.com12

Analysis 3 volunteers Aim:

Birds-eye view only Build on what's there already Some suggestions for quick and easy gains

Full analysis would require more info on objectives, metrics, etc.

Page 13: Ausit QLD: Building a Strong Professional Presence Online (#1)

© Sarah Dillon 2010 | www.sarahdillon.com13

Thank you

Thank you to Maria Corbett, Yingying Zhang and Gary Go for kindly allowing me to showcase their good work in building their online presence.

The website-building resources we mentioned in this section included:

www.TechKnowHelp.com.au www.networksolutions.com www.mydomain.com