ausit qld: building a strong professional presence online (#1)
DESCRIPTION
Edited slides from a session delivered to members of the Australian Institute of Interpreters and Translators in Brisbane on 24 June 2010.TRANSCRIPT
AUSIT QLD Brisbane Square Library
24 June 2010
BUILDING A STRONG PROFESSIONAL PRESENCE
ONLINE
© Sarah Dillon 2010 | www.sarahdillon.com2
Agenda
� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �
© Sarah Dillon 2010 | www.sarahdillon.com3
Clarifying “an online presence”
Web 2.0, social media, social networking
Can social be professional? Is it a waste of time? I've built it, why aren't they coming?
© Sarah Dillon 2010 | www.sarahdillon.com4
Failing to plan is planning to fail�� �proverb
© Sarah Dillon 2010 | www.sarahdillon.com5
The importance of a good plan
Maps individual actions to a bigger picture
SMART objectives
Remember 2 sides to online engagement Listening AND speaking
© Sarah Dillon 2010 | www.sarahdillon.com6
© Sarah Dillon 2010 | www.sarahdillon.com7
So many networks, so little time Which networks should I join?
Think community, not brand name Active vs passive profiles Listening vs speaking
Manage your time Metrics
Work smarter, not harder
© Sarah Dillon 2010 | www.sarahdillon.com8
A word on blogging Why blogging works
Content: keyword-rich, regularly up-dated Quality linkbacks
Tap into blogs without blogging?
Beware of shortcuts!− Copying is NOT cool− Spam comments, etc.− Think long-term impact
© Sarah Dillon 2010 | www.sarahdillon.com9
Promoting yourself No tricks to sustainable SEO/ SEM
Listen before you speak
Website basics− “Readable” site− google.com/webmasters/tools− google.com/places− GoogleAdwords
© Sarah Dillon 2010 | www.sarahdillon.com10
Top tips Friend policy
Keep it simple
There is no right way
Educate yourself so you can hire targeted help
Resources:
http://www.dillonslattery.com/ausit-professional-presence-online
© Sarah Dillon 2010 | www.sarahdillon.com12
Analysis 3 volunteers Aim:
Birds-eye view only Build on what's there already Some suggestions for quick and easy gains
Full analysis would require more info on objectives, metrics, etc.
© Sarah Dillon 2010 | www.sarahdillon.com13
Thank you
Thank you to Maria Corbett, Yingying Zhang and Gary Go for kindly allowing me to showcase their good work in building their online presence.
The website-building resources we mentioned in this section included:
www.TechKnowHelp.com.au www.networksolutions.com www.mydomain.com